<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[RevealedEye: Conscious Living]]></title><description><![CDATA[Practical ideas and alternatives to help you live healthier, simpler, and more independently - from growing your own food to replacing everyday toxic products with safer choices.]]></description><link>https://www.revealedeye.com/s/conscious-living</link><image><url>https://substackcdn.com/image/fetch/$s_!xq8z!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png</url><title>RevealedEye: Conscious Living</title><link>https://www.revealedeye.com/s/conscious-living</link></image><generator>Substack</generator><lastBuildDate>Tue, 03 Nov 2026 11:26:29 GMT</lastBuildDate><atom:link href="https://www.revealedeye.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[RevealedEye]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[revealedeye@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[revealedeye@substack.com]]></itunes:email><itunes:name><![CDATA[RevealedEye]]></itunes:name></itunes:owner><itunes:author><![CDATA[RevealedEye]]></itunes:author><googleplay:owner><![CDATA[revealedeye@substack.com]]></googleplay:owner><googleplay:email><![CDATA[revealedeye@substack.com]]></googleplay:email><googleplay:author><![CDATA[RevealedEye]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[How to Create the Perfect Balcony Garden]]></title><description><![CDATA[Learn the basics of planning and designing a small-scale balcony or rooftop garden, plus get tips for selecting the best plants and containers.]]></description><link>https://www.revealedeye.com/p/how-to-create-the-perfect-balcony</link><guid isPermaLink="false">https://www.revealedeye.com/p/how-to-create-the-perfect-balcony</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Wed, 28 Oct 2026 18:29:45 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!SwGm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!SwGm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!SwGm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg 424w, https://substackcdn.com/image/fetch/$s_!SwGm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg 848w, https://substackcdn.com/image/fetch/$s_!SwGm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!SwGm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!SwGm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg" width="500" height="334" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:334,&quot;width&quot;:500,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:284206,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!SwGm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg 424w, https://substackcdn.com/image/fetch/$s_!SwGm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg 848w, https://substackcdn.com/image/fetch/$s_!SwGm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!SwGm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F492d4e0c-1e0a-49d3-9785-1d3a8cd30d62_500x334.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><br>Growing plants in a limited space like a balcony or terrace can be a challenge even for an experienced gardener, but it&#8217;s also a great opportunity to be creative and have fun.</p><p>From deciding what to grow (an urban vegetable garden? a tropical paradise?) to choosing imaginative containers (such as an old watering can or wood crate), the entire process can be an adventure. Yes, you still must adhere to the strict confines of your space, but there are many tricks for making every square inch count. Here are some tips to help you get started:</p><h3><strong>Maximize Your Space:</strong></h3><p><strong>How much space do you need for a balcony garden?</strong> Surprisingly, not much at all if you take advantage of walls, railings, and overhead structures.</p><p><strong>Turn your balcony into a vertical garden.</strong> Attach pots, shelves, or trellises to the walls; and if your balcony has a ceiling, add a few hooks for hanging plants. Cover the railings of your balcony with chicken wire to support climbing plants, or purchase plant hangers that can be attached to the top of a railing.<br><br><strong>Think of your balcony garden as an extension of your indoor living space.</strong> If you choose plant colors and textures that echo the interior design, even the smallest balcony will look more expansive and welcoming.<br><br><strong>KNOW YOUR RESTRICTIONS</strong></p><p>In addition to the square footage of your balcony, there may be other restrictions that will limit what you can plant and where. If you live in an apartment building or condo, be sure to check what&#8217;s permissible by the building owner before you begin.</p><p><strong>Weight.</strong> There may be weight restrictions and rules regarding what you can hang from balcony railings and walls. If the balcony is attached to your home, know how much weight it can safely support. The weight from large ceramic containers and wet soil can add up quickly.</p><p><strong>Microclimate.</strong> The amount of sunlight the space receives is the most critical factor to consider, but wind exposure and temperature are important too.</p><ul><li><p><strong>Wind:</strong> Strong winds, which are common on balcony and rooftop gardens high above the ground, can quickly dry out the soil, rip the petals off flowers, and knock over tall potted plants.</p></li><li><p><strong>Heat:</strong> Sun reflecting from windows can intensify the heat of a balcony garden and burn delicate foliage. Even the basic construction of your balcony (such as concrete vs. wood) will affect how much heat it retains.</p></li><li><p><strong>Shade:</strong> Many urban balconies receive quite a bit of shade if surrounded by tall buildings or covered by an overhang. Often you can work around this problem by putting sun-loving plants near the perimeter of the balcony, where the sun is more prevalent.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/p/how-to-create-the-perfect-balcony?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/p/how-to-create-the-perfect-balcony?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p></li></ul><h3><strong>HOW DO YOU WATER A BALCONY GARDEN?</strong></h3><p>Few balcony or rooftop gardens have access to an outside water source, which means you&#8217;ll have to rely on water from a sink or bathtub to keep your plants well-hydrated. To minimize your trips back and forth lugging heavy jugs of water, try some of these strategies for watering your plants:</p><ul><li><p>If you have lots of plants to water, consider investing in a large, lightweight watering can that you can fill in the bathtub. Collapsible watering cans are great space savers for balcony gardens because they flatten when not in use.</p></li><li><p>Put saucers or trays under your plants to collect any water overflow so you don&#8217;t waste a drop. Self-watering pots, such as AquaPots, can also help conserve water and significantly decrease watering frequency.</p></li><li><p>Eliminate watering cans altogether by purchasing a lightweight, expandable garden hose that you can attach to a kitchen sink using an adapter. They come in lengths as long as 100 feet and retract when not in use for easy storage.</p></li></ul><p>Keep in mind that the hotter and windier the conditions on your balcony, the more frequently you&#8217;ll need to water -- sometimes as often as twice a day. If a convenient water source is far from reach, make life easier by growing plants with low water requirements, such as cacti and succulents.<br></p><h3><strong>WHAT CAN YOU GROW IN A BALCONY GARDEN?</strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sT2N!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sT2N!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sT2N!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sT2N!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sT2N!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!sT2N!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg" width="473" height="315.7664835164835" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:972,&quot;width&quot;:1456,&quot;resizeWidth&quot;:473,&quot;bytes&quot;:396234,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!sT2N!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sT2N!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sT2N!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sT2N!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F42eeac5b-f01e-4ba9-9ded-a523b5490d8c_2119x1415.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong><br></strong>Just about any plant you can grow in a container is fair game for a balcony garden, as long as you have the space for it and can give it the appropriate amount of sun or shade. If you live in a climate with cold winters, consider growing some plants that are hardy enough to leave outdoors year-round or that can be overwintered indoors so you don&#8217;t have to start from scratch again each spring.</p><ul><li><p>Herbs</p></li><li><p>Vegetables</p></li><li><p>Small trees, such as dwarf citrus trees or olive trees</p></li><li><p>Small shrubs</p></li><li><p>Container-friendly annuals and perennials for shade or sun</p></li><li><p>Succulents</p></li><li><p>Tropical houseplants, such as philodendron or spider plants.</p></li><li><p>Flowering vines and other climbing plants, if you have a trellis or other vertical support.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://revealedeye.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share RevealedEye&#8217;s Newsletter&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://revealedeye.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share RevealedEye&#8217;s Newsletter</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p></li></ul><h3><strong>WHAT CONTAINERS ARE BEST FOR A BALCONY GARDEN?</strong></h3><p>Anything that can hold soil and has good drainage has potential for a balcony container garden. The style can range from fancy to frivolous, depending on your tastes, but the container should be practical and suit the purpose. Some factors to consider include container weight, durability, weather resistance, ease of watering, and cost.</p><ul><li><p>Plastic and fiberglass plant containers are ideal for balcony gardens because they&#8217;re lighter in weight than terracotta or ceramic pots and come in a vast array of styles and sizes. However, on windy balconies, they can be blown over easily unless they&#8217;re secured in place.</p></li><li><p>Fabric grow bags are another lightweight container option, with the added advantage of being easy to store after the growing season is over. They also have handles for more convenient portability.</p></li><li><p>Hanging baskets and outdoor railing baskets are real space savers and can be used to grow everything from herbs to houseplants to trailing vegetables.</p></li><li><p>Tiered planters are another space-saving solution that allow you to use vertical space for your garden rather than taking up precious space on your balcony floor.<br></p></li></ul><h3><strong>BALCONY GARDEN IDEAS<br></strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eMR4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eMR4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!eMR4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!eMR4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!eMR4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!eMR4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg" width="650" height="490" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/b18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:490,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Herbs Growing On Balcony\nShutterstock.com\nNew York, NY&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Herbs Growing On Balcony
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New York, NY" title="Herbs Growing On Balcony
Shutterstock.com
New York, NY" srcset="https://substackcdn.com/image/fetch/$s_!eMR4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!eMR4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!eMR4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!eMR4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb18137d8-401c-4e0b-bbfb-ad371b33363f_650x490.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Most herbs will flourish on a sunny balcony or terrace and require very little space to grow. If your balcony doesn&#8217;t have good sun exposure, some herbs that grow well in partial shade include parsley, chervil, cilantro, and tarragon. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!qFxn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!qFxn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!qFxn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!qFxn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!qFxn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!qFxn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg" width="650" height="490" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/eb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:490,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Pallet Planter\nShutterstock.com\nNew York, NY&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Pallet Planter
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New York, NY" title="Pallet Planter
Shutterstock.com
New York, NY" srcset="https://substackcdn.com/image/fetch/$s_!qFxn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!qFxn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!qFxn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!qFxn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feb561a10-b3f8-480b-ab01-40cba0874d9c_650x490.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>On a small balcony, take advantage of vertical space to maximize your growing room. Wood pallets turned on end, old book shelves, or tiered planters are all practical solutions for gardening up rather than out. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FVBO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FVBO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FVBO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FVBO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FVBO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!FVBO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg" width="650" height="490" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:490,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Flowers Growing On Balcony, Small Flower Garden\nShutterstock.com\nNew York, NY&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Flowers Growing On Balcony, Small Flower Garden
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New York, NY" title="Flowers Growing On Balcony, Small Flower Garden
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New York, NY" srcset="https://substackcdn.com/image/fetch/$s_!FVBO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FVBO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FVBO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FVBO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F944e87f1-9b64-4f0f-b00d-f1540eb7f9a5_650x490.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Don&#8217;t be afraid to play with colors and plant types. A mix of small trees, shrubs, foliage plants, and colorful annuals will add interest and diversity to your balcony garden. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EYOZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EYOZ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!EYOZ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!EYOZ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!EYOZ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!EYOZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg" width="650" height="490" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:490,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Flowers On Balcony Railing\nShutterstock.com\nNew York, NY&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Flowers On Balcony Railing
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New York, NY" title="Flowers On Balcony Railing
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New York, NY" srcset="https://substackcdn.com/image/fetch/$s_!EYOZ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!EYOZ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!EYOZ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!EYOZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F422efa11-073c-4386-bc9f-046e9ea961a7_650x490.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Flowers cascading over railings and climbing up trellises bring breathtaking color and fragrance to this charming European balcony garden. The symmetrical arrangement of the plantings helps define the space and create balance. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://revealedeye.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share RevealedEye&#8217;s Newsletter&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://revealedeye.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share RevealedEye&#8217;s Newsletter</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/p/how-to-create-the-perfect-balcony?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/p/how-to-create-the-perfect-balcony?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!k7KZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!k7KZ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!k7KZ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!k7KZ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!k7KZ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!k7KZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg" width="650" height="490" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/d97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:490,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Terrace With Living Wall\nShutterstock.com\nNew York, NY&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Terrace With Living Wall
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New York, NY" title="Terrace With Living Wall
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New York, NY" srcset="https://substackcdn.com/image/fetch/$s_!k7KZ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!k7KZ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!k7KZ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!k7KZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd97da152-a483-461e-adf4-dc2821fd6926_650x490.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Slatted walls covered in climbing plants and other greenery turn an open balcony into a private retreat. The walls also function as windbreaks, protecting the delicate foliage. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!7QWb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!7QWb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7QWb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7QWb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7QWb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!7QWb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg" width="650" height="490" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:490,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Olive Trees On Balcony\nShutterstock.com\nNew York, NY&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Olive Trees On Balcony
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New York, NY" title="Olive Trees On Balcony
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New York, NY" srcset="https://substackcdn.com/image/fetch/$s_!7QWb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7QWb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7QWb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7QWb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F640f4a09-02ed-4aa0-a608-b5f7e8f4ae10_650x490.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>A dwarf olive tree is the perfect choice for a balcony garden because of its low water requirements and resistance to high winds and subfreezing temperatures. If you plan to use the tree as a focal point, uplight it at night to reflect the beauty of the silvery foliage.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading RevealedEye&#8217;s Newsletter! Subscribe for free to receive My latest posts. Join my community to get the best value and this knowledge will make the way to survive easier.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[A janitor was a multi-millionaire, Yet we-for the sake of appearances - end up in debt! The story of Ronald ReadVersus our debt trap, staged for show!]]></title><description><![CDATA[Meet Ronald Read: a gas station attendant and janitor who lived in old clothes and drove a secondhand car - yet quietly left behind an $8 million fortune. In this essay, we explore the trap of social media show-offs, the hidden dangers of lifestyle debt, and why true wealth is what you don't buy to impress an audience.]]></description><link>https://www.revealedeye.com/p/a-janitor-was-a-multi-millionaire-yet-we-for-the-sale-of-appearances-end-up-in-debt-the-story-of-ronald-read-versus-our-debt-trap-staged-for-show</link><guid isPermaLink="false">https://www.revealedeye.com/p/a-janitor-was-a-multi-millionaire-yet-we-for-the-sale-of-appearances-end-up-in-debt-the-story-of-ronald-read-versus-our-debt-trap-staged-for-show</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Sun, 11 Oct 2026 19:46:20 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/a3b43578-8bef-43e9-b835-8ff4d45e8c2f_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>In June 2014, a 92-year-old elderly man passed away in the town of Brattleboro, Vermont. The townspeople knew him as a harmless man who wore old flannel shirts and was skilled at chopping wood. He had once worked at a petrol pump, and in his later years, as a janitor and maintenance worker at a JCPenney store. What was revealed after his death left the entire town stunned. His lawyer said that looking at him, no one could ever guess the man was a multi-millionaire. That man left behind nearly 8 million dollars, the major portion of which went to the town&#8217;s library and hospital&#8212;1.2 million dollars to the library and 4.8 million to the hospital.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>His name was Ronald Read. Hearing his story forces us to look back at ourselves. The man who could accumulate so much money never flaunted it. And what do we actually have, we who buy cars on installments just to show off to everyone?</p><p><strong>Who is this Ronald Read?</strong></p><p>Read&#8217;s beginnings were humble. He was born in 1921 and grew up in a poor farming family in Vermont. He was the first person in his family to graduate from high school. After returning from fighting in North Africa, Italy, and the Pacific region during World War II, he settled back in Brattleboro and married a woman who had two children. An author described his career path this way: about 25 years at a petrol pump, and 17 years as a janitor at JCPenney!</p><p>Throughout this life, his salary was never sky-high. Yet no one in town ever knew what this man was quietly building. Until his death, even his friends and family did not know the extent of his wealth.</p><p>Why people display wealth&#8212;economist Thorstein Veblen wrote the answer to this question back in 1899. In his book <em>The Theory of the Leisure Class</em>, he introduced the term &#8220;conspicuous consumption.&#8221; According to his explanation, buying luxury goods is often a way to openly display a buyer&#8217;s income and accumulated wealth capacity. Veblen argued that the utility of the item is not primary here; the goal of this consumption is to earn social status and respect. In other words, the real buyer of a lot of expensive things is not us, but the audience.</p><p>In the age of social media, this audience sits right in our pockets. Every photo, every check-in is a small advertisement. And to fund the cost of those advertisements, many people are borrowing from their futures.</p><p>In 1996, Thomas Stanley and William Danko&#8217;s <em>The Millionaire Next Door</em> shook up conventional ideas about the wealthy. Stanley had been researching the rich since 1973. The main observation of their book was that truly wealthy people mostly do not live in Beverly Hills; they live in the house right next door to you. They divided people into two groups: one group accumulates much more wealth relative to their income, while the other group has a high income but low wealth. Describing the second group, an analysis notes that they live high-status lifestyles and have savings goals, but they don&#8217;t even come close to accumulating as much wealth as their income suggests they should.</p><p>What is the behavior of the first group? They are frugal and do not feel the urge to flaunt their wealth through symbols of status. The book has a simple rule you can use to measure yourself: Multiply your current age by your annual pretax income, then divide by ten. What you get is the wealth you are expected to have based on your age and income. If your actual net worth is less than that, you are likely living on your income rather than your savings. Another practical piece of advice from the book concerning housing: do not buy a house whose mortgage is more than twice your family&#8217;s annual taxable income.</p><p>Since the topic of cars came up, let&#8217;s look at some numbers, because a car is usually the symbol of showy spending. A new car can lose 20 percent or more of its original price in its very first year alone, and on average about 60 percent after five years. The example from another report is simple: a new car bought for 50,000 dollars drops to around 35,000 dollars on average in two years. This does not even factor in the costs of loan interest, insurance, and maintenance.</p><p>However, in all fairness, one thing needs to be said: this loss remains strictly on paper until the car is sold. The problem isn&#8217;t owning a car. The problem is that the cars we buy not for necessity, but for show, sink their entire value into something that gets cheaper every single day&#8212;money that could grow daily if it were invested.</p><p>High income doesn&#8217;t automatically mean wealth, and the most dramatic example of this is professional athletes. NBA star Antoine Walker earned 110 million dollars during his playing career, yet filed for bankruptcy just two years after retiring. In 2009, a <em>Sports Illustrated</em> report noted that within two years of retirement, 78 percent of former NFL players face bankruptcy or severe financial distress.</p><p>However, there is also debate surrounding these statistics, and it is important to point that out. A subsequent study by the National Bureau of Economic Research showed that the bankruptcy rate two years after retirement is 1.9 percent, and 15.7 percent after twelve years. No matter how low the number is, the latter rate is still not insignificant. The explanation given by that study also aligns with our point: athletes have a different earning pattern&#8212;a massive surge for a few years, followed by a drop in income. If you build a lifestyle based on an income that is bound to stop, trouble is inevitable.</p><p>What did Read do? His strategy was surprisingly simple. He bought shares in railroad, utility, banking, healthcare, and consumer goods companies, while avoiding tech companies. According to his lawyer, he only invested in what he understood and what paid dividends. His sources of knowledge were easily accessible: he read the <em>Wall Street Journal</em>, studied stocks at the local library, and discussed investments with his neighbors.</p><p>His greatest strength was patience. At the time of his death, he owned at least 95 stocks, most of which he had held for decades, selling very few. Most importantly, for 55 years, he invested the gap between his income and his ego into dividend-paying stocks and reinvested the dividends. That phrase&#8212;&#8221;the gap&#8221;&#8212;belongs to investment writer Morgan Housel. According to him, savings is the gap between your ego and your income.</p><p>A blogger provided an estimated calculation that illustrates the power of time. In their estimation, investing 350 dollars a month at an 8 percent return for 65 years adds up to nearly 8 million dollars. This isn&#8217;t Read&#8217;s exact calculation, just an illustration. But the message is clear: the result came not from a massive lump sum, but from a long duration and consistency.</p><p>Perhaps many of us now want to paint a picture of miserliness out of Read&#8217;s life, but small snapshots of his life tell a different story. He would gather twigs and branches himself for his home&#8217;s stove and drove a secondhand car. Another source says he used a safety pin to fasten his coat. Moreover, every day he would eat breakfast sitting in the same spot, at the same seat, with a peanut butter-spread English muffin. There might have been less comfort in this life, but there is no room to say there was a lack of contentment. He lived by his own yardstick.</p><p>An analyst expressed a different view regarding the real lesson of this story. According to them, this is not actually a story about blue-chip shares or extreme frugality, but rather a story about a man&#8217;s own internal scorecard who did not care about others&#8217; evaluations. That is something to ponder. Being frugal is not hard; what is hard is staying on your own path when everyone else is watching.</p><p>Simplifying this story and telling you that &#8220;you can do it too&#8221; wouldn&#8217;t be quite right. It would be a distortion of the truth not to mention a few caveats.</p><p>First, Read worked for a long time. Even though it was a low-paying job, he worked for many years, once even retiring and then returning to work. Second, his portfolio was far from ideal. Managing around 95 stocks is difficult; experts typically recommend 10 to 20. Third, the importance of income cannot be denied either. An analysis of a 2019 Federal Reserve survey showed that broadly speaking, higher income increases wealth, and climbing from one income tier to a high wealth tier is very difficult. Therefore, the accurate takeaway is that income is not irrelevant, but having an income alone does not create wealth. How much of that income you are able to keep for yourself and your future is what ultimately matters.</p><div><hr></div><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=219912314&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=219912314"><span>Get 20% off for 1 year</span></a></p><p>Another question some people have raised: if Read had given away his money while he was still alive, would he have felt even greater satisfaction? No one knows the answer to that. But the question serves as a reminder that the purpose of saving isn&#8217;t just accumulating. Money is ultimately meant to serve life.</p><p>Respecting money doesn&#8217;t mean depriving yourself. It means asking yourself before every major expense: Will this money work for me in the future, or will it just create an image in the eyes of others? Money that goes into wealth grows over time, while money that goes into praise never returns. Whether income is low or high, the first decision in building wealth is singular: regularly setting aside a portion of your income and leaving it untouched.</p><p>The next time you see someone in a flashy car and expensive clothes and think to yourself that person must be very rich, pause for a moment. They might truly be rich, or they might be living a borrowed life. And if you see a quiet person driving away in an old car wearing old clothes, remember Ronald Read before taking them lightly. The man who spent his life holding a broom left this world as the largest donor in the history of the town&#8217;s library and hospital.</p><p>Wealth is invisible, because wealth is all the things you didn&#8217;t buy. The money used for showing off today is of no use tomorrow. And the money you can quietly put to work today will one day speak on your behalf.</p><p>If Ronald Read&#8217;s life is one side of the mirror, we are on the other. He had no audience. We do, and they live right in the palm of our hand.</p><p>In Veblen&#8217;s time, people displayed wealth through their homes, clothing, and the number of servants they kept. Today, screens do that job. And the consequences of this have been measured in surveys, even though most of those surveys are from America and Canada.</p><p>According to a 2023 Credit Karma survey, 76 percent of Gen Z and 69 percent of Millennials admitted that they fell into debt due to FOMO, or the fear of missing out. Another analysis revealed an even stranger fact: 40 percent of Gen Z regularly take on debt to chase things or experiences seen on social media, and a nearly equal number said that purchases are made partly just to share them on social media. In other words, in many cases, we aren&#8217;t buying things&#8212;we are buying post material.</p><p>There are psychological consequences to this as well. A survey by Allianz found that 61 percent of Millennials reported feeling inadequate by comparing their financial situation to what they see on social media. Yet, as a financial planner reminded us, what people post is merely a highlight reel of their best moments. We suffer from an inferiority complex by comparing someone else&#8217;s best day to our ordinary days, and we borrow to cure that inferiority.</p><p>Travel is now a major stage for this exhibition. A Forbes Advisor survey says that 48 percent of participants went to a destination simply because they saw it on social media. And 42 percent said that seeing similar travels led them to rack up credit card debt or spend more than they had planned. Travel is not a bad thing. The problem begins when destinations are chosen based on picture frames, and the expenses continue as installments for years.</p><p>In our country, the biggest arena for display is arguably weddings. A report by <em>The Financial Express</em> stated that even an ordinary wedding for the urban middle class now rarely costs less than a million, yet family incomes have not kept pace with social expectations. The report pointed to the competition for prestige, social comparison, and the fear of &#8220;what will people say&#8221; as the causes. Social media has accelerated this cycle. Weddings have gradually transformed into public exhibitions of economic capability.</p><p>The wedding industry has also grown around this expectation. The U.S. wedding services and events market is valued at approximately $60 billion to $70 billion annually (with core wedding services estimated around $63.95 billion, and broader total wedding-related consumer spending reaching over $100 billion when factoring in travel, gifts, and apparel). The massive expenses are driven by the social pressure of a &#8220;perfect wedding&#8221; involving gold, decoration, photography, apparel, and event management. In the eyes of society, a wedding is not just the union of two people, but proof of a family&#8217;s standing. Families are driven by the fear that a simple wedding might be seen as a sign of financial weakness.</p><p>In Veblen&#8217;s concept, there was also a behavior that is very familiar to us today. He described &#8220;conspicuous compassion&#8221;&#8212;that is, performative giving with the objective of increasing prestige and social status. In today&#8217;s era, taking pictures, making videos, and tagging donations has become normal for many. Yet Read left his massive donation in complete silence, with no one knowing about it during his lifetime. The difference between giving and display lies right here: the first is for others, and the second is for one&#8217;s own image.</p><p>If we brought Read into today&#8217;s world, what would we see? He probably wouldn&#8217;t appear on any feed at all. No one would give a &#8220;like&#8221; to his old car, flannel shirt, and safety-pinned coat. But at age 92, he left behind savings that changed the history of a town&#8217;s hospital and library.</p><p>Next time you stand before a major expense, ask yourself a simple question: If there were no audience here, if no one ever found out, would I still buy this? If the answer is yes, then this is likely your own need or joy, and you can spend with peace of mind. But if the answer is no, then the real buyer of that money is not you&#8212;it&#8217;s your audience. An audience never pays your future bills.</p><p>Now what I am writing next is worth reading with a special caution. The events included here are not just statistics; they are the grief of individual families. I am not mentioning anyone&#8217;s name or details!</p><p>Weddings, festivals, the urge to uphold social standing&#8212;these expenses often do not come from income. They come from debt. At first, debt feels easy. But the rule of weekly installments is that whether you have money in hand or not, the week will come around again.</p><p>In Read&#8217;s story, we saw that the money you don&#8217;t spend is your true wealth. The trap of installments shows the exact opposite: when you spend money you haven&#8217;t earned yet, the future borrows against you, and that debt must be paid back with interest&#8212;sometimes paid with your dignity, your peace of mind, or your family life.</p><p>Before making any major expense for weddings, festivals, or social status, it is wise to ask yourself three questions:</p><ul><li><p>Is the money for this expense coming from my actual income, or from debt?</p></li><li><p>If my income suddenly drops, how will I manage the installments?</p></li><li><p>Will the people I am spending this money for stand by my side on the day I can no longer pay?</p></li></ul><p>The answer to that third question is often far more honest than the first two.</p><p>And for anyone currently struggling under the weight of debt, the rule is simple: <strong>Do not try to carry it alone.</strong> Speak with someone you trust, open up about the situation to your family, and talk to your lender about restructuring your installments. No matter how heavy the humiliation and pressure feel, there is always a way out, and there are people willing to help you find it.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=219912314&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=219912314"><span>Get 20% off for 1 year</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p>]]></content:encoded></item><item><title><![CDATA[Loosen Technology’s Grip on Your Mind]]></title><description><![CDATA[Have you ever stopped to think about how weird it is that we call things "smart" just because they turn off a lightbulb or change a TV channel? It feels like we are willingly handing over basic life skills to gadgets, letting tech companies convince us we can't function on our own. Meanwhile, they're tracking our every move through cameras, microphones, and constant grid surveillance. This piece&#8212;originally written by Corey Lynn for The Solari Report&#8212;dives deep into how technology acts as a massive distraction and a vehicle for subtle mind control. But instead of just sounding the alarm, it offers a practical game plan on how to take back our privacy and mental energy.]]></description><link>https://www.revealedeye.com/p/loosen-technologys-grip-on-your-mind</link><guid isPermaLink="false">https://www.revealedeye.com/p/loosen-technologys-grip-on-your-mind</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Wed, 07 Oct 2026 19:14:28 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/add4b688-a484-46af-b7c2-2a35e91ad50e_2752x1536.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Isn&#8217;t it funny how industry leaders believe that turning off lights, finding a channel on the TV, or turning on the radio constitutes as something being &#8220;smart.&#8221; Are these difficult tasks for human beings? When did humanity get so lazy? Nowadays, everything is &#8220;smart,&#8221; except for you of course. They want you to believe you are incapable and need their help, while they turn on the mic, the camera, implant subliminal messaging or frequencies, and spy on you through constant surveillance systems running across the entire grid.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p style="text-align: justify;">Most people don&#8217;t even realize the damage that is being done to them, the mind control they are sipping in, and the constant energy-sucking distractions that are steadily stealing their lives.</p><p style="text-align: justify;">There was a CBS reality television series called &#8216;<strong><a href="https://www.imdb.com/title/tt6340730/">Hunted</a></strong>&#8217; that aired back in 2017, whereby 18 every-day people set off in 9 groups to try to get off grid by evading the FBI and US Marshalls in a time where everything is digitally tracked. If they could last the full 28 days without being hunted down, they would win $250k. It was interesting to observe how some of the seemingly obvious things to avoid, they were finding very difficult to live without, and how at every turn and every corner they were picked off due to surveillance everywhere.</p><p style="text-align: justify;">Now more than ever, it is becoming increasingly important for people to protect themselves from the various methods of mind control being utilized through technology. It is equally important to protect one&#8217;s privacy and preserve their time and energy for living a more fulfilled life. Initially, it will take some time, courage, and support to cut a path toward healthier and safer habits and routines. This is where the Circle comes in and why it is so important. <a href="https://library.solari.com/solari-circles-an-intro-for-financial-permaculture-students/">What is the Circle</a>? It is something that The Solari Report has been prompting people to do for years &#8211; for people to form small groups of twelve or fewer members that meet regularly to provide a financial and educational support system for one another.</p><p style="text-align: justify;">Working together in a Circle will provide a supportive system with loyal people who have each other&#8217;s backs, can tackle tasks together, research and coordinate plans, and in this case, some new technology and features that will assist the Circle in moving forward in a safer environment for their home, families, and the Circle itself.</p><p style="text-align: justify;">This piece is designed to inspire a discussion of &#8220;best practices,&#8221; and we expect this to start a rich discussion that can lead to better network intelligence on how to use technology wisely.</p><p style="text-align: justify;">It&#8217;s important to recognize and understand that nothing is truly 100% &#8220;safe&#8221; when it comes to privacy on the internet, but we do the best we can to protect ourselves and minimize our exposure and footprint. If the powers that be truly wanted access, we all know they control the doorways.</p><p style="text-align: justify;">This article was written by Corey Lynn of Corey&#8217;s Digs for <a href="https://home.solari.com/">The Solari Report</a>. Below is a conversation between Corey Lynn and Catherine Austin Fitts on this information.</p><h3 style="text-align: justify;">The Infrastructure of Influence Operations</h3><p style="text-align: justify;">The infrastructure is somewhat boundless and seems to seep in from every crevice, but there are ways to minimize and avoid much of it. It&#8217;s important to recognize who and where it&#8217;s coming from, in order to begin removing and limiting all of this noise.</p><p style="text-align: justify;"><strong>The Influencers</strong></p><ul><li><p>Social and news media</p></li><li><p>Entertainment industry</p></li><li><p>Education system &#8211; schools</p></li><li><p>Politicians</p></li><li><p>Big corp, big tech, and big pharma</p></li><li><p>Agents of influencers who make it seem like there is organic support for the narratives being pushed</p></li><li><p>Unknowing individuals who have been manipulated</p></li></ul><p><strong>Applications Used for Mind Control and Tracking</strong></p><ul><li><p>TV</p></li><li><p>Radio</p></li><li><p>Internet</p></li><li><p>Smartphones and Smartwatches</p></li><li><p>Video games</p></li><li><p>GPS system in vehicles</p></li><li><p>Cell towers</p></li><li><p>Smart meters</p></li><li><p>Surveillance cameras on every corner</p></li><li><p>Satellites and drones</p></li><li><p>Transhumanism-related technologies</p></li><li><p>AI and robotics</p></li><li><p>Smart devices, such as Amazon&#8217;s Alexa or Echo, Apple&#8217;s HomePod, or Google&#8217;s Nest Cam</p></li><li><p>Materials received in the mail</p></li><li><p>Visual aids such as signs, stickers, and plexiglass walls</p></li></ul><p style="text-align: justify;"><strong>Covert Invisible Forms of Mind Control</strong></p><ul><li><p>Long and short-wave electromagnetic forces emitted in public spaces to induce certain feelings</p></li><li><p>Frequency manipulation</p></li><li><p>Subliminal programming</p></li><li><p>Brainwave manipulation</p></li><li><p><a href="https://home.solari.com/entrained-subliminal-programming-and-financial-manipulation/">Entrainment technology</a></p></li><li><p>Waveform can be transmitted through the entire power grid into our homes</p></li></ul><h3>Minimizing Risks &amp; Maximizing Your Circle</h3><p>This is one of the most important checklists you will ever complete. Sure, it may take several weeks, but that&#8217;s ok, this isn&#8217;t a race. It&#8217;s important to accomplish these tasks sooner than later, but it will also feel like a bit of a transformation, so pace yourself. Much of these can be done by yourself, but some of them will require a group effort. This is a good way for the Circle to come together and select which tasks to tackle first, while assigning some of the items to individuals most qualified.</p><p style="text-align: justify;">I would highly recommend working on the items that will impact the Circle first, such as setting up a private open-source cloud communications system for the group, encrypted email accounts, and encrypted calling services, such as Telegram. It might be wise to bring your cell phones to one meeting so that everyone can help one another out while installing these apps, and other cell phone related tasks listed below. Once that is complete, cell phones should not be brought into meetings.</p><p style="text-align: justify;">Many of these items are things you can do in your home and on your own, and may be welcomed new habits you find enjoyment in. Other items may be a little more challenging, which is why the support of the Circle is so powerful. You will have multiple people to offer a helping hand.</p><h3>The Basics</h3><p>&#10065; Unplug and turn off your TV, or get rid of it entirely, especially if it&#8217;s a <strong><a href="https://www.washingtonpost.com/technology/2019/09/18/you-watch-tv-your-tv-watches-back/">smart TV</a></strong>.</p><p style="text-align: justify;">&#10065; You may consider setting up a second phone number on an app such as <strong><a href="https://www.kall8.com/">Kall8</a></strong> to have forwarded to your phone. This will protect your main number and limit the amount of robocalls and other potential nefarious actions against you.</p><p style="text-align: justify;">&#10065; Clean out and organize files on your computer. Remove the 200 bookmarks you don&#8217;t need and only keep a small handful. Remove all the clutter to free your mind. Remove all application software you do not use.</p><p style="text-align: justify;">&#10065; Clear your browser cache weekly. For speed, browsers will automatically cache website information and sometimes they don&#8217;t accept change very well. Here&#8217;s some handy cache clearing instruction links for <strong><a href="https://support.apple.com/guide/safari/clear-your-browsing-history-sfri47acf5d6/mac">MacOS Safari</a></strong>, <strong><a href="https://support.apple.com/en-us/HT201265">iOS Safari</a></strong>, and <strong><a href="https://support.mozilla.org/gu-IN/kb/how-clear-firefox-cache">FireFox</a></strong>. We do not recommend using Chrome or Outlook.</p><p style="text-align: justify;">&#10065; Always read the terms and conditions when downloading or installing any apps. Though it is not recommended to install social media apps, these are the most dangerous ones because they sneak in information that allows them to access other areas of your phone. The 2013 documentary &#8216;<strong><a href="https://www.youtube.com/watch?v=fkk2wtiMU1E">Terms and Conditions May Apply&#8217;</a></strong> is a must watch.</p><p style="text-align: justify;">&#10065; Never save your password when asked. If you forgot your password, and want to generate another, you will not be able to override the one you said to save. You will need to go into your Key Chain, find the password and manually delete it from your system. The best policy is to not save your passwords to your computer. To keep them safe, write them down on a piece of paper and put in a safe place. You can&#8217;t hack paper. Computer security experts have begun recommending password managers such has <strong>Dashlane, 1Password, ,</strong> and <strong>.</strong> There are some major advantages to these services, as they generate and remember your passwords for you. You create one master password to access them. The information is saved onto your devices and powerfully encrypted so it&#8217;s almost impossible to hack. Be sure to always setup passwords and logins with double authentication where it&#8217;s available.</p><p style="text-align: justify;">&#10065; Unsubscribe to everything you find unnecessary. They can put subliminal messages directly into emails as well.</p><p style="text-align: justify;">&#10065; If you are backing up files from your computer, back them up to an external hard drive, not to an online cloud.</p><p style="text-align: justify;">&#10065; Take some time every day to be out in nature and ground yourself.</p><p style="text-align: justify;">&#10065; Keep your computer &amp; mobile phone operating systems and applications up-to-date.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><h3>Cybersecurity and Privacy</h3><p>&#10065; Ditch the smartphone if you can. If you can&#8217;t, we find Apple phones and Linux based phones far preferable to Android. Beware, because both Apple and Linux based phones must connect with telecommunication providers and that is where a lot of the trouble can start. Linux based phones take more knowledge and enjoy less tech support, so appreciate you may need help from a Linux phone pro. Apps are the big problem, so be careful what you download and put on your phone. Consider leaving your phone turned off and in the car. If you want to use a Faraday bag, appreciate that most do not work.</p><p>&#10065; Remove all tracking apps from cell phone, and all applications you don&#8217;t need or use.</p><p style="text-align: justify;">&#10065; It is best to uninstall social media apps from cell phones.</p><p style="text-align: justify;">&#10065; Use encrypted services for phone calls and messaging, such as <strong><a href="https://telegram.org/">Telegram</a></strong>, which can also be utilized on a desktop computer.</p><p style="text-align: justify;">&#10065; Don&#8217;t sleep with any spyware technology in your bedroom, especially a smartphone.</p><p style="text-align: justify;">&#10065; Turn off Bluetooth on your phone unless it&#8217;s absolutely necessary to occasionally turn on.</p><p style="text-align: justify;">&#10065; If using GPS in your vehicle, be sure it is not one that transmits. Some experts believe all of them do, others say no, just some. We are not sure. Consider buying a hard GPS. Never ever use Google maps. It would be a wise idea to pick up some good old-fashioned large printed road maps. Know where you are going using maps and be aware of the institutions and sites around you (like military and enforcement locations.)</p><p style="text-align: justify;">&#10065; No video platform is safe, so understand that you may be recorded.</p><p style="text-align: justify;">&#10065; Avoid corporate operating systems, including all Windows operating systems, Chromebooks, and Amazon Fire computers.</p><p style="text-align: justify;">&#10065; Use <strong><a href="https://www.libreoffice.org/">Libre Office</a></strong> or <strong><a href="https://www.openoffice.org/">OpenOffice</a></strong> instead of Microsoft Office.</p><p style="text-align: justify;">&#10065; Use <strong><a href="https://www.thunderbird.net/">Thunderbird</a></strong> instead of Microsoft Outlook.</p><p style="text-align: justify;">&#10065; MacOS is recommended, or load a good Linux desktop distribution like <strong><a href="https://ubuntu.com/desktop">Ubuntu Desktop</a></strong> or <strong><a href="https://linuxmint.com/">Mint</a></strong> on your existing PC hardware.</p><p style="text-align: justify;">&#10065; If you&#8217;re using MacOS, make sure your firewall is enabled and you know how to configure it.</p><p style="text-align: justify;">&#10065; Use ClamXAV Anti-Virus.</p><p style="text-align: justify;">&#10065; FireFox has a built-in ad blocker or you can use Privacy Badger for FireFox. For all browsers, you can use uBlock Origin ad.</p><p style="text-align: justify;">&#10065; Experts have differing opinions on VPNs, which are virtual private networks that mask and hide your location, providing privacy and anonymity. I personally use VPNs and have found them to work quite well for me. That said, proxy servers are also beneficial and some experts prefer using those. A proxy server is a remote application or appliance that acts as an intermediary for requests from clients seeking resources from serves that provide those resources, which allows you to mask and hide your location. Some popular free proxy servers are: <strong><a href="https://hidester.com/proxy/">Hidester</a>, <a href="https://hide.me/en/proxy">HideMe</a>, <a href="https://www.proxysite.com/">ProxySite</a>, <a href="https://kproxy.com/">Kproxy</a>, <a href="https://www.vpnbook.com/webproxy">VPNBook</a>, <a href="https://www.megaproxy.com/freesurf/">Megaproxy</a>, </strong>and<strong> <a href="https://zend2.com/">Zens2</a>.</strong></p><p style="text-align: justify;">&#10065; For search engines, consider using Duck Duck Go for a start page.</p><p style="text-align: justify;">&#10065; Avoid visiting questionable websites to avoid viruses and trojans.</p><p style="text-align: justify;">&#10065; Scams are at an all-time high, so be careful not to click on links inside emails, but rather type the url into a search bar instead if you&#8217;re not sure the email is legit.</p><p style="text-align: justify;">&#10065; Don&#8217;t use unsecured public Wi-Fi. In your home, connect directly by ethernet if you can. If your ISP provides you a router with built in wifi, ask them to turn it off for you, then purchase a Netgear or Linksys mesh router, and plug it into the back of your router, which will allow you to turn off wifi when not using it. Here is a handy <strong><a href="https://www.businessinsider.com/what-is-mesh-wifi?op=1">tutorial</a></strong>.</p><p style="text-align: justify;">&#10065; Take the time to go into various background search databases and remove yourself from them, along with all other sites, and reduce your digital footprint. Every time you enter your full address and contact info into another website, there&#8217;s a good chance it&#8217;s being sold off to third parties.</p><p style="text-align: justify;">&#10065; Don&#8217;t use email services by large corporations. If you need an alternative, we recommend <strong><a href="https://protonmail.com/">Proton Mail</a></strong> and <strong><a href="https://www.startmail.com/en/">Start Mail</a></strong>. If you&#8217;re looking for a full-service provider, that can provide website registration, hosting, and email for your domain, we recommend <strong><a href="https://www.infomaniak.com/en">infomaniak</a></strong>.</p><p style="text-align: justify;">&#10065; An often overlooked source of domestic EMF and RF exposure comes from nearby high-tension power lines, AM, FM, Short Wave broadcast, TV Stations, and nearby Military bases. These sources often present radically higher EMF and RF exposure levels than cell phones and Bluetooth. Effective radiated power can reach, possibly exceed, one-million watts. The only way to really know your level of exposure is to hire a reputable engineering firm who can perform the required studies. This is an expensive solution that will remove all doubt.</p><h3>Observation and Introspection to Avoid Mind Control Techniques</h3><p>&#10065; When spending time on a computer, cell phone, or television, pay attention to your energy or emotions switching, like suddenly feeling warm and fuzzy or irritated. If you feel this shift for seemingly no reason, there is a good chance you were subjected to a subliminal message or wave. Clear your mind, clear your energy field, and center your heart to get back on track. The more in tune you become, the more you will recognize the need to minimize use of these devices and free your mind from the attacks.</p><p style="text-align: justify;">&#10065; Observe your reactions &#8211; if you are doing, feeling, thinking, or saying something that seems &#8220;off&#8221; to you, you were likely manipulated. Did you suddenly feel drawn to or inspired by someone who you don&#8217;t really care for?</p><p style="text-align: justify;">&#10065; Check yourself with your friends or Circle to help keep you on track.</p><p style="text-align: justify;">&#10065; When you turn on a piece of equipment &#8211; understand what their incentive is. Are they selling you something? Are they trying to help you or harm you?</p><h3>Protect Your Children</h3><p>&#10065; Everything pertaining to phones, television, and internet above, should also be managed on your children&#8217;s devices as well, with the addition of parental control settings.</p><p style="text-align: justify;">&#10065; Not to invoke fear, but I do not recommend a smartphone for children due to the high level of indoctrination, entrainment mind control tactics, and predators targeting children.</p><p>&#10065; Pornography is a huge industry which directly correlates to the child trafficking industry, generating $150 billion in revenue annually. Protecting your children from technology that drives these industries is of the utmost importance. The entertainment industry is famous for sexualizing children. Pornography is also a trap &#8211; if someone is browsing pornography and stumbles upon kiddie pornography, a control file may be created, which can be used at anytime to entrap a person into a felony, or for blackmail purposes.</p><p>&#10065; Search your local sex offenders registry and be aware of who is in your neighborhood. You may consider showing the mugshot photos to your children and letting them know that they should not befriend them if they see them in the neighborhood.</p><p>&#10065; If your children are still in public schools be sure to review their entire curriculum, especially the books they are to read and any books being read to them. Also explore the school library. They have been indoctrinating children through books for several decades now &#8211; filling their minds with broken families, not to trust parents, transgender agenda, climate change hoax, very dark stories to instill fear, and books that would incite rage and anger.</p><p>&#10065; Find out what your children are learning about and discussing in school, what signs and visual aids are posted throughout the school, and what they are playing on televisions in the classrooms.</p><p style="text-align: justify;">&#10065; Most public schools are pushing the <strong>transgender agenda</strong>, whereby they are telling children they can &#8220;choose&#8221; to be a boy or girl, trying to create a gender identity crisis. From locker rooms to sporting events, pronouns to removing the words &#8220;mom and dad,&#8221; they are seeding their minds with mass confusion.</p><p style="text-align: justify;">&#10065; Planned Parenthood is involved with many public schools as well, and their goal is to sexualize the children. Find out if they are involved with your children&#8217;s schools.</p><p style="text-align: justify;">&#10065; Climate change and sustainability is a huge veil that has been placed over children&#8217;s eyes to make them believe they need to grow up and fight for the environment, when it&#8217;s really about training them to be good soldiers for controlled smart cities. Be sure to teach your children the difference between respecting and caring for the environment versus their &#8220;climate change&#8221; agenda. Agenda 21 and 2030 are good places to review for this.</p><h3>Using Technology to Your Advantage</h3><p>&#10065; <strong>How to create an open-source cloud that the Circle can use to share documents</strong><br>Get off the public cloud. Setup your own cloud on a local computer that someone in the Circle owns so that documents can be shared among the group. Someone in the Circle who is technology-oriented would be best suited to set it up. Here are some <strong><a href="https://lifehacker.com/how-to-set-up-your-own-private-cloud-storage-service-in-5993596">basic instructions</a></strong> for utilizing open-source software. OR, if you have someone who is technologically savvy, the better option would be to setup a cloud server from scratch on Linux. OR, setup a <strong><a href="https://www.ubuntupit.com/best-linux-nas-solutions-and-linux-san-software/">Network Attached Storage (NAS)</a></strong>, which is a cloud-based open-source software that is preconfigured on the hardware and software level, that can be purchased.</p><p>&#10065; There are a lot of electromagnetic field (EMF) detectors and devices to protect from too much EMF, available online.  There are other stores available as well.</p><p>&#10065; The Circle might wish to brainstorm some ideas for utilizing the internet to educate others or sell a product or service, to raise funds that can be used for small software or technology purchases.</p><h3>Free Your Mind</h3><p>Once many of these tasks become habits and routine, you will begin to feel a sense of relief, like a weight has been lifted off your shoulders. You will have more free time, less distraction and less confusion. You will likely feel more privacy and a sense of freedom, safer and more secure. You may also notice a shift in your energy field, as though something that was once piercing it is no longer there.</p><p style="text-align: justify;">If someone in the Circle is creating problems and not contributing ethically or isn&#8217;t competent, you may have to make the tough decision to remove them from your Circle. The Circle is for support, not additional distractions or disruptions from meeting your goals. Just as in life, with friends, sometimes we have to sever ties.Mantras and affirmations can be very powerful in deprogramming your mind from the infiltration of unneeded and unwanted information. Each morning upon waking, and at night before sleeping, say this mantra to yourself, or come up with one that works best for you.<br><br><em>&#8220;I will only allow information and frequencies into my mind and body that is for my best and highest good, that will serve my soul and keep me mentally and physically healthy.&#8221;</em></p><p style="text-align: justify;">Always remember, you are not alone in this. Form your support Circle, and get to work!</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=219311601&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=219311601"><span>Get 20% off for 1 year</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p>]]></content:encoded></item><item><title><![CDATA[Is Depression Now a Business In The Consumer ERA?]]></title><description><![CDATA[This thought-provoking article explores how modern capitalism has turned human isolation and sadness into a multi-billion-dollar business. It argues that consumerism and hyper individualism wear us down, only to sell us temporary fixes like retail therapy, luxury "self-care" products, or even AI companions rather than addressing the root causes of our distress.]]></description><link>https://www.revealedeye.com/p/is-depression-now-a-business-in-the-consumer-era</link><guid isPermaLink="false">https://www.revealedeye.com/p/is-depression-now-a-business-in-the-consumer-era</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Fri, 02 Oct 2026 18:18:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!dhLg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0aec535b-57c0-454b-9b04-1f7e6666099b_1419x1038.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Note: If you find my article in your spam folder, please mark it as 'not as spam'. Recently, some of my subscribers told me that my articles are no longer showing up in their inbox and are going straight to the spam folder instead. That's when I realized that Google Gmail has suppressed my publication; perhaps they don't like my writing. This is happening to many other Substack writers as well; the same thing is happening with some of my friends who are also Substack writers. 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20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Has depression now become a business of sorrow in this era of consumerism?</p><p>Perhaps my words might seem like mere emotional anger or an imaginary doubt, but looking toward the deep structural analysis of the late-capitalist market system makes the naked reality behind this clear.</p><p>We are passing through such a strange socio-economic reality where even people&#8217;s most primitive, secluded, and painful feelings have been transformed into flawless products. Consumerism first makes people lonely and exhausted through the rat race, uncertainty, and alienation, and subsequently builds a multi-billion-dollar international business industry precisely in the name of filling that void.</p><p>This matter is not merely concept-driven; clear proof of this is found in various psychological researches alongside the hard statistics of the market. According to researchers of communication and business studies, in modern consumer society, shopping is no longer just a medium for meeting physical needs&#8212;it has become a psychological tool to keep the mind well, gain social recognition, and seek mental joy or entertainment. Research shows that when people suffer from mild to moderate depression or melancholy, a strong tendency for hedonic consumption&#8212;purchasing pleasurable and consumerist products to make themselves feel a bit better&#8212;develops within them.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Capitalism has set various artificial traps capitalizing on this natural mental void of humans, which forces us subconsciously to spend money from our pockets. &#8220;My mood is not good, let&#8217;s go do a little shopping&#8221; or &#8220;My mood is not good, let&#8217;s go to some glossy restaurant outside and eat fancy food&#8221;&#8212;in today&#8217;s market, these artificial habits have been injected as antidotes to mental peace. But these are no real solutions, rather merely temporary dopamine hits. The more people pile products into shopping carts to cover up depression or go to expensive restaurants to enjoy the artificial vibe of cafe culture, the more capitalism&#8217;s cash register rings. However, the ultimate truth is that when the level of depression reaches a severe to deeper stage, the very desire to seek joy through this artificial shopping or consumption completely vanishes from people.</p><p>Similarly, a massive market for this is visible in the global economy as well. According to international statistics, the global mental health market has already crossed 100 billion dollars, making it one of the fastest-growing growth sectors for investors. On the other hand, the global market for antidepressant medications to reduce depression has grown year by year to reach over 23.5 billion dollars, and tech businesses like virtual therapy and meditation apps have surpassed 9 billion dollars. Research shows that compared to a satisfied person, a depressed and lonely person spends the most time on screens and makes more impulse purchases. As a result, an individual&#8217;s psychological loneliness is the core fuel of the algorithmic dopamine economy.</p><p>It is crucial to understand how depression transformed from a structural issue into a commercial product from a deep socio-philosophical perspective. Cultural theorist Mark Fisher described this in his famous book <em>Capitalist Realism</em> as the &#8220;Capitalist Realism&#8221; of mental health. Society&#8217;s hyper-competitive environment, economic uncertainty, and mechanical lifestyle constantly isolate and sadden people. But the market system masks this structural or political failure and shifts all blame onto the individual. People are made to believe that the problem does not lie in society&#8217;s toxic system, but is purely a chemical imbalance in their brain or a personal failure. Consequently, instead of raising demands for social change or collective resistance, people buy medicine, therapy packages, or paid courses as personal solutions.</p><p>Similarly, where the primary condition for mental well-being was pausing for a moment, returning to nature, or coming close to people, modern consumerism has branded the concept of self-care and turned it into a luxury product. An artificial social sense has been created that self-care or mental nourishment is incomplete unless one buys expensive scented candles, skincare items, or exclusive wellness packages.</p><p>The alienation of labor that Karl Marx spoke of during the era of the Industrial Revolution has today spread to every level of human existence. As a result of hyper-individualism, natural spaces like family, friends, or social gatherings have shrunk. The spaces of selfless human relationships, where once the burden of the mind could be unburdened free of cost or empathy could be found, have now been taken over by fee-based monetized services.</p><p>To escape this human isolation and depression, a strange new artificial trend of relationships with Artificial Intelligence (AI) has been created in today&#8217;s era. Instead of facing the flaws, complexities, or emotions of a real ordinary person, people are now searching for a &#8220;perfect companion&#8221; inside AI. Relationships are forming between wives and AI bots, and relationships between husbands and AI as well, where there is no argument, no demands, only fake empathy and flawless attention. But in trying to find that imaginary perfectionism or flawless behavior among real people, intense friction and distance are ultimately being created in marital and family relationships. The market is pushing us away from humans and making us slaves to artificial algorithms, and to cover up that sorrow, it is forcing us to buy yet another new artificial service or artificial relationship.</p><p>Of course, there is no opportunity to deny the importance of medical science or professional psychiatric therapy; in cases of severe clinical depression, science-based proper treatment saves lives. But the crisis arises when the normal grief, exhaustion, existential crisis, and social suffering of life are blanketly turned into a disease or depression, and brand stickers or barcodes are slapped onto them.</p><p>Depression is not a fashion, and the true meaning of life cannot be found in shopping cart purchases, restaurant fancy foods, or the fake love of algorithms. Intellectually recognizing this business of sorrow of capitalism is the first step toward awareness. True mental relief does not lie in shiny brand packaging, AI chatbots, or app subscriptions; it lies in genuine human bonding, awareness against social mechanization, and the inherent strength not to let one&#8217;s deep emotions and feelings be turned into market commodities.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=218541396&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=218541396"><span>Get 20% off for 1 year</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p>]]></content:encoded></item><item><title><![CDATA[THE DOPAMINE TRAP - That Sudden Urge to Check Your Phone? It’s Not an Accident.]]></title><description><![CDATA[Ever wonder why you suddenly reach for your phone in the middle of urgent work, or why simple things like reading a book are starting to feel boring? It&#8217;s not a lack of willpower&#8212;it&#8217;s pure science. Discover how modern algorithms and dopamine loops are quietly hijacking your focus, and how you can take back control of your mind.]]></description><link>https://www.revealedeye.com/p/the-dopamine-trap-that-sudden-urge-to-check-your-phone-its-not-an-accident</link><guid isPermaLink="false">https://www.revealedeye.com/p/the-dopamine-trap-that-sudden-urge-to-check-your-phone-its-not-an-accident</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Tue, 29 Sep 2026 20:52:56 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/daccf291-6347-4e38-9f4d-0d5d44f48ad6_1632x898.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Note: If you find my article in your spam folder, please mark it as 'not as spam'. Recently, some of my subscribers told me that my articles are no longer showing up in their inbox and are going straight to the spam folder instead. That's when I realized that Google Gmail has suppressed my publication; perhaps they don't like my writing. This is happening to many other Substack writers as well; the same thing is happening with some of my friends who are also Substack writers. So please, if it goes to your spam folder, mark it as 'not as spam'.<br><br>Imagine you are sitting at your study table or in front of your laptop working on something very urgent, when suddenly your mind tells you, &#8220;Hey, let&#8217;s go grab some tea&#8221; or &#8220;Let&#8217;s check if there are any messages on the phone.&#8221; You finish your tea or unlock your phone, but the thread of concentration is broken right there. Or consider this: whenever you feel down, an intense urge suddenly arises to open a shopping app and order something, or under the pretext of refreshing yourself during work breaks, you repeatedly open the fridge looking for food. These highly familiar, everyday behaviors of ours are by no means coincidences. Under the guise of these ordinary tasks, the brain isn&#8217;t actually running away from work; rather, it is disguisedly seeking a drop of quick dopamine gratification.</p><p>The greatest illusion of human nature is that we believe our decisions, emotions, feelings, and preferences are entirely the product of our own independent thoughts. From picking up the phone first thing in the morning to being drawn to a particular product before going to sleep at night, or being stirred by a specific political ideology, we assume everything is part of our personality. Yet, when we perform a subtle dissection of neuroscience and behavioral science, a chilling truth comes to light. The human brain is fundamentally a biochemical mechanism or a complex biological algorithm. Dark psychology and modern neuro-manipulation are actually profound scientific techniques for reverse-engineering certain biological features, evolutionary vulnerabilities, and neurochemical loops of the human brain. Behind this game of controlling the free will of millions of people with invisible strings lies a set of solid and proven rules of science.</p><p>Our subconscious mind is always in search of a specific chemical drive, which in scientific terms is called the dopaminergic pathway. In the mid-20th century, the famous psychologist B. F. Skinner uncovered a fascinating psychological truth through his operant conditioning research. He introduced the variable ratio reinforcement schedule, or the rule of uncertain rewards. The research showed that if an animal is given a reward at completely uncertain times instead of for every specific task, the level of addiction in its brain increases manifold. Modern neuroimaging studies or fMRI scans reveal that when a person faces extreme uncertainty instead of predictable outcomes, abnormal amounts of the neurotransmitter dopamine begin to be secreted in the ventral tegmental area and nucleus accumbens regions of the brain. Modern tech giants have very cleverly translated this biological trap into the digital world. Just like pulling the lever on a casino slot machine where a person does not know whether they will hit the jackpot or return empty-handed the next time, every single infinite scroll or notification pull with a finger on a social media feed acts as a digital casino spin for the brain. Whether the very next video after a scroll will make you laugh, surprise you, or annoy you&#8212;this intense uncertainty traps your brain in an endless dopamine loop, and you unwittingly lose track of time, surrendering your life behind a screen.</p><p>The prefrontal cortex, located at the front of our brain, is the primary control center for human conscience, reasoning, long-term decision-making, and emotional restraint. It is essentially what sets humans apart from animals and gives us a unique intellectual entity. However, the scientific truth is that the metabolic capacity and energy of the prefrontal cortex are extremely limited. In his research, psychologist George Miller showed that human working memory can process only a small amount of information at a time. The flood of short-form content, constant notifications, and information that we are currently drowning in is referred to in science as cognitive overload. When the brain is continuously stimulated day after day by thousands of flashes of color, rapidly changing scenes, and chaotic information, the metabolic energy or glucose of the prefrontal cortex gets depleted rapidly. This is known as decision fatigue or the brain getting fried. When the prefrontal cortex becomes exhausted and temporarily inactive, the reins of the human subconscious are handed over to the brain&#8217;s primitive and emotional parts&#8212;the amygdala and the limbic system. As a result, a person loses their own judgment and becomes intensely emotional, restless, irritable, and extremely vulnerable to any external psychological manipulation.</p><p>Capitalizing on this neuro-vulnerability of the brain, it is possible to implant untruths as absolute truths in the human mind, scientific proof of which was found in the 1977 illusory truth effect experiments introduced by researcher Hasher and his team. Our brain always wants to finish tasks quickly with minimal energy, a concept known as cognitive economy. When the brain repeatedly processes a specific piece of information or phrase, its perceptual fluency&#8212;the ease of processing that information&#8212;dramatically increases. The brain makes the mistake of accepting this effortless processing as the truth subconsciously, without verifying it with its own logic. fMRI studies have clearly shown that while evaluating a false statement that has been heard or seen repeatedly, the brain&#8217;s critical analysis centers remain somewhat dormant. From the well-thought-out propaganda of corporate branding to the creation of political cults, human perceptual fluency is weaponized everywhere to establish a completely fictional narrative as an absolute truth within the subconscious mind.</p><p>According to famous neuropsychologist Donald Hebb&#8217;s fundamental law, neurons that fire electrical signals together build permanent connections with each other. This capacity of the human brain to adapt is called neuroplasticity. Just as it helps humans learn new skills, under the grip of dark psychology, it ironically becomes a cause of human destruction. When we constantly face hyper-stimulation, artificial excitement, or artificial dopamine spikes like pornography, neuroplasticity completely alters the brain&#8217;s neural pathways. As a reaction to this abnormal firing of neurons, the brain reduces the number of dopamine D2 receptors to protect itself, a process known in science as down-regulation. The disastrous consequence of this is that the simple pleasures of normal life&#8212;such as reading a book, walking in nature, talking to a loved one, or focusing on a difficult task&#8212;start feeling completely bland and boring. People then begin to suffer from extreme mental emptiness, depression, and loneliness, and to fill that void, they repeatedly jump right back into the traps of artificial stimuli orchestrated by dark psychology.</p><p>The reality is that in the modern era, the battles of major powers are no longer fought for geographical borders or worldly resources; the most precious and rare commodity in the world today is your attention. A large part of whom you will love, whom you will hate, what you will buy from the market, or whether you will remain satisfied with your life or plunge into extreme despair is now being determined in the background by subtle neuro-algorithms and psychological manipulation. When you cannot sit alone in peace inside your own mind even for five minutes, when silence haunts you, you must understand that the sovereignty of your consciousness has been taken over by someone else. Dark psychology or neuro-hacking is not something imaginary; it is a clever misuse of specific biological processes of the human brain. To break free from the shackles of this psychological slavery, there is no alternative to becoming aware of one&#8217;s own neurochemical mechanism, dopamine loop, and subconscious psychology. Practicing deep thought, keeping the prefrontal cortex active, and taking the remote control of your attention back into your own hands is the only intellectual revolution required to preserve one&#8217;s integrity, personality, and fundamental existence in this era of technology-driven conspiracy.</p>]]></content:encoded></item><item><title><![CDATA[I Want to Stop CBDCs – What Can I Do?]]></title><description><![CDATA[If you're wondering what you can actually do to push back against Central Bank Digital Currencies (CBDCs), this piece is a must-read. It breaks down 11 practical steps&#8212;from using cash more often and supporting local community banks to demanding an audit of the Fed and protecting local food systems. Definitely worth checking out!]]></description><link>https://www.revealedeye.com/p/i-want-to-stop-cbdcs-what-can-i-do</link><guid isPermaLink="false">https://www.revealedeye.com/p/i-want-to-stop-cbdcs-what-can-i-do</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Sat, 26 Sep 2026 19:10:34 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/384e3b02-13cf-4660-a9bc-41b77c1da50c_1140x746.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The following report, originally <a href="https://home.solari.com/i-want-to-stop-cbdcs-what-can-i-do/">published on The Solari Report</a>, provides helpful tips to bring a halt to Central Bank Digital Currencies.</p><p>Many subscribers and readers of the Solari Report have asked how they can stop the implementation of central bank digital currencies (CBDCs) in the U.S. and other countries. It is important to recognize that there is a great deal that each one of us can do to take action. In a highly leveraged financial system such as we have, a single individual counts for a lot.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p style="text-align: justify;">Here are actions that each of us can take:</p><p style="text-align: justify;"><strong>(1) USE CASH</strong> whenever possible&#8212;and let everyone know why you are using cash. Walk out on establishments that refuse to accept cash. When using remote facilities where cash is not possible, use checks if you can. We understand from one subscriber that check companies are scrambling to fill the orders of all of the bank customers who have requested checks recently. Whether the indicator is banking statistics or anecdotal reports from our subscribers, cash use is clearly rising.</p><p style="text-align: justify;"><strong>(2) NURTURE ANALOG.</strong> We want a healthy balance of digital and analog transaction options. What we do not want is an all-digital system&#8212;whether it is CBDCs or all of the other digital mechanisms. Some digitization is both healthy and efficient, but an all-digital system&#8212;with regards to virtually anything&#8212;is vulnerable to central control and manipulation. Roll back your use of digital systems, avoid biometric technology as much as possible, and don&#8217;t use QR codes! Get invasive surveillance systems out of your home. Use hard-wired Internet connections, not Wi-Fi, and find other ways to Loosen Technology&#8217;s Grip on Your Mind.</p><p style="text-align: justify;"><strong>(3) SEEK INTEGRITY.</strong> Transact with people of integrity, even if to do so appears to cost more. In the end, fraudsters and others who contribute to unhealthy systems through their own greed or lust for power cause untold losses. All those little expenses related to transacting with integrity can end up being lifesavers if the alternative is you having assets in Madoff and Lehman Brothers.</p><p style="text-align: justify;"><strong>(4) BANK AT AN INTIMATE SCALE.</strong> Find a good, well-managed local bank or credit union for your banking business (see <a href="https://home.solari.com/how-to-find-a-local-bank/">How to Find a Good Local Bank</a>). Talk to your bankers to educate them about the dangers to you and the bank of a CBDC system. See our <a href="https://home.solari.com/template-letter-to-banker-re-effect-of-cbdc-on-my-financial-health/">template letter</a>, which you can share with your bank, modifying it to include your own individual circumstances and CBDC-related concerns.</p><p style="text-align: justify;"><strong>(5) FINANCE YOUR FRIENDS, NOT YOUR ENEMIES. </strong>Start reducing your number of online and digital financial transactions and evolve away whenever possible from relying on or investing in the fintech and credit card companies that are financing and promoting digital IDs, vaccine or health passports, and CBDCs. Financing your local farmer or farm distribution service may not look like a great money-maker, but it means you will have a better chance of not being cornered into eating insects and lab-grown meat.</p><p style="text-align: justify;"><strong>(6) SUPPORT STATE OFFICIALS WHO SUPPORT FINANCIAL FREEDOM. </strong>Ask your state legislators to start a sovereign state bank like the Bank of North Dakota to protect your right to free financial transactions. Make sure it is a sovereign bank that supports (and does not and cannot compete with) private community banks and credit unions, and helps to ensure they can provide free private financial transactions.</p><p style="text-align: justify;">While you are at it, ask them to start a state bullion depository. Then, in the worst-case scenario, you can use your gold and silver as a local currency (if your state has been smart enough to cancel sales tax on precious metals&#8212;if not, that&#8217;s another matter to bring up with state legislators).</p><ul><li><p><a href="https://home.solari.com/special-solari-report-a-sovereign-state-bank-and-bullion-depository-for-tennessee-with-senator-frank-niceley/">A Sovereign State Bank and Bullion Depository for Tennessee with Senator Frank Nicely</a></p></li><li><p><a href="https://home.solari.com/special-solari-report-free-in-tennessee-kicking-tyranny-to-the-curb/">Free in Tennessee: Kicking Tyranny to the Curb</a></p></li><li><p><a href="https://home.solari.com/coming-thursday-state-and-local-officials-you-are-stronger-than-you-think-you-are-with-pete-kennedy/">State and Local Officials: You Are Stronger Than You Think You Are with Pete Kennedy</a></p></li></ul><p><strong>7) DEMAND THE NEW YORK FED BE HELD ACCOUNTABLE</strong>. Write and call your congressional representatives:</p><ul><li><p><a href="https://www.house.gov/representatives">House of Representatives</a></p></li><li><p><a href="https://www.senate.gov/senators/">List of Senators</a></p></li></ul><p style="text-align: justify;">Tell each representative that you are a constituent and you want them to take the following actions, whether through legislation, denial of funding, or other available leverage they can apply:</p><p style="text-align: justify;">&#8212;Mandate an audit of the New York Fed (which is the U.S. government&#8217;s depository and acts as agent for the U.S. government in its financial affairs).</p><p style="text-align: justify;">&#8212;Insist that the government agencies that have failed to produce audits required by law, such as the Department of Defense (DOD) and the Department of Housing and Urban Development (HUD), and the U.S. Treasury produce annual clean audited financial statements.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;a97d4436-f8b2-4497-bdb3-244e7f603246&quot;,&quot;caption&quot;:&quot;The Rothschilds have been in control of the world for a very long time, their tentacles reaching into many aspects of our daily lives, as is documented in the following timeline.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The History of the &#8216;House of Rothschild&#8217; &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2026-03-04T20:16:26.502Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7e959ae5-f4ad-436f-bcde-0ce6d703bd56_1200x630.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/the-history-of-the-house-of-rothschild&quot;,&quot;section_name&quot;:&quot;Exposed&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:189893145,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:212,&quot;comment_count&quot;:4,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p style="text-align: justify;">&#8212;Trace where the $21 trillion in funds missing from the U.S. government accounts have ended up as part of the audits of the New York Fed, the Treasury, DOD, and HUD.</p><p style="text-align: justify;">&#8212;Provide for a return of the missing money to the U.S. Treasury.</p><p style="text-align: justify;">Clearly communicate that congressional representatives are not to pass any legislation or grant the Fed (most notably the New York Fed) any more powers or funding until the Fed is audited, transparent and held accountable, and makes restitution for all illegal transactions in U.S. government accounts held by it or its member banks. Congress should not accept any argument that the executive branch has the authority to proceed with the institution of CBDCs without congressional approval.</p><p style="text-align: justify;">Note that $21 trillion amounts to $65,000 per person in the U.S. Also note that amounts missing subsequent to fiscal 2015 are not yet known.</p><p>[For those who would like to learn about the organization of the US central banking system, see <a href="https://constitution.solari.com/the-history-and-organization-of-the-federal-reserve-the-what-and-why-of-the-united-states-most-powerful-banking-organization/">The History and Organization of the Federal Reserve] </a>To learn more about the $21 trillion missing from US government accounts and what it means to investors, see Solari&#8217;s <a href="https://missingmoney.solari.com/">Missing Money</a> and our <a href="http://hud.missingmoney.solari.com/">Missing Money Wrap Up</a>.]</p><p><strong>(8) SAY NO TO TAXATION WITHOUT REPRESENTATION.</strong> Regarding taxation, the<br>CBDC is a way to implement taxation without representation. Ask all of your federal and state representatives and everyone you know before you pay your taxes on April 15th, why we should pay our taxes when (a) $21 trillion, or $65,000 per person in the U.S., is missing from government coffers and (b) the U.S. government has gone along with a system in which the government books are cooked via Federal Accounting Standards Advisory Board Statement 56.</p><ul><li><p><a href="https://home.solari.com/fasab-56-my-comment-in-january-2019/">Comment on FASAB 56 in January 2019</a></p></li><li><p><a href="https://ourmoney.solari.com/taxation/">U.S. Taxation: With or Without Representation?</a></p></li></ul><p><strong>(9) WARN YOUR FAMILY AND FRIENDS.</strong> People need to know what the central bankers are planning so they, too, can take action now. Send these four videos to your friends and family who want to be free.</p><ul><li><p><a href="https://youtu.be/2I9HR7BTmn0?t=1096">IMF Deputy Managing Director Bo Li: &#8220;Central Bank Digital Currencies for Financial Inclusion: Risks and Rewards&#8221;</a></p></li><li><p><a href="https://tube.solari.com/wp-content/uploads/2021/06/Cross-Border-Payment-A-Vision-for-the-Future.mp4">BIS General Manager August&#237;n Carstens on CBDC: IMF Panel, &#8220;Cross-Border Payment: A Vision for the Future&#8221;</a></p></li><li><p><a href="https://tube.solari.com/wp-content/uploads/2022/05/Richard-Werner-Excerpt-CBDC.mp4">Prof. Richard Werner: Excerpt on CBDCs from Northern Light Convention</a></p></li><li><p><a href="https://tube.solari.com/wp-content/uploads/2022/12/CBDC-Neel-Kashkari-President-of-the-Minn-Fed-Res-I-Can-See-Why-China-Was-Doing-It.mp4">Minneapolis Federal Reserve President Neel Kashkari on CBDC: &#8220;I Can See Why China Was Doing It&#8221;</a></p></li></ul><p><strong>(10) DON&#8217;T LET PROPAGANDA CONVINCE YOU CBDCs ARE OK</strong>. Educate yourself about the <a href="https://home.solari.com/mind-control-tactics-used-on-young-people-and-children/">propaganda tactics</a> used to sell you on things that are not in your best interest.</p><p><strong>(11) CELEBRATE THE OPPORTUNITY. </strong>Decentralizing financial power can significantly improve our economy. It is a serious opportunity if we can grab it. Join with interested neighbors and explore practical opportunities&#8212;particularly around local fresh food. If we grow our own food supply, it will make it much harder for the bankers to control the transaction system.</p><p>Central banks are pushing for central control&#8212;they believe if they do not do so, they will lose control. Given that they do not provide essential functions and their exercise of control is exceptionally damaging and expensive, that could be a very good thing for both our freedom and our pocketbooks.</p><p>The opportunity depends on our leadership. So start leading where you can and as you can. You never know what can happen until you try! Have more great suggestions? Subscribers can post in the comments below.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=217572051&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=217572051"><span>Get 20% off for 1 year</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p>]]></content:encoded></item><item><title><![CDATA[BlackRock: The Most Evil Company?]]></title><description><![CDATA[Who really controls the global economy? A deep dive into how BlackRock, Vanguard, and Wall Street&#8217;s "Big Three" silently run world markets.]]></description><link>https://www.revealedeye.com/p/blackrock-the-most-evil-company</link><guid isPermaLink="false">https://www.revealedeye.com/p/blackrock-the-most-evil-company</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Mon, 14 Sep 2026 18:44:18 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/898c723c-543d-4c94-b79a-9a866a2cc2d8_1280x720.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Imagine a world where your every major and minor life decision is being made by someone else, yet you believe you are completely free. Today, we will talk about an invisible force that commands far more financial control than the power or political might of any nation.</p><p>Recently, I was watching a deeply insightful and informative analysis on the Think School channel. The video detailed a firm named BlackRock. I carefully analyzed the mechanism behind how BlackRock built an unimaginable empire of fifteen trillion dollars. As a market analyst, I always try to look at the underlying structure of a business. One question kept revolving in my mind: how did a company that has never manufactured a single basic mobile phone or small microchip in its life come to control almost everything on Earth? This entire affair did not strike me as just a simple business case study; rather, it was a chilling yet flawless reflection of modern capitalism. Therefore, I decided to present this entire mechanism to you through my own lens and a first-rate corporate analysis. I am confident that this discussion will completely transform your perspective and take your understanding of the global market to a whole new level.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>First, we need to understand just how massive a figure fifteen trillion dollars really is. If we combine the Gross Domestic Product (GDP) of three huge economies like India, Japan, and France, it still won't equal this number. Naturally, we tend to think that they are the actual owners of tech giants like Apple or Microsoft. However, the internal reality of the corporate world is entirely different. Steve Jobs owned less than one percent of Apple's shares, whereas this institution named BlackRock controls nearly eight percent of Apple's stock. Bill Gates holds merely 1.34 percent of Microsoft's shares, but BlackRock holds over eight percent ownership in Microsoft. Jensen Huang, who built Nvidia piece by piece with his own hands, holds only a 3.7 percent stake, while BlackRock's share there also sits above eight percent. These statistics point out plain as day that these invisible players on Wall Street hold far more power than the innovators of Silicon Valley. They don't run factories themselves; they don't bring any physical products to market. Yet, they are the largest shareholders in almost every profitable business on Earth. This didn't happen by magic. Behind it lies a flawless and, in some ways, extremely ruthless financial strategy that began several decades ago.</p><p>Many may wonder how a company with just an eight or ten percent stake can control a tech giant like Apple or Microsoft. Simple mathematical logic suggests that controlling a company requires at least fifty-one percent of the shares. But corporate finance operates on an entirely different math. The remaining ninety or ninety-two percent of shares are scattered across millions of retail investors around the world. These ordinary investors never come together to vote at board meetings; they lack a collective voice.</p><p>However, the eight percent held by BlackRock is an extraordinarily well-organized and unified voting block. Whenever a major decision needs to be made, this eight percent vote plays the decisive role. They place their preferred candidates on the company&#8217;s Board of Directors. Through this, they quietly control the company&#8217;s future strategy, product line, and even sensitive decisions like employee layoffs from behind the curtain. In other words, how the iPhone in your pocket functions or how Microsoft deploys its new AI technology is not being decided by Silicon Valley engineers, but by these suit-and-tie financial executives on Wall Street.</p><p>The mastermind behind this massive empire is a man named Larry Fink. Back in the 1980s, Wall Street called him the King of Money. Larry built a mechanism that could literally be described as a machine for printing money out of thin air.</p><p>At that time, the banking sector faced a major structural problem. When banks issued home loans to everyday people, they had to wait up to thirty years to collect that money back with interest. This long waiting period was anything but healthy for a bank&#8217;s cash flow.</p><p>Larry Fink came up with a groundbreaking yet extraordinarily complex solution to this problem. He created a financial instrument called the Collateralized Mortgage Obligation. To regular people, the term might sound convoluted, but the mathematical logic behind it is utterly fascinating.</p><p>Suppose a particular bank holds a total of 100 million dollars in 30-year home loans, earning an annual interest rate of nine percent. Larry and his highly skilled financial team divided this entire 100-million-dollar loan portfolio into 100 smaller units, pricing each unit at one million dollars. Now, retail investors could buy these units from the market as bonds.</p><p>Whenever homeowners paid their monthly mortgage installments to the bank, a portion of that money flowed directly into the accounts of these bondholders. This meant banks no longer had to wait thirty years to recover their principal; they received their capital back immediately from investors, while bondholders earned a steady, guaranteed rate of interest right from home.</p><p>At first glance, this might seem like a perfect win-win situation where both the bank and the investors profit. However, the real game on Wall Street is never quite that simple.</p><p>Larry Fink divided these loans into three separate portions&#8212;or tranches&#8212;based on risk. He categorized these bonds into A, B, and C.</p><p>Bond A had a total size of 50 million dollars, but it offered the lowest interest rate: just six percent. Bond B was sized at 30 million dollars with an interest rate set at seven percent. Finally, Bond C had a size of 20 million dollars and offered the highest yield at eight percent.</p><p>Now, you might wonder why there was such a difference in these interest rates. The sole reason was managing the degree of risk. Whenever homeowners began repaying their loans, that money went straight into the pockets of Bond A holders first. Consequently, their investment was the safest, which is why their interest rate was lower than the market average. Once Bond A was fully paid off, any surplus funds flowed to the investors in Bond B, and lastly, if anything remained, it went to Bond C.</p><p>In other words, if a homeowner defaulted on their mortgage for any reason, the investors in Bond C would be the very first to lose their capital. Because their risk was the highest, their interest rate was kept the highest as well.</p><p>Taking a closer look at this mathematical calculation reveals the true face of Wall Street&#8217;s exploitation. On this 100-million-dollar loan, homeowners were paying the bank a total of nine million dollars in interest. Yet, the total interest distributed proportionally to the investors of Bond A, Bond B, and Bond C amounted to just 6.7 million dollars.</p><p>The most critical question here is: where did that massive 2.3 million dollars in the middle go?</p><p>That 2.3 million dollars was pure profit for Larry Fink. Without manufacturing any product, without performing any physical labor or offering direct customer service, and simply by shifting mathematical calculations around, they were literally printing millions of dollars out of thin air. This mechanism completely transformed the Wall Street banking system, turning Larry Fink into an overnight legend.</p><p>However, this overconfidence and financial sleight of hand eventually became the single greatest threat to Larry&#8217;s career. Everyday investors assumed that the only risk in this system was if people failed to repay their loans or defaulted. But the catastrophe that hit Larry&#8217;s model was the exact opposite: people were paying off their loans well ahead of schedule, something no one had anticipated.</p><p>Suppose someone took out a large loan for thirty years at a nine percent interest rate. But a year later, another bank offered them a new loan at just seven percent. Naturally, that individual borrowed money from the new bank at the lower rate to pay off the old bank&#8217;s loan in full all at once. As a result, while the bondholders did get their principal back, the long-term interest income they had counted on when investing millions vanished in an instant.</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=215705878&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=215705878"><span>Get 20% off for 1 year</span></a></p><p>This unexpected and uncalculated turn of events dealt a massive blow to Larry&#8217;s financial model. Investors lost out on billions of dollars in potential profits, severely damaging Larry&#8217;s early reputation. He was virtually pushed out of Wall Street. Yet, this devastating failure couldn&#8217;t keep him down forever. Instead, it was this very bitter experience that allowed him to correct his mistakes and gather the firepower to build an even stronger, vaster, and more aggressive institution&#8212;the name of which we all know today: <strong>BlackRock</strong>.</p><p>BlackRock does not rule the current global economy alone. Working shoulder to shoulder alongside it are two other giant institutions: Vanguard and State Street. In the corporate world, these three asset management firms are collectively known as <strong>&#8220;The Big Three.&#8221;</strong></p><p>Together, these three titans have established a monopoly in the corporate realm that poses a genuine threat to the independence of sovereign governments worldwide. They do not merely own tech companies or Silicon Valley giants; they also indirectly control massive sectors of energy, healthcare, defense, and even mainstream media.</p><p>The nature of this control is extraordinarily shrewd. They are simultaneously the largest shareholders in companies that mine coal, the owners of the power plants that burn that coal to generate electricity, and the major stake-holders in tech conglomerates like Amazon and Microsoft that consume that electricity to run massive data centers. This means they hold an unbreakable, rock-solid grip at every single link of the global economic supply chain.</p><p>Let me present a real and alarming example of how this unbelievable power can be exploited. Between 2020 and 2021, under the pretext of curbing global warming, these three institutions joined several similar climate initiatives, most notably the <em>Net Zero Asset Managers</em> initiative and <em>Climate Action 100+</em>. Publicly, their stated goal was to protect the environment and reduce carbon emissions. However, the corporate reality behind the scenes was entirely different.</p><p>According to a recent legal complaint in the United States, these companies used their combined shareholding power to exert immense pressure on energy corporations to slash coal production by at least fifty percent by 2030. Since they held seats on company boards, management lacked the authority to defy their decisions.</p><p>We all saw the consequences that followed. Coal supply in the market rapidly plummeted by nineteen percent. True to basic economic principles, as supply shrank, the price of coal surged by twenty-five percent. Higher coal prices naturally drove up the cost of electricity generation, forcing everyday people to pay significantly higher utility bills at the end of the day.</p><p>Throughout this entire process, hard-working ordinary citizens were left paying the price out of pocket, while the massive corporations that intentionally constricted supply to inflate prices reaped enormous profits.</p><p>It is for this exact reason that the Attorney General of Texas filed a formal lawsuit against them. The complaint alleges that, under the guise of environmental protection, they deliberately restricted supply to line their own pockets with everyday people&#8217;s money. While litigation remains ongoing, Vanguard has already attempted to settle the matter by paying a fine of nearly thirty million dollars.</p><p>This realization sparked deep reflection for me and served as a true eye-opener from an analyst&#8217;s perspective. Think about it with a calm mind: if this caliber of power becomes concentrated in the hands of just a few companies worldwide, they can manipulate the entire global economy at will.</p><p>If they apply this exact same strategy to the pharmaceutical industry, they will never allow the prices of life-saving medicines to drop. Instead, they will engineer conditions that keep people perpetually unwell in one way or another, ensuring a continuous stream of profits in perpetuity.</p><p>The very same scenario could unfold in the education sector. They could pressure banks to push more and more student loans while coercing university boards of directors to hike tuition fees several times over. Right now in the United States, healthcare and higher education have drifted almost completely out of reach for everyday people, and the monopolistic control of these invisible corporate behemoths plays a massive role in driving that reality.</p><p>Analyzing this entire discussion with nuance brought me face to face with a deeply dark and ruthless truth of modern capitalism. If we closely examine the relationship between economic growth and true human progress, we uncover a chilling paradox. In a modern, corporate-driven capitalist economy, a completely healthy cyclist is a total disaster&#8212;a curse&#8212;for the economy. On the other hand, a sick, debt-ridden individual is an absolute blessing. While this statement may sound utterly bizarre and inhumane at first, the economic logic behind it is entirely solid and undeniable.</p><p>A person who regularly rides a bicycle has no need for an expensive car. They don&#8217;t need to visit service centers for vehicle repairs. Because they engage in regular physical activity, they remain far healthier and more fit. The direct consequence of this is that they don&#8217;t require expensive medications, doctor visits, major surgeries, or costly diagnostic tests. They don&#8217;t buy fossil fuels or gasoline for themselves, and above all, they don&#8217;t take out high-interest loans from banks or financial institutions to fund luxury expenses. In short, they serve zero purpose for this massive corporate machinery. They are self-sufficient, free, and completely outside the reach of corporate control.</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=215705878&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=215705878"><span>Get 20% off for 1 year</span></a></p><p>On the other hand, consider a person who is physically ill. They visit doctors regularly. They buy expensive medications just to stay alive. They require health insurance, which forces them to pay hefty monthly premiums. When they need a major surgery, they spend hundreds of thousands of dollars. If they lack adequate cash on hand, they take out medical loans from banks and spend a massive portion of their lives servicing the compounding interest on that debt.</p><p>When they use a car or an ambulance to travel to the hospital, they burn fuel. Simply put, a sick individual pumps money into every level of the system. They enrich pharmaceutical companies, boost profits for private hospitals, keep insurance companies afloat, and hand banks massive opportunities to run lucrative lending businesses.</p><p>Therefore, strictly from the perspective of GDP or national economic growth, a sick and debt-ridden individual is far, far more valuable than a healthy and independent one.</p><p>This is where my biggest question arises as an analyst: who are we actually building this economy for, and whom are we working day and night to appease?</p><p>Do we truly want a society where the economy continually swells, corporate balance sheets remain in the green, yet every single ordinary person ends up physically, mentally, and financially broken? Or do we want a balanced, measured economy where people remain healthy, free, and genuinely happy?</p><p>As a society, we must draw this line with absolute clarity. Unless we distinguish between conscious capitalism and predatory capitalism, we will never realize when we have walked right up to the edge of destruction. When an economy grows solely by the numbers on a balance sheet while turning the everyday lives of ordinary people into a living hell, that progress is not progress at all&#8212;it is a form of corporate slavery.</p><p>In one part of the video, several platforms were being discussed that allow retail investors to invest in global markets. Today, many of us buy fractional shares of top global companies with extreme ease through various apps. We think that we, too, are sharing in dividends right alongside Bill Gates or Mark Zuckerberg.</p><p>However, I view this a bit differently. When we invest our hard-earned money into this massive global market, we are actually supplying fresh fuel to this fifteen-trillion-dollar machine without even realizing it. We believe we are participating in a wealth-creation process, but in reality, we are joining a game where every single rule has been drafted by institutions like BlackRock or Vanguard to suit their own advantage.</p><p>Our invested capital hands them liquidity, which they then deploy to build even larger monopolies. I am by no means suggesting that investing is inherently bad or harmful. What I am trying to convey is that blindly drifting along with the tide without understanding how the system truly operates is sheer foolishness.</p><p>To me, this entire affair feels deeply alarming and concerning. Every day, I look at company growth charts, analyze their market shares, and study their future strategies. Yet, whenever I look beyond those upward-trending graphs to the ordinary people behind them, I feel a strange sense of emptiness.</p><p>Without even realizing it, we have become trapped inside an invisible ecosystem where our illness, our ignorance, and our debt serve as the primary fuel for the immense wealth of a select few.</p><p>Companies like BlackRock or Vanguard are not extraterrestrial beings. They are flawless systems built by exceptionally smart and shrewd human beings. They know precisely how to leverage human psychology, legal loopholes, and market gaps to expand their empires. They also know exactly how to keep everyday people under the illusion of choice, even when every single path ultimately leads right back to the very same corporate monopoly.</p><div><hr></div><p>I strongly believe that we should never accept any system blindly. Whenever you use a new financial service, or whenever you witness the dominance of a massive corporate monopoly, you should ask yourself: what is the true motive behind this? Are they genuinely working to make your life easier, or are they luring you into a subtle trap from which escape is nearly impossible? As a conscious citizen and an intelligent investor, you must understand these invisible mechanisms of the market.</p><p>I have a single primary reason for sharing this lengthy and deep analysis with you. I want you to live not merely as an ordinary consumer, but to clearly grasp the real intent behind every corporate move. Every financial decision in your life should remain entirely in your own hands&#8212;not dictated by the invisible hand of some &#8220;Big Three.&#8221; I realize that taking in all of this for the first time might be a lot to digest, as this reality starkly contradicts the economic education we were taught growing up. But just as closing your eyes does not stop a storm, ignoring the market system does not shield you from its impact.</p><p>I would love to hear your thoughts on this entire ecosystem and corporate monopoly. Do you believe the economy around us is also gradually moving toward a monopoly where we will be left with no financial freedom? Share your thoughts and analyses with me.</p><p>Let us all strive to become sharp analysts of information rather than remaining blind consumers of it. In this complex modern world, awareness and accurate knowledge are our single most powerful tools against these massive, invisible corporate behemoths. So, sharpen your financial intelligence, and always learn to question.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=215705878&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=215705878"><span>Get 20% off for 1 year</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p>]]></content:encoded></item><item><title><![CDATA[STOP WASTING YOUR LIFE - Why a Simple Trip to the Supermarket Explains Your Life Crisis]]></title><description><![CDATA[We face the same crippling "choice paralysis" in our careers and daily habits as we do when staring at a wall of fifty different shampoos. Explore why modern life feels so exhausting and how to cut through the noise to find your true direction.]]></description><link>https://www.revealedeye.com/p/stop-wasting-your-life-why-a-simple-trip-to-the-supermarket-explains-your-life-crisis</link><guid isPermaLink="false">https://www.revealedeye.com/p/stop-wasting-your-life-why-a-simple-trip-to-the-supermarket-explains-your-life-crisis</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Tue, 08 Sep 2026 22:35:15 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/39d2027b-fcd7-4756-a4da-410672b39a22_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Have you ever gone to a supermarket or a large store and encountered a strange experience? Suppose you just went in to buy a basic soap, shampoo, or packet of coffee. But once you get there, you find nearly fifty different brands of the exact same item on display!</p><p>Each one has its own flashy advertising, colorful packaging, and various attractive offers. That is when you might notice your head start to spin; you completely freeze up while trying to make a decision, and you feel immense mental exhaustion from just a few minutes of simple shopping.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Isn&#8217;t this exact same thing happening in our entire lives every single day? Just close your eyes for a moment and think about it calmly.</p><p>From the moment we wake up every morning, we are constantly drowning in a maze of thousands of confusing choices&#8212;what to do, which career path to pursue, which skills to learn, who to befriend, and which social media trend to chase.</p><p>World-renowned author and researcher Robert Greene has explained this severe disorientation in our lives from an extraordinary psychological perspective. He points out that the lives of other wild animals on Earth are actually quite simple and hassle-free.</p><p>A tiger, bird, or deer does not wake up every morning suffering from any philosophical dilemma. Nature has wired them with perfect instincts or primal drives deeply embedded in their genes or DNA; they are born knowing exactly when to look for food, when to sleep, and when to raise their young.</p><p>They do not have to make any extra decisions.</p><p>But as humans, we must navigate every single day relying on our own logic, power of thought, and free will. This limitless freedom of ours often becomes the cause of the greatest mental burden, indecision, and paralysis in our lives.</p><p>In today&#8217;s digital age, the society around us and the internet serve as an endless factory of distraction. You log into Facebook, and with one click, you see someone making a fortune through dropshipping; with another click, you see someone landing a highly paid job by learning AI; and then on YouTube, you see someone achieving success through travel vlogging.</p><p>Our subconscious mind then becomes completely disoriented.</p><p>According to Robert Greene, this instant thrill and aimless clicking on social media is like excess sugar. Just as excessive sweets slowly poison our teeth and bloodstream, aimless social media scrolling silently rots away our capacity for deep focus, mental concentration, and cognitive power.</p><p>The only psychological way to permanently escape this self-destructive mental decay and disorientation is to build a powerful &#8220;Inner Radar&#8221; or anchor within your own mind.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;121ed4bf-b370-44f7-9ccf-659fa6ede576&quot;,&quot;caption&quot;:&quot;Let&#8217;s first wake up and smell the reality&#8230;that the deck is stacked, everything is rigged, and they are out to get you.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;How to Beat The System!&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2024-10-04T17:21:24.446Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8ef3430d-38f8-47ee-833f-3fff1dca5ad2_940x788.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/how-to-beat-the-system&quot;,&quot;section_name&quot;:&quot;Resist&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:149806283,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:114,&quot;comment_count&quot;:2,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;6f1bead5-04a2-4543-8e9d-d42404a7ff59&quot;,&quot;caption&quot;:&quot;Most people don&#8217;t realize that chemotherapy didn&#8217;t originate in medicine&#8230;It came from chemical weapons. In World War I, mustard gas was deployed as a deadly weapon, causing blistering skin, blindness, and destruction of mucous membranes. But its most striking effect came later &#8212; exposure to it severely suppressed bone marrow and white blood cells.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;&#119827;&#119841;&#119838; &#119815;&#119842;&#119837;&#119837;&#119838;&#119847; &#119815;&#119842;&#119852;&#119853;&#119848;&#119851;&#119858; &#119848;&#119839; &#119810;&#119841;&#119838;&#119846;&#119848;&#119853;&#119841;&#119838;&#119851;&#119834;&#119849;&#119858; &#8212; &#119808;&#119847;&#119837; &#119830;&#119841;&#119858; &#119821;&#119834;&#119853;&#119854;&#119851;&#119834;&#119845; &#119810;&#119834;&#119847;&#119836;&#119838;&#119851; &#119815;&#119838;&#119834;&#119845;&#119842;&#119847;&#119840; &#119830;&#119834;&#119852; &#119826;&#119841;&#119854;&#119853; &#119811;&#119848;&#119856;&#119847;&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-09-16T18:17:34.117Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ee243a13-e863-4f31-b863-4a6825ffd948_420x300.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/the-hidden-history-of-chemotherapy&quot;,&quot;section_name&quot;:&quot;Health&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:173779070,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:84,&quot;comment_count&quot;:0,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>In the first chapter of his world-famous book <em>Mastery</em>, Robert Greene calls this your &#8220;Life&#8217;s Task&#8221; or true purpose in life.</p><p>This means knowing yourself profoundly&#8212;understanding what work you have a genuine, deep-seated attraction to in your very blood; what subject or task makes you lose all sense of hunger, thirst, and time when you immerse yourself in it; what unique skill you want to cultivate step by step; and what lasting contribution you wish to leave behind in society before you depart from this world.</p><p>When this core mission or radar of your life becomes clearly active within your mind, your entire mental landscape shifts into an incredible state of order. Then, if a friend invites you to go hang out aimlessly somewhere, or if you come across a flashy get-rich-quick scheme, your inner radar will instantly flash a sharp warning: No! This activity does not align with my ultimate life goal, therefore it is simply a harmful trap for me.</p><p>Robert Greene reminds us that human life is incredibly short. In the blink of an eye, the youth of one&#8217;s twenties slips away, and a person reaches their sixties or seventies. In their youth, people subconsciously believe they have infinite time on their hands, but in reality, the fierce current of time melts away like ice.</p><p>Looking at real life, you will see that 99 percent of people in offices or businesses spend their entire lives merely reacting to others. Confused by the formulas imposed by society and family, they end up as pawns on someone else&#8217;s chessboard. But successful strategists like Robert Greene possess a sense of &#8220;Supreme Priority.&#8221; They know exactly where their true destination lies, which is why they ruthlessly and instantly cut out all the cheap drama and unnecessary controversies along the way.</p><p>In the game of power, strategy, and practical leadership, no opponent can ever easily distract or trap a person whose inner radar is crystal clear.</p><p>It is very easy to live a distracted life, drifting along with the blind tide of the crowd. However, true human dignity, self-mastery, and power lie in recognizing one&#8217;s primal inner calling and moving forward with unwavering focus.</p><p>Starting today, shut out the unnecessary external noise and activate that inner radar&#8212;because there can be no greater self-deception and ultimate defeat than an aimless life.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=214802133&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=214802133"><span>Get 20% off for 1 year</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p>]]></content:encoded></item><item><title><![CDATA[Homemaking Essentials From Scratch]]></title><description><![CDATA[Bringing things back to the basics doesn't have to be overwhelming. I put together a simple guide sharing some of my favorite homemade kitchen and cleaning swaps to help you take a little more control over your home, save some money, and skip the big-box store aisles.]]></description><link>https://www.revealedeye.com/p/homemaking-essentials-from-scratch</link><guid isPermaLink="false">https://www.revealedeye.com/p/homemaking-essentials-from-scratch</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Fri, 04 Sep 2026 22:34:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hJOV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I created this guide as a basic intro to adding homemade swaps into your daily homemaking. I find this important for a few reasons: being a homemaker means managing the home which includes spending. Making things at home allows for more financial freedom. It also allows you to decide what comes inside your home; you don&#8217;t have to depend on big box stores and companies. It also helps embrace what homemaking is about: being the lifeline of your home. You get to be in charge of the smaller things which blossom into having a bigger impact. </p><p>I hope you enjoy the contents of this guide!</p><h3>Clean Kitchen Swaps</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hJOV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hJOV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hJOV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hJOV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hJOV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hJOV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg" width="1456" height="707" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:707,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2704408,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!hJOV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hJOV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hJOV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hJOV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8fec22f-7e82-4492-ba87-b21f20d50ab9_2966x1440.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This is one of the first steps I took because, honestly, most of the home life flows from the kitchen. These are some of my favorite swaps:</p><p>Wooden or stainless steel utensils <br>Cast iron or stainless steel pots/pans <br>Glass or ceramic storage bowls <br>Ceramic bowls and plates <br>Stainless steel plates for toddlers <br>Mason jars for drinking <br>Castille hand soap </p><p>Pretty much my rule of thumb is glass, ceramic, or stainless steel!</p><h3>Easy Roast Chicken</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gfRe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gfRe!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png 424w, https://substackcdn.com/image/fetch/$s_!gfRe!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png 848w, https://substackcdn.com/image/fetch/$s_!gfRe!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png 1272w, https://substackcdn.com/image/fetch/$s_!gfRe!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gfRe!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png" width="1080" height="710" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:710,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1601765,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gfRe!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png 424w, https://substackcdn.com/image/fetch/$s_!gfRe!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png 848w, https://substackcdn.com/image/fetch/$s_!gfRe!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png 1272w, https://substackcdn.com/image/fetch/$s_!gfRe!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c6b199a-9c79-470e-acca-7c9a397e39aa_1080x710.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I wanted to include this recipe because buying a whole chicken is effective in a couple ways. First it provides a few dinners because you can either shred the chicken or eat the parts (breast, legs, thighs), and you can use the bones for broth/stock! </p><p>Preheat oven to 350 <br>Drizzle with olive oil and salt <br>Place in oven and cook for 1 hr 30 mins</p><h3>Chicken Bone Broth</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!fzIk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!fzIk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg 424w, https://substackcdn.com/image/fetch/$s_!fzIk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg 848w, https://substackcdn.com/image/fetch/$s_!fzIk!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!fzIk!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!fzIk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg" width="1456" height="700" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:700,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2835166,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!fzIk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg 424w, https://substackcdn.com/image/fetch/$s_!fzIk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg 848w, https://substackcdn.com/image/fetch/$s_!fzIk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!fzIk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdfb0432-3310-4897-983b-328a63742b02_2976x1430.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I make broth with the remains of my whole chicken. There are a couple ways you can make it, and it really comes down to what works best for you! You can also add many different things to your broth depending on what you have on hand in your kitchen. It doesn&#8217;t have to get too fancy.</p><p>Add carcass from whole cooked chicken Fill up with 6-8 cups of water per chicken Add leftover veggie scraps, salt, pepper, turmeric, apple cider vinegar </p><p>Cook in crock pot on low overnight</p><h3>Tortillas</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!cnFr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!cnFr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png 424w, https://substackcdn.com/image/fetch/$s_!cnFr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png 848w, https://substackcdn.com/image/fetch/$s_!cnFr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png 1272w, https://substackcdn.com/image/fetch/$s_!cnFr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!cnFr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png" width="1080" height="715" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:715,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1138159,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!cnFr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png 424w, https://substackcdn.com/image/fetch/$s_!cnFr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png 848w, https://substackcdn.com/image/fetch/$s_!cnFr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png 1272w, https://substackcdn.com/image/fetch/$s_!cnFr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b5a91e5-46f3-4132-bd7f-6af6a0c10278_1080x715.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>2 cups flour <br>&#190; cup water <br>3 tbsp oil <br>1 tsp salt <br>(if you want to include sourdough, I use a little less flour and add about &#8531; cup starter)</p><p>Mix all ingredients and knead the dough. Cut into 8 pieces. Roll out with a rolling pin very thin. Place on cast iron over medium heat with oil or butter</p><h3>Sourdough Pancakes</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CfPH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CfPH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png 424w, https://substackcdn.com/image/fetch/$s_!CfPH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png 848w, https://substackcdn.com/image/fetch/$s_!CfPH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png 1272w, https://substackcdn.com/image/fetch/$s_!CfPH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!CfPH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png" width="1080" height="714" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:714,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1172837,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CfPH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png 424w, https://substackcdn.com/image/fetch/$s_!CfPH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png 848w, https://substackcdn.com/image/fetch/$s_!CfPH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png 1272w, https://substackcdn.com/image/fetch/$s_!CfPH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff93f7848-8661-4458-95e7-ef80acaaf415_1080x714.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>1 &#190; cups flour <br>1 &#189; tsp baking powder <br>1 &#189; tsp baking soda <br>4 tbsp sugar(YOUR CHOICE) (or maple syrup)<br>1 tsp salt <br>2 eggs <br>1 &#188; milk <br>&#189; cup starter <br>4 tbsp melted butter</p><p>Combine dry ingredients <br>Combine wet ingredients <br>Pour wet ingredients into dry and lightly mix <br>Place &#8531; cup on cast iron over low/medium heat with oil or butter</p><h3>Coffee Syrup</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1QC_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1QC_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png 424w, https://substackcdn.com/image/fetch/$s_!1QC_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png 848w, https://substackcdn.com/image/fetch/$s_!1QC_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png 1272w, https://substackcdn.com/image/fetch/$s_!1QC_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!1QC_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png" width="1080" height="707" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:707,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1167759,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!1QC_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png 424w, https://substackcdn.com/image/fetch/$s_!1QC_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png 848w, https://substackcdn.com/image/fetch/$s_!1QC_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png 1272w, https://substackcdn.com/image/fetch/$s_!1QC_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3a6d96d-112e-4701-ba2c-166a64e5a8e1_1080x707.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>For at home coffee flavors with extract, the base is 1:1 water and sugar(YOUR CHOICE). For example a vanilla syrup would be 1 cup water, 1 cup sugar, 1-2 tbsp vanilla extract. You can add more or less extract based on your liking. My favorites are peppermint and vanilla to make a peppermint mocha and vanilla latte.</p><p>Add water in a pot <br>Bring to a boil then add sugar <br>Let simmer for 10 minutes <br>Add extract after the simmer (this prevents the extract from burning off)</p><h3>Sourdough Basics</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Xh2P!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Xh2P!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png 424w, https://substackcdn.com/image/fetch/$s_!Xh2P!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png 848w, https://substackcdn.com/image/fetch/$s_!Xh2P!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png 1272w, https://substackcdn.com/image/fetch/$s_!Xh2P!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!Xh2P!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png" width="1080" height="598" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:598,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1147119,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Xh2P!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png 424w, https://substackcdn.com/image/fetch/$s_!Xh2P!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png 848w, https://substackcdn.com/image/fetch/$s_!Xh2P!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png 1272w, https://substackcdn.com/image/fetch/$s_!Xh2P!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdcd9e237-2915-4e89-adcd-0a8e14dd3d52_1080x598.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The way I maintain my starter is by keeping a small amount in the jar, then adding 100g flour and 100g water, then mixing well all together. Once it has doubled in size and is bubbly, it is ready to use. You can use this for anything flour based like bread, biscuits, pancakes, desserts, snacks, pastries, the options are endless!</p><p>Loaf Recipe <br>125g starter <br>300g water <br>500g flour <br>10g salt</p><ol><li><p>Combine starter and water in a glass bowl, whisk together well to create a foamy water </p></li><li><p>Add flour and salt </p></li><li><p>Mix with hands or stand mixer until a dough forms </p></li><li><p>Let it sit covered for one hour </p></li><li><p>Begin stretch and folds </p></li><li><p>Do 4 stretch and folds over 2 hours, so once every 30 minutes </p></li><li><p>After the last set, let the dough sit covered on the counter for 4-8 hours. If it's hot in the kitchen, it&#8217;ll be less time. If it&#8217;s colder, itll be longer. </p></li><li><p>Shape the dough and place in a bowl upside down in the fridge and let it sit overnight </p></li><li><p>Cook for 25 min covered in dutch oven at 450, then remove the lid and cook for additional 20 minutes at 350.</p></li></ol><p>I highly recommend getting an established starter from a friend. You can post in a local mom group and ask for a small amount of starter, and most likely someone will give you some for free!</p><p>I also recommend getting a sourdough kit. It&#8217;s not necessary but it makes it much more fun and helpful to have all the tools. You can find one on amazon.</p><h3>All Purpose Cleaner</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!n5n0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!n5n0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg 424w, https://substackcdn.com/image/fetch/$s_!n5n0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg 848w, https://substackcdn.com/image/fetch/$s_!n5n0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!n5n0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!n5n0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg" width="1456" height="704" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:704,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2204907,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!n5n0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg 424w, https://substackcdn.com/image/fetch/$s_!n5n0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg 848w, https://substackcdn.com/image/fetch/$s_!n5n0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!n5n0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1d842a-aca7-4eeb-93c2-b389543d9280_2976x1438.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>My favorite way to keep a clean home is making cleaning supplies. A good all purpose cleaner should be in every home.</p><p>1 tbsp white vinegar <br>&#189; essential oil (lemon, peppermint) <br>Splash of 91% rubbing alcohol <br>Fill the rest with water or 50/50 water + alcohol</p><h3>Handsoap</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!q2KF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!q2KF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png 424w, https://substackcdn.com/image/fetch/$s_!q2KF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png 848w, https://substackcdn.com/image/fetch/$s_!q2KF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png 1272w, https://substackcdn.com/image/fetch/$s_!q2KF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!q2KF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png" width="1080" height="703" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:703,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:706461,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!q2KF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png 424w, https://substackcdn.com/image/fetch/$s_!q2KF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png 848w, https://substackcdn.com/image/fetch/$s_!q2KF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png 1272w, https://substackcdn.com/image/fetch/$s_!q2KF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63fcc51c-28c7-46ec-b9c0-22a6cf03a82c_1080x703.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>For hand soap I simply mix castille soap with water. Personally, even non toxic hand soaps make my hands burn and castille soap is the one soap I&#8217;ve tried that doesn&#8217;t do that. I get a foaming hand pump and put my mix in the bottle.</p><p>Fill bottle &#190; of the way with water <br>Fill the rest with Castille soap</p><h3>Laundry Detergent</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!D93S!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!D93S!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png 424w, https://substackcdn.com/image/fetch/$s_!D93S!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png 848w, https://substackcdn.com/image/fetch/$s_!D93S!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png 1272w, https://substackcdn.com/image/fetch/$s_!D93S!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!D93S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png" width="1080" height="1198" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1198,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1454233,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!D93S!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png 424w, https://substackcdn.com/image/fetch/$s_!D93S!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png 848w, https://substackcdn.com/image/fetch/$s_!D93S!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png 1272w, https://substackcdn.com/image/fetch/$s_!D93S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad3045a8-ee17-4009-aa4e-3feee9fc574d_1080x1198.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Detergent is something people are picky about for good reason, I&#8217;m someone who doesn&#8217;t mind going simple and avoiding the unnecessary chemicals and fragrances. This is what I use with no issues.</p><p>3 cups borax <br>2 cups bobs red mill baking soda <br>1 cup washing soda <br>1 bar grated castille soap <br>2 tbsp per load</p><h3>Deodorant</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0kUw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0kUw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg 424w, https://substackcdn.com/image/fetch/$s_!0kUw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg 848w, https://substackcdn.com/image/fetch/$s_!0kUw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!0kUw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!0kUw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg" width="1456" height="702" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:702,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2810486,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.revealedeye.com/i/214221010?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!0kUw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg 424w, https://substackcdn.com/image/fetch/$s_!0kUw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg 848w, https://substackcdn.com/image/fetch/$s_!0kUw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!0kUw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7635194f-bc96-42aa-a6c1-1d036c327295_2976x1434.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This is one of my favorite DIY swaps. The coconut oil is antibacterial, the arrowroot powder absorbs moisture and keeps sweat away without clogging pores, and the baking soda neutralizes odors.</p><p>&#189; cup coconut oil <br>&#8531; cup arrowroot power <br>&#189; tbsp baking soda <br>Add the oil and powder in a glass jar and sit until fully combined.</p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!XWm-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!XWm-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg 424w, https://substackcdn.com/image/fetch/$s_!XWm-!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg 848w, https://substackcdn.com/image/fetch/$s_!XWm-!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!XWm-!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!XWm-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg" width="1456" height="794" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:794,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!XWm-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg 424w, https://substackcdn.com/image/fetch/$s_!XWm-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg 848w, https://substackcdn.com/image/fetch/$s_!XWm-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!XWm-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc7dabb-9352-47f5-bbc1-7a63fce7306e_2816x1536.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>What kind of debates existed among medical scientists and researchers regarding the history of vaccines over the last three centuries? This massive 432-page document, <strong>&#8220;The History of Vaccination,&#8221;</strong> contains historical statistics, physicians&#8217; comments, and old records from the 19th century to modern times.</em></p><p><em>For paid subscribers of Revealed Eye, this complete PDF is now absolutely <strong>free</strong>! </em></p><p><em><strong>How to get it?</strong></em></p><p><em>As soon as you subscribe to the paid version, you will receive an email containing a direct Google Drive link to the PDF. </em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[How to Outsmart Manipulators and Take Back Your Power]]></title><description><![CDATA[Ever feel like your kindness is being used against you? This piece breaks down why trying to be a "good person" often attracts opportunists and offers practical, psychological strategies to protect your peace. Learn how to use the power of silence, guard your time, and build the quiet confidence needed to stop being a pawn in someone else's game.]]></description><link>https://www.revealedeye.com/p/how-to-outsmart-manipulators-and-take-back-your-power</link><guid isPermaLink="false">https://www.revealedeye.com/p/how-to-outsmart-manipulators-and-take-back-your-power</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Sat, 29 Aug 2026 22:33:03 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/337aaca3-a86c-4fd9-afcc-dc48f091d1df_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Have you ever wondered why always trying to be a good person just gives people more opportunities to take advantage of you?</p><p>Since childhood, we are taught to be nice to everyone, to stay honest, and to speak our minds openly. But the real world isn&#8217;t that simple. There are many people out there who mistake your simplicity for weakness. They don&#8217;t appreciate your virtues; instead, they calculate how to use your good nature for their own selfish interests.</p><p>If you lay yourself out like an open book in front of people with a predatory mindset, you will get hurt time and time again.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Many people think being a good person means having to endure everything, but to be a truly good person, you must first be strong. If you don&#8217;t respect yourself, nobody else will. Therefore, to protect yourself, you need to understand the rules of this psychological game.</p><p>This isn&#8217;t about deceiving anyone, but rather saving yourself from becoming someone else&#8217;s puppet.</p><p>For those who want to make others dance to their tune, their biggest weapon is your reaction. They cleverly try to provoke you or strike at you under the guise of sweet words.</p><p>They want you to react, get emotional, or over-explain to prove your innocence. And that is exactly where they win.</p><p>Because the moment you become emotional, you fall right into their trap.</p><p>The most effective way out of this is to become completely unresponsive. If someone provokes you, show no reaction. No anger, no smile, no annoyance. Just look at them with a calm gaze. Your silence will act as a mirror, making them uncomfortable as they are forced to see their true reflection.</p><p>These kinds of people try to create a false sense of urgency or rush around you. They want you to agree with them or make a decision instantly. They know that if you take even a little time to think, you will figure out their true intentions. So, they don&#8217;t give you time to process. </p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=213335940&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=213335940"><span>Get 20% off for 1 year</span></a></p><p>A great way to handle this situation is to deliberately take your time. If someone demands an answer right now, don&#8217;t respond immediately. Let a few hours or a whole day pass. The wall of silence you build will create massive anxiety within them. They will begin to realize that their control over you is slipping away.</p><p>Your time is strictly your personal property. It is crucial to shatter the misconception that anyone can just access you whenever it suits their convenience. Remember, the one who can make others wait always holds the reins of power.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;6fae0449-be35-49f3-9260-e816fc7b2ca9&quot;,&quot;caption&quot;:&quot;Let&#8217;s first wake up and smell the reality&#8230;that the deck is stacked, everything is rigged, and they are out to get you.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;How to Beat The System!&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2024-10-04T17:21:24.446Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8ef3430d-38f8-47ee-833f-3fff1dca5ad2_940x788.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/how-to-beat-the-system&quot;,&quot;section_name&quot;:&quot;Resist&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:149806283,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:114,&quot;comment_count&quot;:2,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;1ebe83b7-e2b2-4ba1-8730-78d9da654d68&quot;,&quot;caption&quot;:&quot;\&quot;When a society loses its moral compass, it collapses from within.\&quot; &#8211; G.K. Chesterton.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The Decline of Western Society: 10 Signs of Moral Decay and Cultural Collapse&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-02-16T17:30:56.814Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c8d11ac-f8eb-44cd-a65e-873049237b17_1446x1417.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/the-decline-of-western-society&quot;,&quot;section_name&quot;:&quot;Exposed&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:157251655,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:229,&quot;comment_count&quot;:0,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>We all love to hear praise, and opportunists use this exactly to their advantage. First, they inflate your ego with excessive flattery so that you feel a sense of obligation towards them. After that, they easily get you to do their bidding. At other times, they speak in a way that makes it seem like you are committing a massive crime by not helping them.</p><p>In both of these cases, you have to turn the tables.</p><p>If someone praises you too much, don&#8217;t melt; just casually say thank you and change the subject. Make it clear that you don&#8217;t need their validation to recognize your own worth.</p><p>And if someone tries to guilt-trip you, there is no need to give lengthy explanations. Calmly say no.</p><p>It is foolish to tell people everything about yourself.</p><p>When you talk about your future plans or weaknesses, you hand over the opportunity for others to control you. Make yourself a bit mysterious; there is no need to give a clear answer to everything. If someone asks about something you don&#8217;t want to share, give a very vague reply.</p><p>This ambiguity of yours will act as a wall against them. They won&#8217;t be able to figure you out, and it is impossible to control someone who cannot be fully understood. In any situation, the most powerful person is the one who has no fear of losing anything.</p><p>Opportunists always think that you are dependent on them.</p><p>They believe that you cannot do without them, and they exploit this fear to keep you under psychological pressure. But the moment you shatter this illusion of theirs, they will lose their power.</p><p>But if you can reach a mental state where you are willing to walk away from everything at any given moment, that will become your greatest strength. This doesn&#8217;t mean threatening to end relationships over every little thing. Rather, your demeanor should carry a calm confidence that proves you are with someone because you choose to be, not out of any obligation.</p><p>Sometimes, the smartest thing to do is to play the fool.</p><p>You might perfectly understand the game the other person is playing, yet you pretend to understand nothing. They will think they are making a fool out of you, but in reality, you are observing them. Once you reach this mental level, no one will ever be able to blackmail you again.</p><p>This freedom is the greatest victory of your life.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=213335940&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=213335940"><span>Get 20% off for 1 year</span></a></p><p><em><span>To see how readers have benefited from this publication and the community it has built, you can view their feedback </span><a href="https://revealedeye.substack.com/p/reader-feedback">here</a><span>.</span></em></p>]]></content:encoded></item><item><title><![CDATA[Detox Nanoparticles & Heavy Metals From Your Body]]></title><description><![CDATA[Discover actionable strategies for household independence, heavy metal detoxification, and limiting exposure to artificial frequencies in an era of centralized control.]]></description><link>https://www.revealedeye.com/p/detox-nanoparticles-and-heavy-metals-from-your-body</link><guid isPermaLink="false">https://www.revealedeye.com/p/detox-nanoparticles-and-heavy-metals-from-your-body</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Thu, 20 Aug 2026 10:08:57 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/7b08fa00-1845-4ba5-9736-bb9f1c6e8299_2752x1536.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>It&#8217;s no secret that those in power are intentionally poisoning the masses. We all know about chemtrails, they quite literally spray us like roaches with harmful metals. But it&#8217;s not just in the air. It&#8217;s in our water, it&#8217;s in our food, it&#8217;s in the sand, vaccines, the soil, cooking equipment, pipework and even products like deodorant. </p><p>Without going too deep, the truth has already been brought to the public about the group of elite people in power who wish to depopulate the planet. There is widespread theory (brought to attention by whistle blowers) claiming that one of the ways they intend to achieve this is via the overload of heavy metals within our bodies.</p><p>While some heavy metals like zinc, iron, and copper are essential in trace amounts for human health, others like lead, mercury, arsenic, aluminium and cadmium can be toxic, even at low levels.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Heavy metals accumulate in the body and attract / react with harmful electromagnetic frequencies, essentially turning you into a walking antenna. Put simply, the more heavy metals you have inside you, the more susceptible you are to oxidation and damage from electromagnetic radiation. Basically through certain frequencies (5G, 6G and the emergency alert systems they&#8217;re rolling out across the globe), the metals in your body become like foil in a microwave. Think about that for a moment...</p><p>Sounds like something you&#8217;d like to avoid right?</p><p>And when it comes to the covid jabs, the vaccines (mrna varieties) contained lipid nanoparticles disguised under the term &#8216;hydrogel&#8217;. These nanoparticles contained pathogens with things like ecoli marburg, ebola staphylococcus and brewers disease just to name a few. And they were not only injected by the jabs, but the PCR swab tests also.</p><p>We know that an 18 gigahertz signal, when pulsed for 60 seconds, 3 different times, activates the lipid nanoparticles. This would mean those harmful pathogens will be released into peoples bodies.</p><p>EBS alerts are imminent (emergency broadcasting system), and it&#8217;s my guess that these alerts will come in the form of 18 gigahertz signals - 1 minute long, three different times. I&#8217;m not an expert, this is just my guess so take it with a grain of salt, but remember that you cannot trust what they tell you! They also said (and still claim online) that the covid vaccine was safe for pregnancy, and it has since been revealed in court that they knew all along it would increase the risk of miscarriage.</p><p>It sounds scary, but there is nothing that they have done to you that cannot be undone! And you can take action to protect yourself moving forward.</p><h3>Heavy Metal Exposure</h3><p>You can&#8217;t realistically eliminate exposure to heavy metals completely, but you can limit it.</p><h4>Water:</h4><p>Your tap water has lead in it that leaches from old pipes and arsenic can be present in groundwater. Industrial runoff can also pollute natural water bodies.</p><p><strong>What can you do about it</strong></p><p>Having tank water will decrease your exposure, but not completely. Filtering your water is the best option for both tap and tank water. Use water filters that are certified to remove lead, arsenic, and other contaminants.</p><h4>Food:</h4><p>Predatory fish like tuna and shark contain high levels of mercury, rice can contain arsenic, some canned foods are lined with materials containing lead or BPA, and even produce like fruit and veg can contain heavy metals due to the pesticides they are sprayed with.</p><p><strong>What can you do about it</strong></p><ul><li><p>Limit your consumption of foods that contain high amounts of metal, especially predatory fish. </p></li><li><p>When you do cook with rice, rinse it first. </p></li><li><p>Always rinse your fruit and vegetables before consuming, and buy organic where you can.</p></li></ul><h4>Air:</h4><p>We are literally sprayed with these metals from the sky, but factories and power plants also release heavy metals into the atmosphere, as does traffic pollution.</p><p><strong>What can you do about it</strong></p><p>Move away from populated areas. Unfortunately there are no two ways about this one. More densely populated areas like cities and busy suburbs are going to harbour more risk than rural areas where there are less people, less cars, less industrial activity and less chemtrails.</p><h4>Products:</h4><p>Many everyday things that we use contain high levels of heavy metals. Deodorant is one of the worst! Make-up, dental fillings, wine, certain creams, aluminium cookware, phones, fluorescent lightbulbs and if your home was built before the 1970&#8217;s even the paint on your walls is harmful.</p><p><strong>What can you do about it</strong></p><ul><li><p>Ensure your deodorant doesn&#8217;t contain aluminium. Most deodorants that simply mask odour are ok, but &#8216;antiperspirants&#8217; which prevent sweating contain aluminium. Read the ingredients! </p></li><li><p>Throw away any aluminium cookware and replace with cast iron and stainless steel pots and pans. </p></li><li><p>Opt for BPA free plastics and natural alternatives. </p></li><li><p>Try to limit your phone/device use, the more you touch it the more metals you are absorbing. You could also opt to use a touch screen pen. </p></li><li><p>If your home was painted with lead based paint, have it re-painted (the process is called encapsulation)</p></li></ul><h3>How To Detox Heavy Metals &amp; Nanoparticles</h3><p>Your body has natural detoxification pathways, the kidneys, liver and spleen do a great job of filtering harmful chemicals (which is why it&#8217;s vital to take good care of them by not drinking excessively and eating healthily). But certain strategies can support your bodies ability to eliminate toxins, removing any overload that your organs can&#8217;t handle alone.</p><h4>Diet:</h4><p><strong>Antioxidants:</strong> Foods high in Vitamin C, E, selenium and other antioxidants help combat oxidative stress. </p><p><strong>Fiber Rich Foods: </strong>Fruits, vegetables and whole grains aid in bowel regularity, helping to eliminate toxins. </p><p><strong>Specific Foods: </strong></p><ul><li><p>Coriander: A powerful natural chelator, it specifically helps mobilize and remove mercury, lead and aluminium from tissues. </p></li><li><p>Garlic &amp; Onion: Rich in sulfur, they bind to poisons, pathogens &amp; heavy metals and assist in eliminating them from the body. </p></li><li><p>Tomato: Rich in powerful antioxidants like vitamin C and lycophane, they support the livers ability to process and excrete toxins. </p></li><li><p>Brazil nuts: Incredibly high in selenium which has been shown to reduce and combat metal toxicity. </p></li><li><p>Berries: Packed with antioxidants. </p></li><li><p>Cruciferous Vegetables: Broccoli, cauliflower, kale &amp; brussels sprouts contain sulforaphane, a compound that enhances the boy&#8217;s natural liver detoxification enzymes. </p></li><li><p>Chlorella &amp; Spirulina: Nutrient dense algae that contain metallothionein like proteins that bind to poisons, heavy metals and pathogens and support their excretion.</p></li><li><p>Dandelion: Rich in polyphenols &amp; betacarotene, it helps protect cells from oxidation, reduce inflammation and balance hormones. The flower, leaves and root are all edible.</p></li></ul><h4><strong>Hydration:</strong></h4><p><strong>Water: </strong>Essential for flushing toxins from the body through urine and sweat. Filtered water is best.</p><h4>Lifestyle:</h4><p><strong>Fasting: </strong>They don&#8217;t want you to know this, and many influential people online have had videos on the topic removed, but fasting your body is the single best thing you can do for detoxification of the poisons they have put in our systems. See below for more information.</p><p><strong>Proper Ventilation:</strong> Ensure good airflow in your home, especially if you live in an area with high pollution or have older painted surfaces. </p><p><strong>Regular Exercise: </strong>Promotes circulation and sweating, aiding in toxin elimination.</p><p><strong>Saunas: </strong>Sweating helps your body to eliminate toxins, including nanoparticles &amp; heavy metals. </p><p><strong>Heavy Metal Detox Baths: </strong>Once a month take a detox bath. Make a soak using baking soda, epsom salts, bentonite clay, sea salt and citrus oils. </p><p><strong>Sunshine: </strong>The sun has healing and cleansing abilities. Your kidneys and liver need vitamin D to support their purifying function, melanin production acts as a natural chelator (binder), and sweating is a major cleansing tool. </p><p><strong>Leave populated areas:</strong> If you can, leave cities and busy suburban areas. If you can&#8217;t yet, make a plan to do so.</p><h4>Other tips:</h4><p><strong>SWEAT!</strong> I already mentioned it above, but i&#8217;ll say it again as it&#8217;s one of the most powerful ways to detox your body. Exercise, sunshine &amp; saunas are all amazing ways to get your body sweating out the poison.</p><p><strong>Fasting is the single most effective way to heal your body.</strong> Not only will it detox your system from heavy metals, nanoparticles and harmful pathogens, but it aids in healing sickness &amp; disease, including cancer (which is why they don&#8217;t want us to know about it). Fasting triggers &#8216;autophagy&#8217;, which is a cellular cleanup process where cells degrade and recycle damaged components. Your body literally regenerates itself. Do your own research because there are all different ways you can fast, but a simple and effective way to begin is to simply not eat anything for 16 hours. For me, that looked like eating dinner at 7pm, and then not eating again until 11am the next day. The first few days will be challenging, but your body adjusts and you will stop feeling hungry in the morning.</p><p><strong>My favourite product for aiding in detoxification is Barley Grass Juice Powder.</strong> It&#8217;s a powder that you mix with water and it&#8217;s full of super greens and antioxidants. Buy an organic one if you can.</p><p><strong>My favourite meal to cook for detoxing is a curry!</strong> I pack it with garlic, onion, tomato and ginger. Curry leaves themselves are also a fantastic binder for removing metals from the body. Best to have it with naan bread instead of rice.</p><h4>Other things to avoid:</h4><p>Drinking too much alcohol. Wine contains metals which are ok in trace amounts, but if you drink it excessively you are likely consuming a large amount of heavy metals. It&#8217;s not just wine either, your liver &amp; kidneys are your best defence and you need to look after them! Overloading them with any type of alcohol decreases their ability to filter metals from your system. </p><p>Make-up contains metals like lead, arsenic, cadmium and mercury. These may not even be listed in the ingredients because they enter through contaminants. Trace amounts are ok, but if you&#8217;re wearing things like lipstick, eye shadow, blush, foundation, concealers and using skin lightening creams every single day, you could be unknowingly adding a toxic amount of metal to your system.</p><h3>Summary</h3><p>The time to start taking action on this was yesterday. I don&#8217;t share this information lightly and I&#8217;m not going to skirt around the reality - If you don&#8217;t make these changes, your life is at risk. </p><p>It&#8217;s so important to be actively detoxing these heavy metals from your system. It&#8217;s not just about removing toxins from your body, it&#8217;s about protecting yourself against frequencies that can interact with the metals and cause you harm. Don&#8217;t wait until it&#8217;s too late.</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=211973844&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=211973844"><span>Get 20% off for 1 year</span></a></p><h3>Limit exposure to harmful frequencies.</h3><p>Detoxing heavy metals from your body is one step, but in order to protect yourself further you need to limit your exposure to harmful frequencies that are not only intended to harm you via the metals in your system, but also to keep you scrambled, disconnected from yourself and vibrating in a low energy.</p><h4>What are they and where do they come from?</h4><p>Different frequencies impact your body in different ways. Your body, mind and even your emotions operate on specific bioelectrical frequencies. Using frequency is not a new concept, the old world used an etheric energy system. In the Tartarian days they had a blueprint for placement of resonators, cathedrals and power nodes to distribute free energy and consciousness, enhancing frequencies. Now, they&#8217;re using the same blueprint but instead of amplifying life force, they&#8217;re hijacking it. They are mimicking the blueprint using 5G towers/repeaters.</p><p>Real etheric energy doesn&#8217;t need repeaters. If you set up true resonant architecture like cathedrals and pyramids, the energy flows naturally across vast distances. 5G is a synthetic system, so it constantly loses power. That&#8217;s why they need so many towers, because they&#8217;re forcing an un-natural signal to box us in. The more towers there are, the harder it is to escape the artificial signal field.</p><p>5G, 6G and the roll out of emergency broadcasting systems is not just a radiation concern, it&#8217;s frequency manipulation. Just like the right frequency can enhance and heal you, the wrong one can harm and weaken you. It interferes with your tuning, keeping you locked in a low vibrational state. It affects your nervous system, your blood and your DNA. It makes you more programmable and it&#8217;s no coincidence that brain fog, anxiety and sleep disruption are at all time highs. People are literally being hit with an artificial non-stop frequency that scrambles their natural rhythm.</p><h4>What can you do?</h4><ul><li><p>Firstly, the most important thing you need to do is switch 5G off on all of your devices. It takes 1 minute and is one of your greatest defences. Go to Settings, Mobile, Mobile data options, Voice &amp; data and switch the toggle to 4G/LTE. </p></li><li><p>Limit your physical contact with devices as much as possible. When you&#8217;re not using it, don&#8217;t keep it in your pocket, put it in a different room. </p></li><li><p>Leave cities and busy suburban areas. If you can move away from busy areas now, do so. If you can&#8217;t yet, make a plan to do so. </p></li><li><p>Turn your Wifi off at night. If this isn&#8217;t viable, shield yourself from harmful electromagnetic frequencies by leaving devices out of your bedroom. It is particularly harmful to charge your devices close to your body. </p></li><li><p>There are many different products on the market with EMF shielding capability that are worth looking into. Things like bed-sheets, fabric and even paint. </p></li><li><p>Copper is your best friend! It is a highly conductive metal that reflects and absorbs electromagnetic energy. It creates a continuous barrier that interrupts and re-directs highfrequency electromagnetic waves &amp; achieves significant signal reduction. It also also highly purifying destroys bacteria, viruses and other dangerous pathogens (why do you think they took it out of pools and plumbing systems!) I wear a copper bracelet, ring and necklace most of the time, and I even put a chunk of copper pipe in each of our water tanks. Make sure that it&#8217;s pure copper and not plated.</p></li></ul><p>Retune yourself with real frequencies. Anything that counteracts the synthetic signal.</p><ul><li><p>Sound baths </p></li><li><p>Schumann resonance. The Schumann resonance is a naturally occuring low frequency that hums at approximately 7.83hz. It&#8217;s trapped in the cavity between earth&#8217;s surface and the ionosphere and functions like a musical instrument. It has been termed the &#8216;heartbeat of the earth&#8217;. </p></li><li><p>Binaural beats </p></li><li><p>Listen to healing frequencies (428hz, 528z + 174hz) </p></li><li><p>Meditation </p></li><li><p>Spend time in places where the real ether still flows (old world architecture, the ocean, deep nature, anywhere they haven&#8217;t blanketed) </p></li><li><p>Get in alignment. Remember that we are in a war of frequency and the best way you can fight in it is to maintain your own frequency. Keep it high, keep it focused on light and love.</p></li></ul><h3>Summary</h3><p>It&#8217;s important to be informed and take action, but it&#8217;s equally important to not let fear pull you into a low vibrational space. Your frequency matters! Trust that the war is already won, we are just in the awkward in-between and your only role is to help alchemise the dark, evil energy on earth into light. So vibrate high and stay aware, because once you know the game it&#8217;s harder for them to manipulate you.</p><div><hr></div><h3>Detach from reliance as much as possible</h3><p>Most people have zero survival skills. We rely on the system for everything. Without supermarkets, where would we get food? Without town water, where would we get water from? Without a house, how would we build a roof over our heads? Without doctors and pharmacies, how would we heal ourselves? </p><p>This detachment from the knowledge and skills of our ancestors is intentional. If we are completely reliant on the system, they have total control of us. Without them we would perish, so we have no choice but to do as they tell us to.</p><h4><strong>Ways you can become independent of the control system</strong></h4><p><strong>Educate yourself on natural medicines<br></strong>For almost every pharmaceutical medicine, there is a natural one that is just as effective. This knowledge has been lost over the decades but you can re-teach it to yourself. There are hundreds of books, websites and social media/youtube accounts teaching these things. Educate yourself!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://rebrand.ly/medicinal-garden-substack-re" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YQuK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg 424w, https://substackcdn.com/image/fetch/$s_!YQuK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg 848w, https://substackcdn.com/image/fetch/$s_!YQuK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!YQuK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!YQuK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg" width="700" height="494" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:494,&quot;width&quot;:700,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:&quot;https://rebrand.ly/medicinal-garden-substack-re&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!YQuK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg 424w, https://substackcdn.com/image/fetch/$s_!YQuK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg 848w, https://substackcdn.com/image/fetch/$s_!YQuK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!YQuK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff357928e-62bd-4761-a644-9ba118b39a37_700x494.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: center;">&#8220;In an era where we are increasingly dependent on fragile supply chains for even the most basic needs, building local resilience is no longer a hobby&#8212;it&#8217;s a necessity. I&#8217;ve been looking into the &#8216;Medicinal Garden Kit&#8217; as a practical step toward creating a backyard pharmacy. It&#8217;s a straightforward, seed-based approach to reclaiming a bit of our autonomy from centralized health systems. If you&#8217;re interested in the fundamentals of natural remedies, you can check it out<a href="https://rebrand.ly/medicinal-garden-substack-re"> here.</a>&#8221;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://rebrand.ly/medicinal-garden-substack-re&quot;,&quot;text&quot;:&quot;Medicinal Garden Kit&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://rebrand.ly/medicinal-garden-substack-re"><span>Medicinal Garden Kit</span></a></p><div><hr></div><p><strong>Get chickens</strong></p><p>Even a small grassed area is big enough for 2 or 3 chickens, they don&#8217;t need much space and eggs are a great food source to have on hand.</p><p><strong>Connect with a beef, pork and sheep farmer</strong></p><p>You don&#8217;t want to be stuck without access to meat. If you have the space, get a breeding pair of goats or even cattle. Most people don&#8217;t have the space for this though so it&#8217;s a good idea to have connections in the meat game. Your local butcher is a good place to start</p><p><strong>Start composting</strong></p><p>Compost is a great way to make your own soil and help grow your garden. It doesn&#8217;t need to be anything crazy, my compost is a spare wheelie bin. I just drilled holes in the bottom of it (for the worms to get in and also for any excess liquid to seep out) and started throwing my food scraps in it. Ensure you don&#8217;t put meat products in there, only fruit &amp; veg waste. It&#8217;s also important to throw in dry materials like paper, cardboard, old leaves, grass clippings, hay etc to balance it, otherwise it will rot.</p><p><strong>Teach yourself to fish</strong></p><p>Although a rod is ideal, you can fish with nothing more than some fishing line, a hook and either bait or a lure. Worms make fantastic bait. The main thing with fishing is patience!</p><p><strong>Grow your own food</strong></p><p>It is easier than you think to grow your own produce. My first veggie patch was only about 5m x 3m and I grew herbs, corn, capsicum, carrot, beetroot, chilli, tomatoes, potatoes and even an avocado tree! Instead of throwing away seeds, chuck them in your garden and see what happens. You&#8217;ll be surprised what pops up. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://rebrand.ly/self-sufficient-e4c5e7" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9fpz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png 424w, https://substackcdn.com/image/fetch/$s_!9fpz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png 848w, https://substackcdn.com/image/fetch/$s_!9fpz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png 1272w, https://substackcdn.com/image/fetch/$s_!9fpz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!9fpz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png" width="418" height="615" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:615,&quot;width&quot;:418,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:&quot;https://rebrand.ly/self-sufficient-e4c5e7&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!9fpz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png 424w, https://substackcdn.com/image/fetch/$s_!9fpz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png 848w, https://substackcdn.com/image/fetch/$s_!9fpz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png 1272w, https://substackcdn.com/image/fetch/$s_!9fpz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7a12a09-7270-4f29-bc47-aab3d6b18334_418x615.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>"I&#8217;ve often talked about the necessity of local self-reliance. This book, <em>The Self-Sufficient Backyard</em>, is arguably one of the most comprehensive guides I&#8217;ve seen for the independent homesteader. It details over 100 DIY projects that allow you to produce your own food, water, and energy on a surprisingly small amount of land. Whether you're in a city or the countryside, the principles here are designed to make you less vulnerable to supply chain shocks. <a href="https://rebrand.ly/self-sufficient-e4c5e7">Take a look at the project list here.</a>"</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://rebrand.ly/self-sufficient-e4c5e7&quot;,&quot;text&quot;:&quot;The Self-Sufficient Backyard&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://rebrand.ly/self-sufficient-e4c5e7"><span>The Self-Sufficient Backyard</span></a></p><p><strong>Move to a rural area</strong></p><p>One of the best ways to detach from the control system is to leave cities and suburban areas. You&#8217;ll never completely escape (unless you go live in a cave), but moving somewhere rural lessens the level of surveillance, harmful frequencies, poisoning and control. These things are only going to get worse as 2030 nears and I urge everyone to make a plan to move out of densely populated areas.</p><p><strong>Accumulate a stash of cash</strong></p><p>This one speaks for itself. If all of your money is in a bank account, your access to it can be switched off. If there are power blackouts and no internet you have no money. If you don&#8217;t comply with the &#8216;rules&#8217; one day when they implement a social credit system, they can switch off access to your money. Buy a good quality safe, bolt it to the wall and floor and start filling it with cash. Even if it&#8217;s only $50 a week, it&#8217;s a start and could be your lifeline one day</p><p><strong>Free yourself from debt</strong></p><p>One of the most successful traps they lay out for us is debt. They condition you from a very young age to attain &#8216;the dream&#8217; (which is a giant house, flash car and all the latest fashion, gadgets etc) and if you don&#8217;t have it, you&#8217;re not worthy... you are &#8216;less than&#8217;. This leads people to put themselves in crippling debt for the best part of their lives and in order to pay it back, you have to work like a slave. This is exactly where they want you because it means you generate free money for them in interest, and because you have to work more to stay afloat, they get more tax out of you too.</p><p>To escape this trap, don&#8217;t buy new cars unless you can afford to buy them finance free. There is nothing wrong with a second hand car! Stop falling for consumerism. Buy second hand furniture and your clothes from op shops. Your worth is not reflected in material things. For the love of god, do not get a credit card. And when buying a house, don&#8217;t buy at your full borrowing capacity. If you can&#8217;t afford to buy outright and avoid the mortgage trap, get the smallest mortgage you possibly can and hustle to pay extra off it so that you escape it as quickly as possible.</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=211973844&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=211973844"><span>Get 20% off for 1 year</span></a></p><p><strong>Learn useful skills</strong></p><p>It may not happen in our lifetime (or maybe it will, who knows at this point!) But eventually those of us who choose to opt out of digital ID, 15 minute cities and all other 2030 agenda control, will be cast out. We won&#8217;t have access to anything online (which means no banking), we may not even be able to access grocery stores as surveillance &amp; control will be so high that they will know the moment you walk into a store.</p><p>This means we will be left to our own devices. To survive we will build communities in rural and remote areas away from busy suburban areas. Such communities will share skills as currency, so you need to have something you can offer to others in exchange for what they can offer you. For example, if you have carpentry skills, you can build for someone in exchange for clothing and blankets which that person has the skill to make. Someone who farms cattle will exchange beef with someone who farms vegetables etc.</p><p>This sounds scary but honestly, I think it will be beautiful.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=211973844&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=211973844"><span>Get 20% off for 1 year</span></a></p><p><em><span>To see how readers have benefited from this publication and the community it has built, you can view their feedback </span><a href="https://revealedeye.substack.com/p/reader-feedback">here</a><span>.</span></em></p>]]></content:encoded></item><item><title><![CDATA[The Dark Legacy of Martín del Río and the Meticulous Blueprint for Europe's Witch Hunts]]></title><description><![CDATA[Explore how polymath Mart&#237;n del R&#237;o weaponized logic to turn superstition into law, shaping European witch trials and exposing the dark side of human intellect.]]></description><link>https://www.revealedeye.com/p/the-dark-legacy-of-martin-del-rio-and-the-meticulous-blueprint-for-europes-witch-hunts</link><guid isPermaLink="false">https://www.revealedeye.com/p/the-dark-legacy-of-martin-del-rio-and-the-meticulous-blueprint-for-europes-witch-hunts</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Sat, 08 Aug 2026 21:51:26 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/85e93c84-af85-4498-ba85-00054f56b853_1280x720.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>On February 9, 1782, an arrest warrant was issued against a housemaid named Anna G&#246;ldi in a Swiss newspaper. She was accused of poisoning her employer using supernatural powers. Under brutal torture, Anna G&#246;ldi was forced to confess that she had made a pact with the Devil, who had appeared to her in the form of a black dog. Although she later retracted her confession, she was subjected to a deeply humiliating trial process and was ultimately beheaded.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Even though the law at that time did not explicitly prescribe the death penalty for magic alone, the entire judicial process was deeply rooted in superstition. While the winds of the so-called Enlightenment were sweeping across Europe, such an act of barbarism at that very time stunned legal experts throughout the continent. This was not justice; rather, it was a direct judicial murder. Anna G&#246;ldi was one of the last women on European soil to be executed under the stigma of being a witch.</p><p>Just a quarter of a century before Anna G&#246;ldi&#8217;s death, in 1755, the final edition of a massive book was published in Germany. The book was titled <em>Investigations Into Magic</em>, authored by Mart&#237;n del R&#237;o. Whenever the history of witch-hunting is discussed, almost everyone mentions the infamous book named <em>Malleus Maleficarum</em>.</p><p>However, the <em>Malleus Maleficarum</em> was actually nothing more than a highly disjointed rant of fanatical madness. Even the Church at the time was displeased with many aspects of the book. Its author, Heinrich Kramer, was considered mentally deranged by many. But Martin Delrio was a completely different kind of person. His book was the most massive and intellectually sophisticated work among all witch-hunting manuals.</p><p>Delrio was no ordinary fanatic.</p><p>He was born into a highly wealthy and powerful political family in Spain. From childhood, he possessed an extraordinary talent. At a very young age, he achieved remarkable success at every level of his education. From ancient Roman literature and complex Biblical interpretations to jurisprudence and theology, he held profound scholarship in every field. He could fluently speak and write in at least nine languages, including Greek, Latin, Hebrew, and Aramaic. The pages of his books were filled with thousands of references, demonstrating the vast scope of his knowledge. Through a cruel irony of fate, when his family suffered a downfall, he joined the Jesuits. Later, after observing a trial involving witchcraft in 1597, he became deeply interested in the supernatural. From that interest was born his immortal yet terrifying creation, <em>Investigations Into Magic</em>.</p><p>This book was no ordinary storybook or collection of superstitions. It was a massive, six-volume academic treatise. Delrio classified magic in an extraordinarily systematic manner. He demonstrated that magic could broadly be divided into three types. First, Natural Magic, which operates by utilizing the secret powers of nature. Second, Artificial Magic, which is essentially a combination of human intelligence and craftsmanship. And third, the most dangerous of all, Demonic Magic, or satanic witchcraft. According to Delrio, whenever a person attempts to achieve something by violating the laws of nature, they unknowingly enter into a pact with the Devil. This pact could be either written or oral. However, once this agreement is made, that individual directly declares rebellion against God.</p><p>His book contains psychological analyses of the Devil&#8217;s powers that genuinely astonished me. He did not believe that the Devil is omnipotent or that he can break the laws of nature at will. In his view, the Devil is the greatest deceiver in history. Since the Devil has existed on Earth far longer than humans, he can anticipate natural changes and patterns well in advance. He might fly high into the air and observe an approaching storm from afar. He then instructs a witch to recite a specific spell on a specific day. The witch believes that the storm was brought forth by their spell, but in reality, it is merely a perfect illusion created by the Devil. The Devil can influence the human mind in such a way that a person loses the ability to distinguish between reality and imagination.</p><p>Regarding buried treasure, Delrio presented an extraordinarily sharp argument as well. For ages, people worshipped the Devil in the hope of uncovering buried treasure through magic. According to Delrio, the Devil never actually gives that treasure to humans, because he is hoarding those riches for the future arrival of the Antichrist. He might reveal the location of a treasure to a witch, but when they finally grasp it, they find it has turned into mere dust or garbage. In other words, the person who makes a pact with the Devil ends up cheated on both ends. They lose their soul, yet they never obtain the desired wealth either. It is nothing short of ultimate deception by the Devil. Delrio brilliantly analyzed human greed, showing how people pave the way for their own ruin when searching for shortcuts.</p><p>His book also harshly criticized alchemy&#8212;the art of turning cheap metals into gold. He clearly stated that alchemy was a form of fraud. He made a brilliant point that remains equally applicable to our society today: he argued that if alchemy must be practiced at all, it should only be done by the upper class of society. If the poor or the middle class chase after this pursuit, their greed and desperation will easily drive them into the Devil's trap. When people look for shortcuts out of sheer need, they are capable of making any reckless decision. Delrio understood this psychological vulnerability exceptionally well; he knew that it is extreme human greed that ultimately pushes a person toward blind faith.</p><p>In the third volume of his book, Delrio discussed harmful magic, or <em>maleficium</em>, in great detail. He demonstrated how ordinary people turned to magic out of their everyday minor jealousies and malice. Witches were said to ruin crops, kill livestock, and even destroy people's normal physical capabilities with the Devil's help. Daily life in the society of that time was already incredibly difficult and uncertain; a minor illness or natural disaster could push a person into extreme poverty. When someone exploited this helplessness to try to harm a neighbor through supernatural means, society viewed it as a grave crime. Some witches allegedly used the hands of dead men to make themselves invisible during thefts&#8212;a phenomenon known in history as the "Hand of Glory." Others launched attacks on ordinary people using magical weapons. He included painstaking investigations and analyses of all these bizarre and terrifying accusations in his book.</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=210397318&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=210397318"><span>Get 20% off for 1 year</span></a></p><p>This book also contained a massive chapter on the role of confessors, or Church priests. Under the Church rules of that time, if someone confessed their sins during a confession, the priest was forbidden from revealing those words to anyone. However, when witches came to confess their sins, it created an enormous dilemma for priests. Delrio developed exceptionally subtle guidelines to navigate this complex situation. He explicitly stated that if a witch harmed someone using a magical doll or an accursed talisman, the priest should not resort to counter-magic. A victim might come to a priest sick from the effects of magic, hoping for a counter-magical amulet. But Delrio strictly instructed priests never to fall into this trap. In his view, superstition cannot be cured with superstition; rather, doing so only increases the Devil's power. A priest's duty was to turn the victim back toward prayer and compel the witch to destroy their magical artifacts.</p><p>Delrio&#8217;s analysis of prophecy and divination was equally profound. He believed that the sole right to know the future belongs to God alone. The Devil can never predict the future with certainty, for if the Devil knew the future, human free will would cease to exist. The Devil is actually extraordinarily clever; utilizing his vast experience, he analyzes situations and offers vague, ambiguous statements. When people listen to those words, they extract meaning from them based on their own fears and hopes. Delrio made a brilliant observation: when people grow desperate to hear prophecies, they actually reveal their inner fears and uncertainties far more than the future itself. Because humans do not know what lies ahead, they suffer from a constant sense of profound insecurity. And by exploiting this insecurity, fake fortune-tellers have been deceiving people for generations.</p><p>Delrio reserved the largest section of his book for legal procedures. He created a meticulous blueprint on how to identify a witch, how to interrogate them, and how to bring them to trial. He directly rejected many common superstitions of that era. For instance, he declared the horrific practice of testing witches by ducking them in water to be entirely irrational and unacceptable. In his view, attempting to force a miraculous sign from God in this manner was supreme insolence and a sin. He wanted the judicial process to be entirely logical and evidence-based. Yet, ironically, it was this overly systematic legal framework that ultimately became the greatest danger of all.</p><p>When a misconception is wrapped in an extraordinarily flawless legal and logical package, the results are catastrophic. That is precisely what happened in the case of Delrio&#8217;s book. Its influence on famous witch trials, such as the Salem Witch Trials, was immense. Yet, interestingly enough, many clever lawyers used the strict legal rules contained within this very book to save numerous accused individuals from death. How a single book could function simultaneously as an executioner and a protector is truly a fascinating phenomenon.</p><p>Delrio also posited a political and religious reason behind the rise of witches in the society of that time. He believed that the prevalent superstitions and blind faiths of society were the root cause of this ruin, destroying people&#8217;s true faith.</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=210397318&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=210397318"><span>Get 20% off for 1 year</span></a></p><p>While analyzing this entire matter, I found myself searching for answers to many internal questions. We may live in a modern era today, but have the structural vulnerabilities within the human mind changed even in the slightest? Just as people in Delrio&#8217;s era turned to magic in search of buried treasure, people today similarly believe in unrealistic shortcuts, hoping to gain everything overnight. Just as people back then were desperate to know the future, people today place their trust in false assurances in much the same way. The mediums may have changed, but human psychology remains unchanged. We still fear uncertainty today, and to escape that fear, we remain ready to take refuge in any form of blind faith. Delrio&#8217;s book brings us face-to-face with this ultimate truth.</p><p>Whenever we blindly rush into anything, we lose our greatest strength: our reason. Despite being an extraordinarily talented individual, Delrio devoted his entire intellect to proving something that had no real foundation. He institutionalized a misconception, which subsequently led to horrific consequences. There is a profound lesson for us to learn from this. If you lack accurate information and if the foundation of your thought is steeped in superstition, all your intellect can become a source of danger. Even today in our society, there are many so-called intellectuals who spread superstitions under the guise of eloquent reasoning. We must remain deeply vigilant regarding this matter.</p><p>I believe today&#8217;s long and deep analysis will encourage you to think in a new way as well. We consume countless pieces of information every day, but how many of us actually verify the truth behind them? I would request you not to judge anything merely from the outside. Delve deep into it and try to understand the psychology behind it. Have you ever in your own life chased after an unrealistic solution that ultimately turned out to be a mirage? I leave this question with you today. In this struggle to break free from the web of superstitions and blind faiths that surround us, your thoughts will help me discover new perspectives as well. I hope that you will always move forward guided by reason and logic.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=210397318&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=210397318"><span>Get 20% off for 1 year</span></a></p><p><em><span>To see how readers have benefited from this publication and the community it has built, you can view their feedback </span><a href="https://revealedeye.substack.com/p/reader-feedback">here</a><span>.</span></em></p>]]></content:encoded></item><item><title><![CDATA[Deepfakes, AI, and the Death of Critical Thinking: How Not to Get Duped]]></title><description><![CDATA[AI isn't making us dumber&#8212;our lack of critical thinking is. Discover 5 cognitive traps, real-world deepfake scams, and how to protect your judgment.]]></description><link>https://www.revealedeye.com/p/deepfakes-ai-and-the-death-of-critical-thinking-how-not-to-get-duped</link><guid isPermaLink="false">https://www.revealedeye.com/p/deepfakes-ai-and-the-death-of-critical-thinking-how-not-to-get-duped</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Mon, 03 Aug 2026 19:18:59 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/3b470e5c-e9c0-4351-b367-e78686ef1e1c_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Nowadays, many say that artificial intelligence, or AI, is turning us into the dumbest generation. To me, it doesn&#8217;t seem that way. The real danger lies in our crisis of critical thinking. In the age of AI, everything can be easily duplicated. Even a blatant lie can feel exactly like the truth. This is precisely where personal judgment and critical thinking are needed the most. When machines become smarter than us, the only thing that will save us is our own decision-making ability.</p><p>Let&#8217;s start with an incident. In January 2024, a finance employee at a company in Hong Kong received a message from his CFO instructing him to transfer twenty-five million dollars. Suspicious, he requested a video call to confirm. Without any issue, the CFO joined the video call alongside other team members and explained step-by-step how to transfer the money. The employee was overjoyed because he had received instructions face-to-face over a video call. So, feeling completely assured, he transferred the money.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>A few days later, he learned that everyone on that video call was a deepfake! Using various clips of the CFO from the internet, AI was used to replicate both the face and the voice. Now, among countless fake needles, we have to find the real one&#8212;because the fakes look identical to the original.</p><p>Behind the difficulty of finding this real needle lie five major distortions that obstruct our judgment.</p><h3><strong>The first is blindly trusting authority.</strong></h3><p>Many of you may have heard of the company Theranos. A young woman named Elizabeth Holmes claimed that her company could perform hundreds of medical tests with just a single drop of blood. From Silicon Valley investors to former Secretaries of State, people invested hundreds of millions of dollars in this company. Elizabeth spoke with immense confidence and kept the technology secret. Such prominent individuals were duped by her words because they were suffering from the halo effect and the fear of missing out (FOMO). Astonishingly, no one asked the simple question: how does the technology actually work? When the truth came out, it was revealed that the whole thing was a massive fraud. Therefore, when someone makes a grand claim, ask them: what real proof is needed to show that this is actually true?</p><h3><strong>The second reason confusing our judgment is clever marketing language, or &#8220;true lies.&#8221;</strong></h3><p>Companies don&#8217;t tell outright lies; they tell the truth in a way that fools us. For instance, when launching a phone, a company might say its battery lasts <em>up to</em> thirty-six hours. The word &#8220;up to&#8221; is the real trap. It doesn&#8217;t mean you will always get thirty-six hours of backup. When buying a car, you might hear that the price starts <em>from</em> thirty-seven thousand dollars. But once you add your preferred features, see where the price ends up! Whenever you hear such catchy phrasing, place a mental question mark beside it. Ask yourself, what does this actually mean? This will help you distinguish between empty rhetoric and reality.</p><h3><strong>The third reason is conforming with everyone else, or groupthink.</strong></h3><p>A famous psychological experiment showed that when a group of people is asked a simple question, if everyone else in the group intentionally gives the wrong answer, an average person will also give that wrong answer just to fit in with the group. We are afraid of standing out from others. We think that when so many people are saying something, it surely can&#8217;t be wrong. But if you look through history, thousands of people have walked the wrong path together based on rumors. Therefore, when you see everyone around you agreeing on a particular topic, find someone who opposes it.</p><h3><strong>The fourth distortion is handing over our entire responsibility of thinking to AI.</strong></h3><p>A study showed that people who wrote essays using ChatGPT couldn&#8217;t remember a single line from their own writing shortly after. AI has certainly made our work much easier, but as a result, we are losing our ability to analyze. So, when using AI, always instruct it to provide accurate information, and cross-check its output using another AI. The responsibility to verify the information they provide rests entirely on you.</p><h3><strong>Finally, the factor that confuses us the most is that we cling to whatever we personally want to believe as the truth.</strong></h3><p>We might want something so intensely that we no longer verify the reality behind it. Someone might love another person deeply and believe in their heart that they are made for each other. That intense love blinds them, leaving them unable to accept the reality that the other person might not love them back at all.</p><p>The hardest question for a critical thinker to ask themselves is: <em>what brutal truth am I avoiding for the sake of my wishful narrative?</em></p><p>Today&#8217;s world is far more murky. Here, what is real and what is fake are blended in such a way that separating them is nearly impossible. So, take a moment, think calmly, and invest in your own decision-making ability. Stay close to reality, and you will surely reach your destination.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The quantum measurement problem, and what it actually means for human consciousness]]></title><description><![CDATA[Explore how Quantum Consciousness Theory connects physics and the human mind. Discover why the universe may need a conscious observer to exist.]]></description><link>https://www.revealedeye.com/p/the-quantum-measurement-problem-and-what-it-actually-means-for-human-consciousness</link><guid isPermaLink="false">https://www.revealedeye.com/p/the-quantum-measurement-problem-and-what-it-actually-means-for-human-consciousness</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Tue, 28 Jul 2026 10:12:53 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/d52e8213-f393-4e3a-afff-527162dfdba2_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Today, I was watching a remarkable analysis on the Aperture channel about Quantum Consciousness Theory. As an analyst, I always try to search for the deeper truth behind information. And while researching this topic in detail, I realized just how fragile the foundation of what we consider reality truly is.</p><p>I felt that these groundbreaking ideas should not remain confined to the closed doors of scientists. So, I decided to share the entire journey of my thoughts with you. I am sure that after diving deep into these topics, you will never look at the world around you in the same ordinary way again.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>According to the laws of classical physics, our universe is extremely orderly and deterministic. Just as a thermometer does not create temperature but merely measures an already existing one, we similarly assume that every object around us has a definite shape and position. But quantum mechanics completely shatters this concept.</p><p>At the quantum level, a particle has no fixed position or properties before it is measured. It exists in all possible locations and states at the same time. In scientific terms, this state is called superposition.</p><p>Until we observe it, it has no definite form. The entire phenomenon is expressed using a mathematical wave function.</p><p>But the biggest problem arises when a human or an instrument observes that particle&#8212;at that exact moment, the wave function collapses and the particle takes on a definite real form. This mathematical calculation is so precise that all of our modern technology today is built upon it. From GPS to MRI machines to transistors, everything relies on this theory. Yet, even though the theory works brilliantly, it never clearly explains <em>why</em> the mere act of observation causes a probability to become reality. In scientific terms, this unresolved mystery is called the Measurement Problem.</p><p>To escape this discomfort, early scientists took refuge in a concept known as the Copenhagen Interpretation. They suggested that quantum mechanics doesn&#8217;t actually describe reality itself, but rather highlights the limits of our knowledge about reality. However, this argument didn&#8217;t hold water for very long. Questions began to arise as to what exactly qualifies as an &#8216;observation.&#8217; When a particle comes into contact with a measuring instrument, the information is processed, reaches the retina of our eye, and finally hits the brain&#8212;at which precise step does the wave function collapse?</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=208808391&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=208808391"><span>Get 20% off for 1 year</span></a></p><p>The famous scientist John von Neumann mathematically demonstrated that every link in this chain, even our brain, operates under quantum rules. Therefore, within the physical structure itself, there is no place where this collapse could occur. He drew a groundbreaking conclusion: he stated that the only place where this collapse can happen is within our awareness, or consciousness. In other words, without a conscious observer, nothing in the universe can have a definite physical existence.</p><p>This idea sparked intense debate among scientists.</p><p>Another scientist, Eugene Wigner, pushed the complexity even further through a thought experiment.</p><p>Suppose a friend of yours is inside a sealed laboratory, observing a quantum particle. They see the particle take on a definite form. However, to you&#8212;standing outside the laboratory&#8212;the entire system inside remains in a state of potential possibilities. Until you open the laboratory door and ask your friend what they saw, that reality has no definite form for you. This implies that reality is entirely dependent on the observer. It is a deeply perplexing thought, as it indirectly suggests that the observer themselves could exist in a superposition.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><p>And right here, a massive clash emerges between physics and neuroscience. Modern neuroscience can brilliantly explain which part of our brain, if damaged, will cause us to lose specific memories, or how our nerves transmit information. But neuroscience can never explain <em>why</em> our inner world of experience feels the way it does. A computer can easily process data faster than a human, yet it possesses no subjective feelings. Science has no physical or mechanical explanation for the sensation created in our minds when we see the color red, or the pain we feel when we get hurt.</p><p>In scientific terms, this is known as the Hard Problem of Consciousness.</p><p>On one hand, quantum mechanics suggests that consciousness is required to give reality a definite form. On the other hand, neuroscience doesn&#8217;t even know how consciousness actually arises in the first place. As I tried to deeply reconcile these two ideas, it occurred to me that perhaps they aren&#8217;t two separate problems after all. Perhaps consciousness isn&#8217;t just a mechanical byproduct of the universe, but rather a fundamental foundation of the universe itself.</p><p>The renowned mathematician Roger Penrose attempted to give this line of thought a mathematical and scientific structure. Using G&#246;del&#8217;s Incompleteness Theorems, he demonstrated that human intelligence and perception can never be fully explained through standard algorithms or mathematical procedures. Humans can easily grasp many truths that even a supercomputer cannot mathematically prove. This implies that our brain does not operate like an ordinary digital machine. Penrose proposed that quantum processes must be at work inside our brains. However, he couldn&#8217;t pinpoint exactly where in the brain these processes were occurring.</p><p>Right around that time, he met Stuart Hameroff, an anesthesiologist.</p><p>While putting patients under anesthesia, Hameroff noticed that anesthetics could temporarily erase consciousness without shutting down the brain&#8217;s fundamental operations. His research revealed that anesthetics directly affect extremely tiny structures called microtubules located inside brain neurons. These microtubules are highly ordered, much like crystals. Together, Penrose and Hameroff proposed that these microtubules actually function as individual quantum processors. When this quantum superposition inside the brain reaches a specific threshold under gravitational effects, it collapses, and each collapse generates a specific moment of conscious experience. Our consciousness, then, is not a continuous flow, but rather a sequence of countless quantum collapses occurring every second.</p><p>Scientists initially dismissed this theory as sheer madness.</p><p>They argued that the brain&#8217;s environment is far too warm and noisy for any quantum state to survive. Yet, the laws of nature are always more astonishing than human imagination. Later, scientists discovered that plants actually utilize quantum mechanics at room temperature during photosynthesis.</p><p>This discovery proved that the presence of quantum processes in biology is by no means impossible. Our brain may have evolved to sit right at the boundary between classical physics and quantum mechanics.</p><p>And if our brain truly operates under the laws of quantum mechanics, the implications are breathtaking. One of the strangest phenomena in quantum mechanics is quantum entanglement&#8212;or non-locality. When two quantum particles become entangled, no matter how vast the cosmic distance between them, a change in the state of one instantaneously affects the other.</p><p>Albert Einstein disliked this concept so much that he famously dubbed it &#8216;spooky action at a distance.&#8217; Yet modern experiments have repeatedly proven that this phenomenon is entirely real. It means that everything in the universe is tied together by an invisible thread. And if our consciousness is part of this quantum process, then our minds are not merely trapped inside our skulls. Our brain might be deeply interconnected with the entire cosmos. We like to imagine our bodies as distinct, separate entities, but in reality, our existence might just be a localized manifestation of the universe&#8217;s vast quantum field.</p><p>This thought has led me toward yet another fascinating realization.</p><p>A scientist named Donald Hoffman analyzed evolution from a different perspective.</p><p>According to him, nature never rewards us for perceiving ultimate truth; rather, it has evolved us purely for survival. Just as on a computer screen we don&#8217;t see the complex internal hardware but instead see user-friendly icons and folders to get work done easily, the space, time, and physical universe around us act as a similar interface. In Hoffman&#8217;s view, space, time, and objects are not fundamental truths, but merely illusions constructed by our brains for survival. The true reality is an invisible web of communication among countless conscious agents. Consciousness does not arise from matter; rather, consciousness creates a illusory projection of matter.</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=208808391&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=208808391"><span>Get 20% off for 1 year</span></a></p><p>An even more mind-bending concept is the Many-Worlds Interpretation.</p><p>This theory posits that the quantum superposition never actually collapses. Whenever a measurement or observation is made, the universe splits into countless branching paths. In other words, every single possibility actually occurs in reality. According to this theory, countless versions of you exist across infinite parallel universes. And from this springs the bizarre notion of quantum immortality.</p><p>Because your consciousness can never experience its own non-existence or death, from your own perspective, you will always remain alive in the specific universe where your existence somehow persists. Here, death is not a singular, absolute event; rather, it is a long process of branching through the pathways of existence.</p><p>After deeply analyzing all of these concepts, a profound realization dawned upon me.</p><p>For so long, we have viewed the universe as a vast, lifeless machine where human beings are nothing more than tiny, accidental anomalies. But Quantum Consciousness Theory shows us that the universe is not complete on its own. The universe needs our consciousness in order to perceive itself. We are not mere spectators looking in from the outside. We are the active medium through which the universe experiences its own existence.</p><p>You, I, and every person around us are simply different expressions of the exact same underlying process. This is a realization that may not yet be fully proven in a laboratory, but its underlying logic is something we cannot simply brush aside.</p><p>As a seeker of knowledge and an analyst, this theory has completely transformed the foundation of how I used to think about the purpose of my existence on this Earth. We are not merely slaves to mechanical laws. Our consciousness is an integral part of the universe&#8217;s shaping process. When we observe something, we are not just collecting data&#8212;we are giving that moment&#8217;s reality a definite form. This ability might not seem very useful in our daily lives, but it proves that in the vastness of the cosmos, our significance is by no means small.</p><p>I want you all to think about these matters in a new way as well. The concrete reality we see when we look around us might actually be nothing more than a vast field of possibilities reflected in the mirror of our own minds.</p><p>This new perspective might compel you, too, to reconsider your existence and the world around you. Amidst the daily hustle of life, take a little time to look deep into your mind and ask yourself: Are you truly just a tiny part of this universe, or is the entire universe hidden within you?</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=208808391&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=208808391"><span>Get 20% off for 1 year</span></a></p><p><em><span>To see how readers have benefited from this publication and the community it has built, you can view their feedback </span><a href="https://revealedeye.substack.com/p/reader-feedback">here</a><span>.</span></em></p>]]></content:encoded></item><item><title><![CDATA[The Psychology of Fear: What the Ancient Arabian 'Ghoul' Teaches Us About Modern Life]]></title><description><![CDATA[Discover the true origins of fear through the evolution of the Arabian Ghoul. Explore how ancient humans used mythological monsters as survival codes, and learn how to conquer the hidden "ghouls" in your modern career and life.]]></description><link>https://www.revealedeye.com/p/the-psychology-of-fear-what-the-ancient-arabian-ghoul-teaches-us-about-modern-life</link><guid isPermaLink="false">https://www.revealedeye.com/p/the-psychology-of-fear-what-the-ancient-arabian-ghoul-teaches-us-about-modern-life</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Tue, 21 Jul 2026 09:42:08 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/1f0b067a-36f3-4338-9172-1f076c91a51c_1280x720.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>What is the true nature of fear, and where does it stem from? When we imagine an unseen presence in the dark, is there truly something there, or does our brain simply construct the outline of an unknown danger to warn us? For ages, humans have crafted countless stories to make sense of the mysteries and dangers surrounding them. These stories are not mere fairy tales or fictional anecdotes; rather, they are the &#8220;survival codes&#8221; or primitive defense mechanisms of ancient humans.</p><p>To ensure their survival in hostile environments, ancient civilizations personified their fears into various mythological monsters, disseminating them as warnings across every level of society. </p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=207890698&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=207890698"><span>Get 20% off for 1 year</span></a></p><p>Recently, I was watching a highly intriguing piece of content that offered a deep analysis of the origins and cultural evolution of the <em>Ghoul</em>, one of the most terrifying creatures in Arabian mythology. Listening to the entire discussion forced my analytical mind to look at things from a completely new perspective.</p><p>As a modern individual looking back at ancient myths and folktales, I no longer see them as just stories of monsters and demons. Instead, I perceive them as a fascinating medium of &#8220;data transmission&#8221; or knowledge transfer from antiquity. It truly amazes me how people manifested the unknown perils of the harsh and terrifying desert environment into the form of the <em>Ghoul</em> as a way to caution their society.</p><p><strong>Today, I am going to share with you some profound insights into the entire journey of this bizarre creature&#8217;s psychological and cultural evolution&#8212;from the sandy expanses of ancient Arabia to modern pop culture&#8212;which might completely alter your perspective.</strong></p><p>The desert has always been a vast and unforgiving test for humanity. In ancient Arabia, devoid of any modern technology, crossing the vast desert alone in the dead of night was synonymous with gambling with one&#8217;s own life. It was precisely from this context that the concept of the Ghoul was born.</p><p>From a linguistic perspective, the word &#8220;Ghoul&#8221; derives from an Arabic root meaning to destroy or to kill. In other words, from the very beginning, the existence of this creature was directly linked to a psychological sense of danger. Digging deeper into history reveals that the roots of this concept are even older, directly connected to the underworld demons of Mesopotamia known as <em>Gallu</em>. However, the Arabs adapted this Mesopotamian concept to their own extreme environment, giving it an entirely new dimension.</p><p>In the pre-Islamic era, Arabs believed that Ghouls resided in desolate, uninhabited deserts or among ancient ruins. They would disorient ordinary travelers and lure them to their deaths. What we call &#8220;risk management&#8221; in modern corporate or business strategy, these ancient myths executed with absolute precision.</p><p>A psychological concept or image like the Ghoul was created precisely to make ordinary people understand that traveling alone in the desert or wandering near ruins at night without reason is extremely perilous.</p><p>The most fascinating aspect is the Ghoul&#8217;s ability to change form, or its shapeshifting nature. According to folklore, they could easily deceive travelers by taking the guise of a beautiful woman or an ordinary person. Lore suggests that these Ghouls, taking on a female form, attempted to abduct many people. Furthermore, Moroccan folklore speaks of a notorious female Ghoul named Aicha Kandicha, who would assume the form of a stunningly beautiful woman near riverbanks or bodies of water to attract young men, only to brutally murder them later. Her true identity could only be recognized by her goat-like or camel-like legs.</p><p>This concept of shapeshifting reminds me of a deep and eternal pattern in human psychology. Danger never presents itself to us in its true, terrifying form. Danger is always wrapped in an attractive, deceptive, and seemingly safe package.</p><p>The people of ancient Arabia understood this ultimate truth very well. They realized that a flame seen from afar in the desert, or the friendly demeanor of a stranger, could actually be a deadly trap. Therefore, they used the Ghoul&#8217;s shapeshifting ability as a powerful metaphor to teach their society to stay alert against such illusions.</p><p>A famous poet from the pre-Islamic era of Arabia was named <strong>Ta&#8217;abbata Sharran</strong>. The meaning of this peculiar name is &#8220;he who carries an evil under his armpit.&#8221; The story behind this name is one of the most thrilling and instructive chapters in Ghoul mythology.</p><p><em>According to folklore, while traveling through the desert one day, this poet spotted a lone sheep. Thinking it might just be an ordinary stray sheep, he picked it up, tucked it under his arm to rescue it, and began walking toward home. But the further he walked, the more he began to feel the sheep&#8217;s weight increasing unnaturally. It felt to him as if he were carrying the burden of a massive boulder.</em></p><p><em>At one point, unable to bear the weight any longer, he set it down on the ground, only to discover that it was no ordinary sheep, but rather a hideous-looking Ghoul. According to the poet&#8217;s own description, the Ghoul had a cleft, cat-like face, and its two legs were cloven like those of a camel or a goat. The poet instantly killed it with a single strike of his sword.</em></p><p>As an analyst, I believe this story serves as an excellent metaphor for excessive greed or the silent danger of blindly embracing the unknown without verification. The core essence of this tale is the practical lesson that picking up an unfamiliar treasure in the desert can ultimately lead to one&#8217;s own undoing.</p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=207890698&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=207890698"><span>Get 20% off for 1 year</span></a></p><p>Another bizarre rule hidden within the mythology that made me think deeply is the <strong>One Strike Rule</strong>.</p><p>In Arabian folklore, it was said that the only way to kill a Ghoul was to strike it exactly once with a sword. Even though the Ghoul displayed a terrifying form&#8212;completely twisting its head around&#8212;he remained entirely unperturbed and killed it with a single strike of his sword. (It should be noted that this is not a historically verified event from reliable sources; it is simply part of Arabian folklore.)</p><p>According to the lore, if you strike a Ghoul a second time, it will resurrect, and you would then have to strike it a thousand more times to kill it again. After the first blow, the Ghoul often feigns death or begs to be struck one more time. However, falling into that emotional trap guarantees certain doom.</p><p>Behind this bizarre rule, I see profound psychological and decision-making insights. It teaches us that the final resolution to any crisis must be highly decisive and confident. Once the right decision is made, revisiting the same issue out of hesitation or excessive emotion only makes the problem more complicated. Perhaps ancient people wanted to impart this very technique of maintaining mental fortitude and focus to their future generations through these stories.</p><p>My favorite part of this long historical journey is the perspective of the <strong>Mu&#8217;tazila</strong>, or the rationalist school of scholars. In particular, the famous 9th-century philosopher and thinker <strong>Al-Jahiz</strong> must be mentioned.</p><p>In his vast zoological treatise, he meticulously analyzed the existence of the Ghoul from a scientific and psychological standpoint. Al-Jahiz argued with great conviction that the Ghoul is not an actual physical creature; rather, it is entirely an illusion or hallucination of the human brain. He brilliantly explained that when a person is completely alone in the vast desert, the surrounding emptiness, isolation, and extreme psychological stress exert a severe negative impact on their mind.</p><p>Consequently, that person begins to perceive the sound of the wind, the movement of shadows, or any ordinary occurrence as the presence of an intelligent and ferocious monster. Especially in a society where individuals are raised hearing terrifying tales of the Ghoul from childhood, the subconscious mind has already painted a horrific picture of this demon. In moments of perceived danger, it feels to them as if that very subconscious fear has manifested into a tangible reality right before their eyes.</p><p>This analysis by Al-Jahiz clearly reminds me of modern-day <strong>cognitive biases</strong> or psychological fallacies. The rational, analytical framework that Al-Jahiz established a millennium ago remains equally relevant and essential today for our corporate decision-making and critical thinking in modern life.</p><p>Now, let us come to the biggest twist, or the story of <strong>historical data corruption</strong>.</p><p>In modern global pop culture, we perceive the Ghoul as a hideous monster that exhumes and devours corpses from graveyards. However, upon deeper analysis, I discovered that classical Arabic literature and folklore never contained any mention of Ghouls eating corpses. So, where did this gruesome concept originate, and how did it become intertwined with the original lore?</p><p>The answer lies in 18th-century Europe, during the time when the French Orientalist <strong>Antoine Galland</strong> was translating <em>One Thousand and One Nights</em> (The Arabian Nights).</p><p>Galland did not merely stop at translating; to captivate his French and European readers, he introduced numerous new elements and characters to the original tales. The story of <em>Sidi Nouman</em> was crafted in exactly this manner.</p><p>In this tale, Sidi Nouman begins to notice his wife Amina&#8217;s bizarre behavior. One day, he follows her and witnesses a horrifying scene: his wife is actually a shapeshifting Ghoul who, along with other Ghouls, is digging up human graves and devouring corpses. This concept of exhuming and eating corpses is a direct influence of <strong>European vampire mythology</strong>.</p><p>Galland understood that his European readers would not resonate with the fear of getting lost in the desert as much as they would be terrified by tales of graveyard corpse-thieves or bloodthirsty monsters. Therefore, he dragged the Ghoul from the Arabian desert straight into the European graveyard.</p><p>I view this as a masterclass example of <strong>cultural mutation</strong> and <strong>market adaptation</strong>. When a folktale enters a different culture, it completely repackages itself to align with the psychology of a global audience.</p><p>Reflecting deeply on this entire phenomenon, I realized that these ancient folktales are not merely fairy tales; rather, they are living <strong>time capsules</strong> of human psychology and societal evolution. The Ghoul is not a supernatural creature; it is an eternal symbol of our unknown fears and insecurities. For ages, humanity has desperately tried to give a specific shape or form to its fears in an attempt to conquer them.</p><p>When we play video games like the <em>Fallout</em> series, battle monsters in <em>Dungeons &amp; Dragons</em>, or watch George Romero movies, we might get scared seeing zombies called Ghouls, but we rarely pause to think that the roots of this name lie hidden in the uncharted sandy expanses of ancient Arabia. Over time, the Ghoul has not only changed its physical form, but it has also perfectly adapted to humanity&#8217;s evolving fears.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><p>For the people of ancient Arabia, the greatest fear was getting lost in the desert, whereas in the modern era, the manifestation of our fears is much more psychological and complex. This entire evolution teaches us a profound truth: <strong>humans can never entirely erase their fears; instead, over time, we simply give our fears new names and create new narratives.</strong></p><p>In today's modern world, we may not have to cross the vast sandy deserts of Arabia on foot, but we are all traversing some unknown corporate or career desert every single day. Even there, various types of invisible <strong>Ghouls</strong> or hidden dangers are constantly waiting for us. It could be a bad investment, a premature career decision, or an unknown fear hidden deep within our own minds, which constantly tries to deceive us through its shapeshifting.</p><p>I am confident that today&#8217;s cultural and psychological analysis will compel you to completely rethink ancient mythology and human fear. When you look at your own life or career, do you perceive the existence of any such invisible Ghoul that is constantly trying to mislead you? You might want to think deeply about how you can tackle that unknown fear or confusion through logic and analysis.</p><p>Perhaps there is a rational analyst hiding inside you as well, just waiting for the right moment. This perspective might help you decode the world around you in a completely new way. Feel free to share your thoughts and personal observations about such invisible obstacles in life, because knowledge and new ideas truly have no boundaries.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p style="text-align: center;">I&#8217;m running a special for $40/year or $5/month.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=207890698&quot;,&quot;text&quot;:&quot;Get 20% off for 1 year&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.revealedeye.com/subscribe?coupon=55d4aba6&amp;utm_content=207890698"><span>Get 20% off for 1 year</span></a></p><p><em><span>To see how readers have benefited from this publication and the community it has built, you can view their feedback </span><a href="https://revealedeye.substack.com/p/reader-feedback">here</a><span>.</span></em></p>]]></content:encoded></item><item><title><![CDATA[Who Really Owns The U.S. Housing Market? The Complete Roadmap]]></title><description><![CDATA[Are mega-investors like BlackRock taking over the housing market? We cut through the fog. Discover the hard data on private equity, mom-and-pop investors, and the booming build-to-rent trend in this report.]]></description><link>https://www.revealedeye.com/p/who-really-owns-the-us-housing-market-the-complete-roadmap</link><guid isPermaLink="false">https://www.revealedeye.com/p/who-really-owns-the-us-housing-market-the-complete-roadmap</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Mon, 15 Jun 2026 22:25:46 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/92ebec99-452b-4c42-818a-fd913a2e80d4_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Is BlackRock really buying up all of the single-family homes in America? How involved is Blackstone? Are private equity firms and big investors taking over the housing market? Are &#8220;build-to-rent&#8221; communities becoming a trend? Are foreigners buying up U.S. residential properties? Who owns all of the vacation rentals, manufactured home communities, and student housing? Are we really going to own nothing and be happy?</p><p style="text-align: justify;">Whether you are looking to buy, sell, rent, invest, relocate, or just want to keep your eye on the ball, this report will act as a roadmap, showing where individuals, mom-and-pop investors and large investors monopolize different sectors of the housing industry and where the hot locations are. It is packed with hundreds of statistics and charts to provide both context and visual aids for a comprehensive view of how the landscape of America is shifting. There have been some big misconceptions and many of these statistics will surprise people.</p><div><hr></div><p style="text-align: justify;"><em>The Complete Roadmap:<br><br>&#8226; Single-Family Homes and The Rental Market: Homeowners Versus Investors<br>&#8226; The Top 6 Companies That Own Single-Family Home Rentals<br>&#8226; Build-To-Rent Single-Family Home Communities<br>&#8226; Foreign-Owned U.S. Residential Property<br>&#8226; Manufactured Housing Communities<br>&#8226; Vacation Rental Homes Market<br>&#8226; Student Housing Market<br>&#8226; The Affordable Housing Scheme<br>&#8226; Private Equity and Large Investors<br>&#8226; The Biggest Takeaways</em></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p style="text-align: justify;">Increased mortgage rates that have reached as high as 7.79%, coupled with increased homeowners insurance, property taxes, utility bills, and the darn silverware in the kitchen drawers, has made it extremely difficult for people to afford homes. One of the bigger trends is build-to-rent communities. In fact, many private equity firms, real estate management companies and developers have been selling off inventory of single-family homes while the market has been hot and using the capital to expand on these communities. But make no mistake, there is also a growing trend of buying homes for cash and converting them to rentals. Is it the mega investors, the mom-and-pops or the small-to medium-sized management companies, and where do the shareholders fit into this action?</p><p style="text-align: justify;">It&#8217;s important to cut through the fog and get down to specifics while comparing homeowners versus small investors, flippers, and mega investors to see where this housing market sits and where it&#8217;s headed. The reality is that individual homeowners own the majority of the single-family market and there are a lot of data points that will surprise people. There is also opportunity for individuals and mom-and-pop investors. However, private equity firms pretty much have their claws dug in to every sector of the housing industry from single-family homes to manufactured housing communities and student housing.</p><p style="text-align: justify;">There are numbers flying all over the place and it&#8217;s not an apples-to-apples comparison by any means because numerous sources use mixed terms without specifying precisely the type of dwelling the numbers represent. Oftentimes, the percentages for investors&#8217; stakes are reduced by lumping data on specific dwellings into the overall housing units market. In addition to this, certain data is only available up to 2022, where other data is current through first quarter 2024. Another big hiccup is that there is no universal definition of &#8220;institutional investor,&#8221; so multiple data sources will state numbers and percentages based on what they deem to be an institutional investor. For example, some break it up based on 1-10 homes being a small investor and mega investors own more than 1,000, while others will report numbers based on large investors owning more than 100 homes. And, there are also short-term and long-term investors, which obviously makes a huge difference in the grand scheme of things. Furthermore, most don&#8217;t dig deep enough to get a realistic picture of who the actual owners are. The data is inconsistent across the board, so comparisons and scrutiny are necessary when pulling data points.</p><p style="text-align: justify;">After doing an immense amount of cross referencing, digging into dozens of data points, and running the math to get to the bottom of the actual numbers, this report reveals where homeowners, small investors and mega investors stand in the entire U.S. housing market.</p><p style="text-align: justify;"><strong>Definitions for clarity:</strong></p><p style="text-align: justify;">&#8226; <strong>Single-Family Homes</strong>: include fully detached homes and semi-detached which are side-by-side dwellings making up row houses, duplexes, quadruplexes, and townhouses. If there are units above or below, they are not separate by a ground-to-roof wall, or they have shared meters for utilities they are considered multifamily.</p><p style="text-align: justify;">&#8226; <strong>Multifamily Units</strong>: residential buildings containing units built one on top of another and those built side-by-side which do not have a ground-to-roof wall and/or have common facilities such as attic, basement, plumbing, etc. Townhouses and condominiums that do not meet the definition of single-family homes fall under multifamily. Typically, multifamily buildings consist of 5 units or more, but a single structure with 2-4 units can also be considered multifamily if it meets the criteria. Example: of the 450,000 completed multifamily units in <a href="https://www.census.gov/construction/chars/mfu.html">2023</a>, only 12,000 were 2-4 units, 206,000 made up 5-49 units and 233,000 were buildings with over 50 units, with the largest volume built in the South.</p><p style="text-align: justify;">&#8226; <strong>Housing Units</strong>: include all single-family detached and semi-detached homes, all multifamily such as apartments, a group of rooms, condos, prefabricated and modular units, mobile homes, and units in assisted living facilities. Excluded from statistics are: dormitories and rooming housing, barracks, transient hotels unless permanent resident, and nursing homes.</p><h4>Single-Family Homes and The Rental Market: Homeowners Versus Investors</h4><p>Homeownership rate has toggled between 62.9% and 69.2% from 1965 to April 30, 2024 where it <a href="https://fred.stlouisfed.org/series/RHORUSQ156N">sits</a> at 65.6%. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EZ-V!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EZ-V!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png 424w, https://substackcdn.com/image/fetch/$s_!EZ-V!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png 848w, https://substackcdn.com/image/fetch/$s_!EZ-V!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png 1272w, https://substackcdn.com/image/fetch/$s_!EZ-V!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!EZ-V!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png" width="1024" height="495" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:495,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EZ-V!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png 424w, https://substackcdn.com/image/fetch/$s_!EZ-V!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png 848w, https://substackcdn.com/image/fetch/$s_!EZ-V!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png 1272w, https://substackcdn.com/image/fetch/$s_!EZ-V!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dcf1dab-154b-484e-9633-f0d77555f11c_1024x495.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;">As of 2022, 39.28% of homeowners <a href="https://www.investopedia.com/percent-homeowners-have-mortgage-8680325">own</a> their homes outright and do not carry a mortgage, which is a 6.5% increase since 2010. Again, nearly 40% of homeowners own their homes outright and are mortgage-free! 38% of all homeowners are baby boomers so many have probably lived in their homes for a long time and paid off their mortgage, and some &#8220;homeowners&#8221; are investors who often don&#8217;t carry a mortgage. Nonetheless, it&#8217;s an impressive percentage.</p><p style="text-align: justify;">For those who don&#8217;t own their homes outright, the largest mortgage originators by number of loans as of 2023 are United Wholesale Mortgage, Rocket Mortgage, Bank of America, Fairway Independent, CrossCountry, U.S. Bank, Navy Federal, Citizens Bank, PNC Bank, and LoanDepot.</p><p style="text-align: justify;"><strong>Who are the top shareholders of the top three largest mortgage lenders in the U.S.?</strong></p><p style="text-align: justify;">The top shareholders of United Wholesale Mortgage (UWM Holdings Corp) are Vanguard, Fidelity, Platinum Equity Advisors, BlackRock, and Northern Trust Corp.</p><p style="text-align: justify;">The top shareholders of Rocket Mortgage (Rocket Companies, Inc.) are Vanguard, Fidelity, Boston Partners, JP Morgan Chase &amp; Co, and BlackRock.</p><p style="text-align: justify;">The top shareholders of Bank of America are Berkshire Hathaway, Vanguard, BlackRock, State Street Corp, and Fidelity. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PAuD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PAuD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png 424w, https://substackcdn.com/image/fetch/$s_!PAuD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png 848w, https://substackcdn.com/image/fetch/$s_!PAuD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png 1272w, https://substackcdn.com/image/fetch/$s_!PAuD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!PAuD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png" width="1024" height="622" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:622,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PAuD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png 424w, https://substackcdn.com/image/fetch/$s_!PAuD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png 848w, https://substackcdn.com/image/fetch/$s_!PAuD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png 1272w, https://substackcdn.com/image/fetch/$s_!PAuD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81ab9ae4-1898-4c05-9969-dfd14e3f9bfb_1024x622.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>New housing builds have been on a steady <a href="https://www.census.gov/construction/nrc/img/c20_curr.gif">increase</a> since 2010, with a slight dip in 2022-2023. On average, there are close to 1.5 million house starts annually, with roughly 65% accounting for single-family homes. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MkgL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MkgL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png 424w, https://substackcdn.com/image/fetch/$s_!MkgL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png 848w, https://substackcdn.com/image/fetch/$s_!MkgL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png 1272w, https://substackcdn.com/image/fetch/$s_!MkgL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!MkgL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png" width="1024" height="461" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c4762462-7e63-4961-931e-fe3891cf26db_1024x461.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:461,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MkgL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png 424w, https://substackcdn.com/image/fetch/$s_!MkgL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png 848w, https://substackcdn.com/image/fetch/$s_!MkgL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png 1272w, https://substackcdn.com/image/fetch/$s_!MkgL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4762462-7e63-4961-931e-fe3891cf26db_1024x461.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In 2023, North Carolina <a href="https://ipropertymanagement.com/research/housing-starts">had</a> the largest number of privately owned housing permits per 1,000 residents, while Idaho, Florida, Arizona, South Dakota, and Texas saw good activity as well. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Z1ue!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Z1ue!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png 424w, https://substackcdn.com/image/fetch/$s_!Z1ue!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png 848w, https://substackcdn.com/image/fetch/$s_!Z1ue!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png 1272w, https://substackcdn.com/image/fetch/$s_!Z1ue!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!Z1ue!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png" width="1024" height="680" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:680,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Z1ue!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png 424w, https://substackcdn.com/image/fetch/$s_!Z1ue!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png 848w, https://substackcdn.com/image/fetch/$s_!Z1ue!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png 1272w, https://substackcdn.com/image/fetch/$s_!Z1ue!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0badb3f9-17b3-41bc-9567-3c1d81655446_1024x680.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;">According to a May, 2024 <a href="https://www.census.gov/data/tables/time-series/demo/popest/2020s-total-housing-units.html">release</a> by the U.S. Census Bureau, Population Division on annual estimates of housing units for the United States, Regions, States, and the District of Columbia, there were 145.4 million housing units in the U.S., which was updated to 146.6 million in <a href="https://www.census.gov/housing/hvs/data/detailed_tables.html">Q2 2024</a>.</p><p style="text-align: justify;"><strong>U.S. Housing:</strong><br>Housing Units: 146,640,000<br>Occupied: 131,414,000<br>Owner occupied: 86,259,000<br>Renter occupied: 45,155,000<br>Vacant: 15,227,000</p><p style="text-align: justify;"><strong><a href="https://data.census.gov/table/ACSDP1Y2023.DP04">Approximate Housing Inventory</a>:</strong><br>90 million single-family detached homes<br>9 million single-family attached homes<br>23 million apartment units &#8211; <a href="https://www.nmhc.org/research-insight/quick-facts-figures/quick-facts-apartment-stock/">39% are 2-bedroom units</a> &amp; <a href="https://ipropertymanagement.com/research/housing-starts">87.2% of new apts. are built with 20+ units</a><br>17 million duplex, condos, townhomes and other multifamily units that consist of 2-9 unit structures<br>8 million manufactured and mobile homes</p><p style="text-align: justify;"><strong>Vacancy Breakdown:</strong><br>11,776,00 year-round &#8211; 3,451,000 seasonal<br>Over 8 million are single-family attached and detached<br>Over 5 million are apartments<br>Over 1 million are manufactured and mobile homes</p><p style="text-align: justify;"><strong>Rental Housing Share from 2023 figures:</strong><br>65% (29 million) apartments in multifamily buildings<br>31% (14 million) single-family attached and detached homes<br>4% (2 million) manufactured and mobile homes </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1mYq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1mYq!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png 424w, https://substackcdn.com/image/fetch/$s_!1mYq!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png 848w, https://substackcdn.com/image/fetch/$s_!1mYq!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png 1272w, https://substackcdn.com/image/fetch/$s_!1mYq!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!1mYq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png" width="1024" height="643" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:643,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!1mYq!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png 424w, https://substackcdn.com/image/fetch/$s_!1mYq!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png 848w, https://substackcdn.com/image/fetch/$s_!1mYq!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png 1272w, https://substackcdn.com/image/fetch/$s_!1mYq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e1b0d44-4ae9-43bf-b40e-6a18b47f41dd_1024x643.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>So who owns all of the single-family homes?</h4><p>According to John Burns Research &amp; Consulting, investors (including second-home buyers) <a href="https://jbrec.com/insights/charting-a-22-year-roller-coaster-of-investor-activity/">own</a> 14.3 million single-family rental homes of which 11.4 million are detached and 2.9 million are attached. Based on the 99 million figure pulled from the Census Bureau, that would account for 14.4% of the single-family housing market. However, John Burns&#8217; chart indicates 9.9% to represent the percentage of single-family rental homes owned by investors from the overall housing unit stock in the U.S. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vLpH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vLpH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png 424w, https://substackcdn.com/image/fetch/$s_!vLpH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png 848w, https://substackcdn.com/image/fetch/$s_!vLpH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png 1272w, https://substackcdn.com/image/fetch/$s_!vLpH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!vLpH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png" width="1024" height="746" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:746,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!vLpH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png 424w, https://substackcdn.com/image/fetch/$s_!vLpH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png 848w, https://substackcdn.com/image/fetch/$s_!vLpH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png 1272w, https://substackcdn.com/image/fetch/$s_!vLpH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f49de5f-9f42-43fe-a696-579aa87a11fd_1024x746.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Burns&#8217; data shows that investors are purchasing 25% of homes, which includes second-home buyers. The following chart illustrates that the largest sector of investors are the smaller mom-and-pops who own between 1-9 homes making up nearly 18%, followed by the investors with portfolios of 10-99 units who account for roughly 5%. Big institutional investors who own 100 or more homes are buying less than 2% of all homes. Many of the bigger investors are invested in the build-to-rent single-family home communities, as documented further down.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_J3M!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_J3M!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png 424w, https://substackcdn.com/image/fetch/$s_!_J3M!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png 848w, https://substackcdn.com/image/fetch/$s_!_J3M!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png 1272w, https://substackcdn.com/image/fetch/$s_!_J3M!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!_J3M!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png" width="1024" height="771" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:771,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_J3M!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png 424w, https://substackcdn.com/image/fetch/$s_!_J3M!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png 848w, https://substackcdn.com/image/fetch/$s_!_J3M!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png 1272w, https://substackcdn.com/image/fetch/$s_!_J3M!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e8d41d3-a908-4b29-9a37-39abb5171994_1024x771.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;">According to the National Association of Home Builders, the nation&#8217;s stock of <a href="https://eyeonhousing.org/2024/09/the-nations-stock-of-second-homes-2/">second homes</a> was at 6.5 million in 2022. Some of those folks rent their second home out, and therefore fall under the mom-and-pop category of the 14.3 million investors who own and rent single-family homes.</p><p style="text-align: justify;">It&#8217;s also important to note that foreigners would also calculate into the single-family rental homes. Between April 2023 and March 2024, foreigners <a href="https://www.nar.realtor/sites/default/files/documents/2024-international-transactions-in-us-residential-real-estate-report-07-17-2024.pdf">purchased</a> 54,300 housing units in the U.S., of which 76% were a detached single-family home or townhome, the median purchase price was $475,000, and 45% use the property for a vacation home, rental, or both. The chart below just represents the top five foreign buyers. See the housing section further down for more details on foreign buyers of U.S. residential property. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FloX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FloX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png 424w, https://substackcdn.com/image/fetch/$s_!FloX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png 848w, https://substackcdn.com/image/fetch/$s_!FloX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!FloX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!FloX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png" width="777" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:777,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FloX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png 424w, https://substackcdn.com/image/fetch/$s_!FloX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png 848w, https://substackcdn.com/image/fetch/$s_!FloX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!FloX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F236ff7a9-a868-4e8f-9d43-e91056bedb08_777x1024.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>According to Yardi-Matrix, In July 2024, they <a href="https://www.afire.org/summit/sfr2024p2/">indicated</a> that the large investors owning over 100 single-family rental homes owned roughly 800,000 &#8211; less than 5% of all SFRs. Some other highlights Yardi reported on were that 163,000 units were in communities with fifty or more homes as of March 2024, the occupancy rate of SFR communities was higher than multifamily at 95.4% nationally, and that renting has become more affordable than a mortgage. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1nft!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1nft!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png 424w, https://substackcdn.com/image/fetch/$s_!1nft!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png 848w, https://substackcdn.com/image/fetch/$s_!1nft!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png 1272w, https://substackcdn.com/image/fetch/$s_!1nft!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!1nft!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png" width="1024" height="824" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f40967da-11b1-4673-802f-c82799b0136f_1024x824.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:824,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!1nft!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png 424w, https://substackcdn.com/image/fetch/$s_!1nft!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png 848w, https://substackcdn.com/image/fetch/$s_!1nft!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png 1272w, https://substackcdn.com/image/fetch/$s_!1nft!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff40967da-11b1-4673-802f-c82799b0136f_1024x824.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;">&#8226; In an Urban Institute <a href="https://www.urban.org/sites/default/files/2023-04/A%20Profile%20of%20Institutional%20Investor%E2%80%93Owned%20Single-Family%20Rental%20Properties_0.pdf">report</a>, as of June 2022, there were 46.6 million total rental properties with 15.1 million being one-unit properties (single-family) accounting for 32.4% of the total rental stock. They suggest that the total institutional investor ownership (those owning at least 100 single-family homes) owned 3.8% of the one-unit rentals nationwide. That makes sense since there was a big buying period and then many investors sold off homes when the price was right and invested in the build-to-rent sector.</p><p style="text-align: justify;">&#8226; According to a 2024 first quarter home sales <a href="https://www.realtor.com/news/trends/real-estate-investors-report-first-quarter-2024/">report</a> by Realtor.com, investors accounted for 14.8% of home purchases, whereby 62.6% of those purchases were made by small investors (10 or fewer homes). Realtor reports that this is the highest small investor share since 2001 when they first began tracking the sales. The large percentages being thrown around in media on investor-owned homes, are percentages of &#8220;home sales&#8221; for a specific quarter, year, or geographic location, such as this report by Realtor, not the percentage of all single-family homes owned by investors. It&#8217;s also important to note that the word &#8220;investor&#8221; represents single individuals who purchase second homes as well. As one can see in this Realtor report, 62.6% of the 14.8% &#8220;investor purchases&#8221; were small investors who purchased between 1-9 homes, meaning just 5.5% of homes were purchased by investors who own 10+ homes, and many of those are likely homes that are being flipped, not rented.</p><p style="text-align: justify;">&#8226; Single-family housing currently makes up 75% of land that is <a href="https://www.cnn.com/2023/08/05/business/single-family-zoning-laws/index.html">zoned</a> for housing, but many local and state governments have been working on changing zoning laws to allow for smaller housing and multifamily housing to consume portions of that land. They are also aiming to create affordable housing developments. The National Association of Home Builders&#8217; 10-point housing plan <a href="https://www.nahb.org/blog/2024/07/jchs-middle-housing-report">includes</a> overturning local zoning rules, removing permitting roadblocks, relief from environmental and community review requirements, and to pass federal tax legislation that will help expand affordable housing.</p><p style="text-align: justify;">&#8226; In the multifamily sector, such as apartments, the numbers on ownership are a bit fuzzy. There are currently 45.1 million total rental units in the U.S based on the <a href="https://www.census.gov/housing/hvs/data/detailed_tables.html">Q2 2024</a> Census data, of which roughly 30-31 million would represent multifamily. According to the National Rental Home Council, institutional investors <a href="https://www.rentalhomecouncil.org/resources-research/">owned</a> 55% of multifamily rental units as of 2018. Fast forward to May 2022, and Savills <a href="https://www.savills.com/impacts/market-trends/multifamily-attracts-record-global-investment.html">reported</a> that the institutional investors accounted for 40%. In the apartment arena, Greystar has taken the <a href="https://www.globest.com/2024/04/08/greystar-takes-crown-as-top-us-apartment-owner/">lead</a> over MAA in owning and/or managing more than one million units in the U.S. In 2023, the top five largest apartment owners were MAA, Greystar, Morgan Properties, AvalonBay Communities, and Equity Residential, with three of the five supported by BlackRock and Vanguard. Here is the full 2023 <a href="https://www.nmhc.org/research-insight/the-nmhc-50/top-50-lists/2023-top-owners-list/">list</a> of the top 50.</p><p style="text-align: justify;">Multifamily unit starts have declined the first half of 2024 from much higher levels in 2022-2023. See Fannie Mae&#8217;s full 2024 <a href="https://www.fanniemae.com/media/52506/display">report</a> on the multifamily construction pipeline update.</p><p style="text-align: justify;">&#8226; The map by GAO below shows the hot spots that the mega investors in the single-family rental market are moving in on. Whereas the percentage across the country only equates to 2%, when isolating individual areas, one can see that number climb quickly. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NAkn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NAkn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png 424w, https://substackcdn.com/image/fetch/$s_!NAkn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png 848w, https://substackcdn.com/image/fetch/$s_!NAkn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png 1272w, https://substackcdn.com/image/fetch/$s_!NAkn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!NAkn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png" width="1024" height="722" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:722,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!NAkn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png 424w, https://substackcdn.com/image/fetch/$s_!NAkn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png 848w, https://substackcdn.com/image/fetch/$s_!NAkn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png 1272w, https://substackcdn.com/image/fetch/$s_!NAkn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21d8e16-cacb-49c1-a2b4-2646f84da777_1024x722.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;">&#8226; According to MetLife Investment Management, they <a href="https://www.cnbc.com/2023/02/21/how-wall-street-bought-single-family-homes-and-put-them-up-for-rent.html">believe</a> that institutional investors could control 40% of the U.S. single-family rental home market by 2030. That would be an incredible increase from 800,000 homes, if they are referring to &#8220;institutional investors&#8221; as owning 100+ homes.</p><p style="text-align: justify;">&#8226; The Urban Institute <a href="https://www.urban.org/sites/default/files/2023-08/A%20Profile%20of%20Institutional%20Investor%E2%80%93Owned%20Single-Family%20Rental%20Properties.pdf">shows</a> the top 20 locations where mega investors hold single-family rental homes versus where the smaller investors dominate, and several areas tend to overlap. These maps are based on 2022 records, but it&#8217;s pretty safe to bet that the locations are still prime for them. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nfpC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nfpC!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png 424w, https://substackcdn.com/image/fetch/$s_!nfpC!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png 848w, https://substackcdn.com/image/fetch/$s_!nfpC!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png 1272w, https://substackcdn.com/image/fetch/$s_!nfpC!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!nfpC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png" width="1024" height="604" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:604,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nfpC!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png 424w, https://substackcdn.com/image/fetch/$s_!nfpC!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png 848w, https://substackcdn.com/image/fetch/$s_!nfpC!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png 1272w, https://substackcdn.com/image/fetch/$s_!nfpC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10490333-2b72-4bb1-8b35-032ad1a9ca2f_1024x604.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bdbv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bdbv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png 424w, https://substackcdn.com/image/fetch/$s_!bdbv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png 848w, https://substackcdn.com/image/fetch/$s_!bdbv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png 1272w, https://substackcdn.com/image/fetch/$s_!bdbv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!bdbv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png" width="1024" height="580" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/89129948-5ab4-466f-b187-105714006e3f_1024x580.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:580,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!bdbv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png 424w, https://substackcdn.com/image/fetch/$s_!bdbv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png 848w, https://substackcdn.com/image/fetch/$s_!bdbv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png 1272w, https://substackcdn.com/image/fetch/$s_!bdbv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89129948-5ab4-466f-b187-105714006e3f_1024x580.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;">&#8226; In a 2018 international <a href="https://www.rentcafe.com/blog/rental-market/renting-landscape-30-countries-around-world/">study</a>, RentCafe analyzed 30 countries to determine the share of owning vs renting. They discovered that in 29 out of 30 countries the majority were homeowners, with exception of Switzerland where more than half of the population rents. This is a great map they put together, covering 30 countries, to show where the renting vs owning market stood back in 2018.</p><p style="text-align: justify;">In 2018, 36.2% of Americans rented vs owned. As of April 2024, the rental rate dropped slightly to 34.4%.</p><p style="text-align: justify;">In 2023, 2.5 million households <a href="https://www.rentalhomecouncil.org/2-5-million-u-s-households-moved-to-a-single-family-rental-home-in-the-past-year/">moved</a> to a single-family rental home, meaning they either moved from a multifamily unit, were first-time renters, or sold their homes and opted to rent a home. In a survey conducted by the U.S. Census Bureau, 14.3% stated they made the move because they wanted new or better housing, while 13.2% said it was for a job transfer and 10.9% wanted cheaper housing.</p><p style="text-align: justify;">Since the percentage of renters actually dropped over the past six years, that survey would indicate that the market is likely shifting from multifamily to single-family rentals. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!QqJm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!QqJm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png 424w, https://substackcdn.com/image/fetch/$s_!QqJm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png 848w, https://substackcdn.com/image/fetch/$s_!QqJm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png 1272w, https://substackcdn.com/image/fetch/$s_!QqJm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!QqJm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png" width="1024" height="739" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:739,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!QqJm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png 424w, https://substackcdn.com/image/fetch/$s_!QqJm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png 848w, https://substackcdn.com/image/fetch/$s_!QqJm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png 1272w, https://substackcdn.com/image/fetch/$s_!QqJm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72daca8a-a5e2-4f53-93fa-698b149d47b8_1024x739.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>&#8226; Rent prices are increasing faster than home prices in two-thirds of the country, with an average investment return of 7.55% in 2024. Rents are also rising faster than wages in the majority of 341 counties that were <a href="https://www.attomdata.com/news/most-recent/attoms-q1-2024-single-family-rental-market-report/">analyzed</a> by ATTOM. The <a href="https://public.tableau.com/app/profile/jennifer8334/viz/Single-FamilyRentalReturnsbyCounty2024/Dashboard1">interactive map</a> created by ATTOM shows single-family rental returns in each of these counties, with some areas hitting in the teens.</p><p><strong>Ownership Recap of Single-Family Homes:</strong><br>&#8226; Investors own and rent 14.3 million single-family attached and detached homes<br>&#8226; Investors account for 14.4% of all single-family homes or 9.9% of all housing units in the U.S.<br>&#8226; Investors (including second-home buyers) are purchasing 25% of all homes sold<br>&#8226; Mom-and-Pops are leading the way (1-9 homes) &#8211; 18%<br>&#8226; Mid-Size Investors (10-99 homes) &#8211; 5%<br>&#8226; Big Institutional Investors (100+ homes) &#8211; 2%<br>&#8226; Big Institutional Investors currently own roughly 800,000 single-family rental homes</p><h4>The Top 6 Companies That Own Single-Family Rental Homes In The U.S.</h4>
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          <a href="https://www.revealedeye.com/p/who-really-owns-the-us-housing-market-the-complete-roadmap">
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   ]]></content:encoded></item><item><title><![CDATA[The Art of False Defeat in The Housing Market]]></title><description><![CDATA[Don't fall for the "you'll own nothing" propaganda. Discover the truth about the U.S. housing market and how everyday homeowners are still winning.]]></description><link>https://www.revealedeye.com/p/the-art-of-false-defeat-in-the-housing-market</link><guid isPermaLink="false">https://www.revealedeye.com/p/the-art-of-false-defeat-in-the-housing-market</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Thu, 11 Jun 2026 07:30:58 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/294211d5-18ee-4215-a12c-f0a966e5f330_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Have you ever been in a sports league or played on a rec team? You wake up in the morning thinking about the big game coming and psyching yourself up for the big win. Nothing is going to stop you &#8211; you are pumped!</p><p style="text-align: justify;">You think about all of the best players on your team, both offense and defense, then you start assessing the players on the other team and how you are going to out-maneuver them. Your team has built a solid strategy, run plays exceptionally together, you&#8217;ve won countless games and you know you got this in the bag. You are heading for the playoffs!</p><p style="text-align: justify;">But then the coaches on the other team are informing everyone that they&#8217;ve already won, the news is spinning the same tale, and everyone is telling you that your team has lost even before the game began. People aren&#8217;t even planning on going to the game because they know the other team has already won &#8211; it&#8217;s all the buzz. Even your sponsors dropped you. People aren&#8217;t interested in cheering for the underdog because they are so distracted by the winners flooding them with information on how they beat everyone. You may as well not even play for there is no chance of winning &#8211; you will never make it to the playoffs &#8211; so you are told.</p><p style="text-align: justify;">Suddenly you find yourself in doubt and start sizing up the players for defensive moves, and you feel drenched in defeat before the game even begins. Do you think you are going to win that game?</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p style="text-align: justify;">This is how the &#8220;you will own nothing and be happy&#8221; camp pump out their PR and marketing to serve their private equity and hedge fund masters. The art of false defeat is a powerful social engineering tool, and they use it well. They play both offense and defense. Team offense pushes out the fear-mongering and propaganda to get everyone worked up, in a panic, and believing they are totally defeated, while the private equity and hedge fund masters play defense, claiming none of it is true. Of course, no one is going to believe them so they hedge their bets on team offense. And, once this goes on long enough, team offense is no longer needed because the sheer defeat felt by people will naturally propagate more defeat while sounding the alarm and essentially becoming the &#8220;free-of-charge&#8221; marketing arm for the camp. We have all fed into this.</p><p style="text-align: justify;">Similarly, the same camp manufactures both sides of catastrophes &#8211; swooping in to save the day. They are always playing both offense and defense with the goal of making people feel defeated.</p><p style="text-align: justify;">This is what&#8217;s happening in the U.S. housing market. They want everyone to feel defeated, as though people already &#8220;own nothing and will be happy.&#8221; It&#8217;s a PR stunt that&#8217;s been ingrained in everyone&#8217;s head and widely used by the masses.</p><p style="text-align: justify;">But the reality is, when it comes to the U.S. housing market, homeowners and small mom-and-pop investors are actually killing it! Everyone was told that BlackRock was buying up all of the homes in America, that the big institutional investors own it all, and there is no hope for our future, but this isn&#8217;t the case. This doesn&#8217;t mean that private equity firms aren&#8217;t pulling out all the tricks and trying to gobble up the housing market, or that you should take your eye off the ball, but it&#8217;s important to understand the true reality versus hyperbole.</p><p style="text-align: justify;">This isn&#8217;t to paint a picture that everything is all hunky-dory in the housing market, because private equity firms are on a fast track to build up single-family rental home communities, continue to build out multifamily homes, and expand on student housing, while they keep their sites on the manufactured housing communities. The big investors such as BlackRock, Vanguard, and State Street most certainly have a seat at the table for voting rights and dictating how a company should operate, in many sectors of the housing industry. There is no doubt about it &#8211; these guys are trying to monopolize the real estate market and all assets, but they want you to feel defeated and paralyzed from making decisions, from buying or investing, and from seeing that they are not all-powerful.</p><p style="text-align: justify;">On top of that, many states are jacking up property taxes, homeowners insurance, and of course general inflation across the board. Everyone is feeling the squeeze.</p><p style="text-align: justify;">However, homeowners and mom-and-pop investors dominate the single-family sector, vacation rentals, and the manufactured housing communities, with over 65% being homeowners as opposed to renters, and nearly 40% own their homes outright.</p><h3>The Reality of &#8220;Owning&#8221;</h3><p>Many people will say that even those who own their homes outright and have the deed in their hand don&#8217;t really own their house because if they don&#8217;t pay their property taxes, their house can be seized. Whereas, I do agree that property taxes are unconstitutional and like a form of extortion, I don&#8217;t know that I agree with the blanket statement that they therefore do not own their homes. We could apply that same theory to almost any of their &#8220;systems.&#8221; Let&#8217;s take cars for example. Let&#8217;s say you pay for your car outright with cash. You now own the title. But in order to drive it you have to pay for a license plate renewal sticker, get emissions tests, and carry insurance. If you neglect to do any of those things and get caught out on the road, your car could be impounded. The only way to get it back is to pay fines and deal with the courts. So did you ever really own it? Sure, if you play by their rules and pay their fees.</p><p>What about having a dog or a cat as a pet? You buy or adopt the pet, get the papers, and officially own the pet. But what happens if you don&#8217;t follow the rules of having to get an abundance of rabies shots? Most vets, groomers, and pet shops won&#8217;t even give you access to their services, and if your dog gets attacked by another dog and animal control is called and they find out your dog doesn&#8217;t have its rabies, they can take your dog away. So was the dog ever truly yours to begin with? Only if you play by their rules and pay their fees.</p><p style="text-align: justify;">One last example, and a very important one, is banking. You put the money that you own in a bank, but the bank charges fees for various services and many banks won&#8217;t let you take out more than $5,000 of your money, at a time. You have to put in an order to extract more out. What if there was an emergency and you are forced to wait as long as a week to get the money you &#8220;own&#8221; out of their bank? They are in the process of trying to move to a digital currency world and have already illustrated ways they can control your access to your money and how you spend it. Are you going to extract all your cash out of the bank or are you going to risk keeping what you &#8220;own&#8221; in their system? If you do hand it all over to them, with all of the above conditions and possibilities, are you declaring that you do not &#8220;own&#8221; your money? So then, if this digital currency locks into place one day and they have control over how you spend your money and lock you out of your account, are you just going to let your money go because you are declaring that you don&#8217;t &#8220;own&#8221; the money anyway since they have imposed these restrictions on you? Or is this any different than the imposed property taxes to maintain the deed to your home you own?</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><p style="text-align: justify;">Listen, if you haven&#8217;t realized by now that the global mafia takes a slice of the pie in every single industry, and designed it that way, then you&#8217;re not paying attention. This doesn&#8217;t make it right, and that&#8217;s why so many people are battling against them and their systems they&#8217;ve put in place. But the bottom line is &#8211; you either focus on the positive and take action where you can, or you live in defeat and choose to see everything as doom and gloom. If you own your home and want to relinquish your ownership and claim to the world that your deed is meaningless because you have to pay property taxes, then live in defeat.</p><p style="text-align: justify;">The fact of the matter is, while we are here in our short journey on planet earth, do we really technically own anything or do we claim ownership, buy and sell, move things around, play in their systems, and leave all material possessions behind when we leave this planet? Much of it is a matter of perspective. So in our short time here you can choose to live in defeat and feel that this global mafia has you by the balls, or you can appreciate the positive things and opportunities that come into your life and project that positivity outward so as to reject the negative BS trying to steamroll you. You can also come up with solutions, and there are many throughout this site. Bottom line &#8211; It&#8217;s a choice. Everything is a choice, and when you start claiming you have no choices, then you are playing into their victimhood scheme to keep you defeated. </p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;4a61bd3e-b5ed-4646-a3d6-0cf96df54aac&quot;,&quot;caption&quot;:&quot;The Rothschilds have been in control of the world for a very long time, their tentacles reaching into many aspects of our daily lives, as is documented in the following timeline.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The History of the &#8216;House of Rothschild&#8217; &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2026-03-04T20:16:26.503Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7e959ae5-f4ad-436f-bcde-0ce6d703bd56_1200x630.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/the-history-of-the-house-of-rothschild&quot;,&quot;section_name&quot;:&quot;Exposed&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:189893145,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:189,&quot;comment_count&quot;:2,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><h3>The Point of This Article</h3><p>We have far more skin in the game than they want you to believe. In fact, homeowners and mom-and-pop investors are the majority.</p><p style="text-align: justify;">It&#8217;s critical to get to the truth and understand the actual numbers, rather than believing everything you hear or read. Sometimes our emotions get the best of us and when we know what these people are capable of it makes it really easy to believe propaganda at times. But we must stay focused and see the opportunities before us rather than just the gloom. There are opportunities for individuals and small mom-and-pop investors to expand on their skin in the game instead of accepting a totally false defeat. People can start taking action now on a local, state and federal level to squeeze out the monopolies of big investors. Use their game against them. They wanted this propaganda out there to put people in a state of fear, so instead, use the actual facts in this report to show your state representatives how these private equity firms are pulling rental increases, evictions, and other stunts to try to buy up real estate. The topic is already primed.</p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p>]]></content:encoded></item><item><title><![CDATA[25 Most Shocking Medical Mistakes, and How You Can Protect Yourself]]></title><description><![CDATA[Are hospitals dangerous? With medical errors ranking as a leading cause of death, discover the 25 most shocking medical mistakes and learn actionable safety tips to protect yourself and your loved ones.]]></description><link>https://www.revealedeye.com/p/25-most-shocking-medical-mistakes-and-how-you-can-protect-yourself</link><guid isPermaLink="false">https://www.revealedeye.com/p/25-most-shocking-medical-mistakes-and-how-you-can-protect-yourself</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Mon, 04 May 2026 17:49:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/bZ5ccp82YMA" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>Story at a glance</strong></p><ul><li><p>Each day, more than 40,000 harmful and/or lethal medical errors occur in the U.S., and preventable medical errors kill around 440,000 patients each year, making medical mistakes the third leading cause of death</p></li><li><p>One in 25 patients end up acquiring an infection while in the hospital, and 75,000 people per year die as a result</p></li><li><p>Since 1983, 132 newborns have been abducted from U.S. health care facilities, and hundreds of individuals have been caught posing as doctors when, in fact, they did not have a medical degree</p></li><li><p>Misdiagnoses may occur in 10 percent of all cases, and 30 million prescriptions are improperly dispensed each year in U.S. pharmacies</p></li><li><p>Two in 10,000 surgical patients come out of surgery with a surgical instrument left inside, and an estimated seven patients undergo surgery on the wrong body part each and every day</p></li></ul><div id="youtube2-bZ5ccp82YMA" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;bZ5ccp82YMA&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/bZ5ccp82YMA?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>Hospitals are typically thought of as places where lives are saved, but statistics show they&#8217;re actually one of the most dangerous places you could possibly enter.<sup> </sup>Each day, more than 40,000 harmful and/or lethal medical errors occur, placing the patient in a worse situation than what they came in with.</p><p>According to a 2013 study, preventable medical errors kill around 440,000 patients each year &#8212; more than 10 times the number of deaths caused by motor vehicle crashes. A 2016 study<sup>6</sup> calculated the annual death toll to be around 250,000.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h4><strong>Medical Mistakes Are the Third Leading Cause of Death in the US</strong></h4><p>Either way, medical mistakes are the third leading cause of death in the U.S., and have been since at least 2000, when the late Dr. Barbara Starfield published her shocking conclusion that doctors kill 225,000 patients each year. Her findings were published in the Journal of the American Medical Association.<sup> </sup>Ironically, Starfield ended up a statistic herself.</p><p>She died suddenly in June 2011, a death her husband attributed to the adverse effects of the blood thinner Plavix taken in combination with aspirin. Her death certificate, however, makes no mention of this possibility. Indeed, one of the reasons why many are still surprised by these statistics is due to fundamental flaws in the tracking of medical errors, which has shielded the reality of the situation and kept it out of the public eye.</p><p>While there are codes that capture iatrogenic causes of death, published mortality statistics do not take them into account. They only look at the condition that led the individual to seek medical treatment in the first place. As a result, even if a doctor lists medical errors in the death certificate, they are not included in the CDC's mortality statistics, and without that data, medical mistakes remain a largely hidden problem.</p><h4><strong>Hospitals Are Hotbeds for Lethal Infections</strong></h4><p>Hospitals have become particularly notorious for spreading lethal infections. According to 2014 statistics by the U.S. Centers for Disease Control and Prevention (CDC), 1 in 25 patients end up with a hospital-acquired infection, and 75,000 people per year die as a result.</p><p>Earlier research<sup> </sup>has suggested as many as 1 in 10 patients will contract a nosocomial infection, defined as an infection contracted within 48 hours of hospital admission, or within three days of discharge, or within 30 days of an operation. Medicare patients appear to be at greatest risk. According to the 2011 Health Grades Hospital Quality in America Study,<sup> </sup>1 in 9 Medicare patients developed a hospital-acquired infection.</p><p>The video above features the Discovery Channel documentary, &#8220;Shocking Medical Mistakes: The Empowered Patient,&#8221; originally aired in 2016. In it, medical correspondent Elizabeth Cohen investigates medical mistakes and missed diagnoses, including some of her own experiences as a patient, and what you can do to become an empowered patient and reduce your risk when a hospital stay is necessary.</p><h4><strong>25 Most Shocking Medical Mistakes</strong></h4><p>As mentioned in the video, medical mistakes occur every single day, and some are more serious than others. Cohen reveals 25 of the most shocking in the following countdown, and how you can protect yourself from becoming a statistic:</p><p><strong>25. Baby security breach</strong></p><p>Since 1983, 132 newborns have been abducted from U.S. health care facilities.</p><p><strong>Safety tip</strong>: Make sure a parent or nurse is present with the child at all times while in the hospital.</p><p><strong>24. Fake doctors, aka &#8220;prestige fraud&#8221;</strong></p><p>Believe it or not, hundreds of individuals have been caught posing as doctors when, in fact, they did not have a medical degree.</p><p><strong>Safety tip</strong>: Make sure your doctor is a licensed physician in your state. For help, see CertificationMatters.org.</p><p><strong>23. Treating the wrong patient</strong></p><p>This mistake typically happens when patients have similar names and the doctor or nurse fails to double-check all of the patient&#8217;s data before administering treatment.</p><p><strong>Safety tip</strong>: Before every procedure, including drug administration, make sure the staff checks your full name, date of birth and the barcode on your wrist band, to ensure correct treatment.</p><p><strong>22. Pharmacy mix-ups</strong></p><p>According to the National Patient Safety Foundation, 30 million prescriptions are improperly dispensed each year in U.S. pharmacies.</p><p><strong>Safety tip</strong>: Before you leave the pharmacy, ask the pharmacist to confirm that the medication is the correct one, especially if you&#8217;re unfamiliar with the look of the pills, and that you&#8217;ve received the correct dosage. Also verify that the label has your name on it.</p><p><strong>21. Botched plastic surgery</strong></p><p>Any number of things can go wrong when you go under the knife, and death is a potential side effect even of plastic surgery.</p><p><strong>Safety tip</strong>: Make sure your surgeon is certified by the American Board of Plastic Surgery. You may also want to check whether your surgeon has any malpractice suits filed against him or her. Most state medical boards provide this information free of charge.</p><p>You can find a list of state medical boards on the Federation of State Medical Boards website.<sup> </sup>Another source is the Administrators in Medicine,<sup> </sup>a nonprofit organization that compiles licensing and disciplinary information from each state&#8217;s medical board.</p><p><strong>20. Incorrect drug dosages</strong></p><p>One of the most frequent mistakes occur in pediatrics. A child given an adult dose of a medication can have life-threatening consequences. According to the Joint Commission, hospital personnel stock medication in the wrong places 4 percent of the time, which can lead to incorrect dosage or drug being administered if the nurse or doctor fails to carefully inspect the package before administration.</p><p><strong>Safety tip</strong>: Ask for a daily list of medication and dosages that you are supposed to receive during your hospital stay, and double-check each medication before taking it or allowing it to be administered.</p><p><strong>19. Toxic transplants</strong></p><p>As noted by transplant surgeon Dr. Lloyd Ratner, any given organ donor could be a carrier of one of several thousands of pathogens. The case highlighted in the video is that of an 18-year-old kidney recipient who died of rabies. It turns out the organ donor had been bitten by an infected bat. All of the organ recipients contracted rabies from the infected organs and died. In the U.S., more than 100 organ recipients have died from toxic transplants.</p><p><strong>Safety tip</strong>: If you become sicker after receiving a transplant, ask if other recipients are also getting ill. Early diagnosis and treatment may save your life.</p><p><strong>18. Improper or careless discharge</strong></p><p>A man having just undergone brain surgery is packed into a cab, which drops him off in an unfamiliar neighborhood on a rainy day wearing nothing but a hospital gown and socks. When he was too confused to remember his own address, two Samaritans eventually got him home safely.</p><p><strong>Safety tip</strong>: If you&#8217;re scheduled for surgery, find out when you&#8217;re scheduled for discharge ahead of time and make sure someone you know is there to take you home.</p><p><strong>17. Ambulance errors</strong></p><p>Any number of errors can occur on the way to the hospital, but first the ambulance must actually get to you. Patients have died due to the ambulance being dispatched to an incorrect address.</p><p><strong>Safety tip</strong>: When calling for an ambulance, if possible, slowly and clearly state and spell the street address.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;52d3d2ed-f331-4127-be0c-55a9913bd4e1&quot;,&quot;caption&quot;:&quot;The Rothschilds have been in control of the world for a very long time, their tentacles reaching into many aspects of our daily lives, as is documented in the following timeline.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The History of the &#8216;House of Rothschild&#8217; &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2026-03-04T20:16:26.503Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7e959ae5-f4ad-436f-bcde-0ce6d703bd56_1200x630.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/the-history-of-the-house-of-rothschild&quot;,&quot;section_name&quot;:&quot;Exposed&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:189893145,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:182,&quot;comment_count&quot;:2,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p><strong>16. Lost patients</strong></p><p>This typically occurs in nursing home facilities, where dementia patients may wander off the premises. One in 5 nursing home patients is prone to wandering. In one case, an elderly woman with Alzheimer&#8217;s was found after a four-day-long manhunt, locked inside a storage closet on the premises. She died shortly thereafter from dehydration.</p><p><strong>Safety tip</strong>: If you have a loved one who is prone to wander, get them a GPS bracelet so you can track their whereabouts.</p><p><strong>15. Surgical &#8220;souvenirs&#8221;</strong></p><p>Surgical sponges, steel clamps and surgical retractors are but a few of the items that have been left inside patients undergoing surgery. According to one estimate, 2 in 10,000 surgical patients come out of surgery with a &#8220;souvenir&#8221; left inside.</p><p><strong>Safety tip</strong>: Before surgery, remind hospital staff to count the number of items used, to make sure all surgical items are accounted for before you&#8217;re stitched up. Should you experience unexpected fever, pain or swelling following your surgery, ask your doctor to double-check if equipment has accidentally been left inside you.</p><p><strong>14. Babies accidentally switched after birth</strong></p><p>As with patients receiving the wrong treatment, this mistake typically occurs if two mothers have the same or similar name.</p><p><strong>Safety tip</strong>: When a nurse brings your baby, ask him or her to match the baby&#8217;s identification bracelet to yours.</p><p><strong>13. Deadly air bubbles</strong></p><p>A young man dies when a nurse fails to follow proper procedure for removal of a central line tube in his chest, allowing air to enter his bloodstream. In one hospital intensive care unit, improperly removed central lines caused 10 air embolisms in a single year.</p><p><strong>Safety tip:</strong> If you have a central line, before removal, confirm the proper procedure is about to be followed. A copy of the nursing protocol for the removal of central lines can be found on ctsnet.org.<sup> </sup>Standard procedure protocols for central line removal in adults and pediatrics can also be found on health.ucsd.edu.</p><p><strong>12. Misdiagnosis</strong></p><p>Research suggests misdiagnoses may occur in 10 percent of all cases.</p><p><strong>Safety tip:</strong> Trust your instincts. If you believe your doctor has missed something or misdiagnosed you, get a second opinion.</p><p><strong>11. Receiving the wrong blood type during transfusion</strong></p><p>During surgery, you will typically need a blood transfusion. The blood you receive &#8212; A, B or O, positive or negative &#8212; must match yours, as your body will interpret mismatched blood as a foreign invader. One of every 19,000 units of blood is incorrectly administered in the U.S.</p><p><strong>Safety tip</strong>: Know your blood type and, if possible, verify that the blood bags you&#8217;re about to receive are a match. If you cannot see the bags ahead of time, ask hospital staff to verify they have your blood type correct prior to surgery.</p><p><strong>10. Surgical equipment causing internal burns</strong></p><p>A malfunction in the monitoring cable inserted through the heart during a routine bypass surgery causes the cable to heat up, cooking part of the patient&#8217;s heart, causing irreparable damage.</p><p>It sounds unbelievable, but it happened. The patient had to receive a full heart transplant. Lasers and flammable gases used in surgery can also cause unexpected burns. These kinds of errors are typically the result of multiple mistakes, not just one. Still, some 240 surgical fires are reported in American hospitals each year.</p><p><strong>Safety tip</strong>: If undergoing surgery, ask what type of equipment will be used, and how you will be protected from lasers, cables and flammable gases.</p><p><strong>9. Medical tube mix-ups</strong></p><p>Feeding tubes and central line tubes look a lot alike, but knowing which is which is absolutely crucial when it comes time to administer nutrients or medication through the feeding tube. In the example shown in the video, medication meant for a young child&#8217;s stomach was administered into her vein, via the central line. The child died. Sixteen percent of doctors and nurses report being aware of tube mix-ups happening at their hospitals.</p><p><strong>Safety tip</strong>: If you have more than one tube, ask medical staff to trace the tube back to its site of origin, each and every time a medication is administered to ensure the correct one is being used.</p><p><strong>8. Switched biopsies</strong></p><p>As many as 1 in 1,000 lab specimens is mislabeled. One 35-year-old woman got a double mastectomy due to her biopsy being switched with another woman&#8217;s. She got a second opinion, but the error was not caught because the second doctor simply based his findings on the original, mixed-up lab work.</p><p><strong>Safety tip</strong>: If in doubt, ask to have the biopsy repeated and/or get a second (or third) opinion.</p><p><strong>7. Receiving the wrong eggs in fertility treatment</strong></p><p>Women undergoing fertility treatment face the unusual possibility of receiving the wrong woman&#8217;s eggs. In one case, eggs from two women with the same last name were accidentally switched. In this instance, the woman carried the baby to term, then adopted the baby boy out to his real parents.</p><p><strong>Safety tip</strong>: Be very careful in your selection of a fertility clinic. Make sure the clinic is accredited by the College of American Pathologists.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;1186136f-7b60-491f-a3d8-13f97dc0a5f3&quot;,&quot;caption&quot;:&quot;There are a number of alternative healing therapies that work so well and cost so little (compared to conventional treatment) that Organized Medicine, the Food &amp; Drug Administration, and their overlords in the Pharmaceutical Industry would rather the public not know about them. The reason is obvious: Alternative, non-toxic therapies represent a potential loss of billions of dollars to allopathic (drug) medicine and drug companies.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Forbidden Cures&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2026-04-25T19:58:41.022Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5824cc88-4632-4fab-8fa7-89064e0305c3_1200x630.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/forbidden-cures&quot;,&quot;section_name&quot;:&quot;Conscious Living&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:195458128,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:47,&quot;comment_count&quot;:0,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p><strong>6. Operating on the wrong body part</strong></p><p>In the U.S., an estimated seven patients undergo surgery on the wrong body part each and every day.</p><p><strong>Safety tip</strong>: Before surgery, confirm the correct location of the surgery &#8212; both body part and side &#8212; with the nurse and surgeon. Also make sure the surgeon has clearly marked the correct site. Considering the frequency at which this mistake occurs, do not be shy about doing this.</p><p><strong>5. Unsafe radiation</strong></p><p>Incorrectly programmed and calibrated CT scans can deliver an unsafe dose of radiation. The video shows three patients whose CT scans resulted in the loss of hair in a ring around their head. It turns out the machine was incorrectly calibrated, delivering eight times the normal dose of radiation. These patients now also face the possibility of getting brain cancer at some point in the future.</p><p><strong>Safety tip</strong>: Whenever possible, opt for an ultrasound or MRI instead of a CT scan, as they do not use ionizing radiation to produce the image.</p><p><strong>4. Hospital-acquired infections</strong></p><p>Not only will 1 in 25 hospital patients contract an infection, many of these infectious pathogens are now resistant to all antibiotics. <strong>Antibiotic overuse</strong>, especially in agriculture, has led to the emergence of antibiotic-resistant bacteria such as methicillin-resistant Staphylococcus aureus (<strong>MRSA</strong>).</p><p>Hospital-acquired infections kill 75,000 patients each year in the U.S. &#8212; a death toll that could be significantly reduced simply by following <strong>proper handwashing</strong> protocols. Doctors and nurses should wash their hands and/or change gloves between each patient. Patients should also wash their hands frequently.</p><p><strong>Safety tip</strong>: Each time hospital staff enters your room, ask them to wash their hands and change gloves. Bacteria can spread from their hands to tables, bed rails, bedding, wound dressings, catheters and, of course, your skin if they touch you. You may then contract the bacteria if you touch a contaminated area.</p><p><strong>3. Metal in the MRI room</strong></p><p>An MRI machine is an exceptionally powerful magnet, which is why no metals are allowed to be brought into the room. In one case, a hospital worker walks into the MRI room carrying an oxygen tank while a young boy is getting scanned. The tank flies across the room, delivering a lethal blow to the boy&#8217;s head. While exceedingly rare, an investigation reveals it is not the sole case on record.</p><p><strong>Safety tip:</strong> When getting an MRI, make sure there is no metal on, in or around you, anywhere in the room. Metal implants must be reported prior to getting an MRI.</p><p><strong>2. Excessive emergency room wait times</strong></p><p>Emergency rooms are normally busy places, and personnel must make hundreds if not thousands of potentially critical decisions each day. It can be easy to miss the signs of critical illness, especially if the condition is rare.</p><p>In one case, a five-hour wait resulted in a baby girl requiring amputation of both hands and legs, as personnel failed to realize the critical nature of her condition. It turns out her body was being ravaged by flesh-eating bacteria. According to the CDC, the average emergency room wait time is 49 minutes.</p><p><strong>Safety tip</strong>: If you suspect you or a loved one is in critical condition and need immediate attention, call your family physician before or on the way to the hospital, and ask him or her to call the emergency room on your behalf. This way, the staff know you&#8217;re on your way and that it&#8217;s truly serious.</p><p><strong>1. Waking up during surgery (anesthesia awareness)</strong></p><p>Last but not least, a nightmare come true: You wake up during surgery and feel every poke, prod and cut, but cannot move or make a sound.</p><p>&#8220;Anesthesia awareness,&#8221; the technical term for waking up during surgery, happens when you receive an inadequate dose of anesthesia, allowing your brain to remain aware while paralyzing your muscles. Here, the statistics are discouraging: 1 in 1,000 patients reportedly suffer anesthesia awareness. Fortunately, most of these do not feel pain.</p><p><strong>Safety tip</strong>: If you need surgery, ask your surgeon if you really need anesthesia or if a local anesthetic would be sufficient.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;1d8d1754-45b1-4032-a2a0-9765f97048eb&quot;,&quot;caption&quot;:&quot;The U.S. Food and Drug Administration (FDA) secretly monitored the personal e-mail of nine whistleblowers&#8212;its own scientists and doctors&#8212;over the course of two years(2009-2010).&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Mammography: The Leading Cause of Breast Cancer That Almost No One Talks About&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-12-05T16:00:43.073Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7735493c-f94f-46db-ae7c-435629468e0c_420x300.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/mammography-the-leading-cause-of-breast-cancer-that-almost-no-one-talks-about&quot;,&quot;section_name&quot;:&quot;Health&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:180712471,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:85,&quot;comment_count&quot;:2,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><h4><strong>Safeguarding Your Care While Hospitalized</strong></h4><p>Once you&#8217;re hospitalized, you&#8217;re immediately at risk for <strong>medical errors</strong>, so one of the best safeguards is to have someone there with you. <strong>Dr. Andrew Saul</strong> has written an entire book on the issue of safeguarding your health while hospitalized. Frequently, you&#8217;re going to be relatively debilitated, especially post-op when you&#8217;re under the influence of anesthesia, and you won&#8217;t have the opportunity to see the types of processes that are going on. This is particularly important for pediatric patients and the elderly.</p><p>It&#8217;s important to have a personal advocate present to ask questions and take notes. For every medication given in the hospital, ask questions such as: &#8220;What is this medication? What is it for? What&#8217;s the dose?&#8221; Most people, doctors and nurses included, are more apt to go through that extra step of due diligence to make sure they&#8217;re getting it right if they know they&#8217;ll be questioned about it.</p><p><em>Courtesy: Dr. Mercola</em></p><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p>]]></content:encoded></item><item><title><![CDATA[Forbidden Cures]]></title><description><![CDATA[Discover why effective, low-cost alternative therapies are often suppressed by the pharmaceutical industry. From the history of the 1910 Flexner Report to the science of ozone therapy, Rife frequencies, and the Budwig Diet, explore the "forbidden cures" designed to restore health naturally without toxic drugs.]]></description><link>https://www.revealedeye.com/p/forbidden-cures</link><guid isPermaLink="false">https://www.revealedeye.com/p/forbidden-cures</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Sat, 25 Apr 2026 19:58:41 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/5824cc88-4632-4fab-8fa7-89064e0305c3_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>There are a number of alternative healing therapies that work so well and cost so little (compared to conventional treatment) that Organized Medicine, the Food &amp; Drug Administration, and their overlords in the Pharmaceutical Industry would rather the public not know about them. The reason is obvious: Alternative, non-toxic therapies represent a potential loss of billions of dollars to allopathic (drug) medicine and drug companies.</p><p>The Big Three have collectively engaged in a medical conspiracy for the better part of 70 years to influence legislative bodies on both the state and federal levels <em>to create regulations that promote the use of drug medicine while simultaneously creating restrictive, controlling mechanisms </em>(licensing, government approval, etc) designed to limit and stifle the availability of non-drug, alternative modalities. The conspiracy to limit and eliminate competition from non-drug therapies began with the Flexner Report of 1910.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Abraham Flexner was engaged by John D. Rockefeller to run around the country and 'evaluate' the effectiveness of therapies taught in medical schools and other institutions of the healing arts. Rockefeller wanted to dominate control over petroleum, petrochemicals, and pharmaceuticals (which are derived from 'coal tars' or crude oil). He arranged for his company, Standard Oil of New Jersey to obtain a controlling interest in a huge German drug cartel called I. G. Farben. He pulled in his stronger competitors like Andrew Carnegie and JP Morgan as partners, while making other, less powerful players, stockholders in Standard Oil. Those who would not come into the fold "were crushed" according to a Rockefeller biographer (W. Hoffman, <em>David: Report on a Rockefeller</em> {New York: Lyle Stuart, Inc., 1971}page 24.)</p><p>The report Flexner submitted to The Carnegie Foundation was titled &#8220;Medical Education in the United States and Canada&#8221;. Page 22 of the report said: &#8220;The privileges of the medical school can <em>no longer be open to casual strollers </em>from the highway. It is necessary to install a doorkeeper who will, by critical scrutiny, ascertain the fitness of the applicant, a necessity suggested, in the first place, but consideration for the candidate, whose time and talents will serve him better in some other vocation, if he be unfit for this, and in the second, by consideration for a public entitled to protection from those whom the very boldness of modern medical strategy equips with instruments that, tremendously effective for good when rightly used, are all the more terrible for harm if ignorantly or incompetently employed&#8221;.</p><p>All too often, politicians are prepared to enact laws that rob citizens of yet another constitutional freedom under the banner of &#8220;public protection&#8221;. Needless to say, Congress swallowed the recommendations of this report hook, line, and sinker. It was decided that the American Medical Association (AMA), would be the &#8220;doorkeeper&#8221;. The AMA was now empowered to certify or de-certify any medical school in the country on the grounds of whether that school met the AMA&#8217;s standards of &#8220;approved&#8221; medicine.</p><p>The AMA came into existence in 1847. It is a private organization of allopathic physicians that serves the interests of its members, especially when it comes to influencing favorable legislation. It functions in every sense of the word as a union, although its members wear white collars instead of blue. Giving the AMA the power over the certification of medical schools is the equivalent of giving the Teamsters Union the exclusive right to decide on the laws of interstate commerce and transportation. Is it any wonder that the total number of medical schools in the United States went from 160 in 1906 (before the Flexner Report) to 85 in 1920 and further down to 69 schools in 1944? A little like putting the fox in charge of the hen house, no?</p><p>Not surprisingly, Flexner found that any discipline that didn&#8217;t use drugs to help cure the patient was tantamount to quackery and charlatanism. Medical schools that offered courses in bioelectric medicine, homeopathy, or Eastern Medicine, for example, were told to either drop these courses from their curriculum or lose their accreditation and underwriting support. A few schools resisted for a time, but eventually most schools cooperated (or were closed down). A similar scenario was played out in Canada. It was attempted in England against Homeopathy, but it failed due to the personal intervention of the Royal Family, who had received much relief and healing at the hands of Homeopathic healers in the 19th century. By the way, the AMA was found guilty of conspiracy against chiropractors in 1987 by a federal judge and fined a couple of million dollars. Here in America, a relentless campaign of misinformation, fraud, deception, and suppression of alternative therapies and healers has been in place for the better part of this century in order to keep highly effective alternative therapies from reaching any significant plateau of public awareness. Control is exerted through &#8220;news items&#8221; and propaganda from pro-establishment organizations like <em>The American Medical Association, The American Cancer Society, The Diabetes Foundation</em>, etc.; local medical boards; and government agencies like the <em>FDA, The National Institute of Health (NIH), </em>and<em> The National Cancer Institute (NCI)</em>, <em>The National Academy of Science</em>, etc. with the full cooperation of main-stream media of course.</p><p>Over the past decades, hundreds of caring, concerned, and conscientious alternative healers have been jailed and abused like common criminals for the &#8220;crime&#8221; of curing people of life-threatening diseases in an &#8220;unapproved&#8221; manner by heavy-handed government agents who swoop down on clinics with drawn guns, flax jackets, and Gestapo manners. All the while, these same agents and agencies posture themselves before TV cameras and the public under the ludicrous pretense of being servants of the people and protectors of the common good.</p><p>The medico-drug cartel was summed up by J.W Hodge, M.D., of Niagara Falls, N.Y., in these words: </p><div class="callout-block" data-callout="true"><p><em>&#8216;The medical monopoly or medical trust, euphemistically called the American Medical Association, is not merely the meanest monopoly ever organized, but the most arrogant, dangerous and despotic organization which ever managed a free people in this or any other age. Any and all methods of healing the sick by means of safe, simple and natural remedies are sure to be assailed and denounced by the arrogant leaders of the AMA doctors&#8217; trust as fakes, frauds and humbugs. Every practitioner of the healing art who does not ally himself with the medical trust is denounced as a &#8216;dangerous quack&#8217; and impostor by the predatory trust doctors. Every sanitarian who attempts to restore the sick to a state of health by natural means without resort to the knife or poisonous drugs, disease imparting serums, deadly toxins or vaccines, is at once pounced upon by these medical tyrants and fanatics, bitterly denounced, vilified and persecuted to the fullest extent.&#8217;</em></p></div><p>At long last, however, the public's consciousness seems to have finally reached a critical mass and is now beginning to seriously question the efficacy and appropriateness of using orthodox therapies and allopathic medicine in general. Thank God. It's been too long overdue.</p><h3>Understanding the Nature of Ill Health and Disease</h3><p>The entire approach and foundation of Orthodox Medicine is based on Luis Pasteur&#8217;s <em>Germ Theory</em>, a flawed concept. A disease condition is viewed by the orthodoxy as an isolated event, confined to the area in which it manifests itself (e.g., an ear infection, eye infection, gum infection, lung cancer, skin cancer, etc. ). Under this theory, <em>for unknown reasons</em>, microbes or tumors indiscriminately grow in the patient and must be cut (surgery), burned (radiation), or poisoned (drugs) out of the body. In the orthodox model, the solution is sought through mechanical and chemical means. Seeking to understand WHY the infection or disease condition appeared in the first place is not seriously explored. The quick fix with a prescription for drugs to smother the symptoms is the typical orthodox &#8216;answer&#8217;.</p><p>A contemporary of Pasteur, Antoine Bechamp, had a different opinion as to why disease conditions &#8216;took hold&#8217;. Bechamp felt that the ENVIRONMENT, or the ECOLOGY of the blood, played the critical role in deciding whether disease conditions would manifest or not.</p><p>Alternative medicine explores the stressors (environmental, biological, chemical, psychological, and emotional) in a patient&#8217;s life that cause a <em>weakening </em>of a particular energy field, which in turn allows the manifestation of a disease condition in a weakened area. In order to maintain a state of health, all energy systems within the body need to exist in a state of balance or equilibrium. Imbalance leads to conditions of discomfort (dis-ease), which eventually spirals into ill health if not corrected. The Chinese and Indians (Ayurvedic medicine) had worked all of this out thousands of years ago.</p><p>Orthodox or Allopathic Medicine utilizes poisonous substances (drugs) in non-lethal dosages in order to suppress symptoms in an affected area. <em>This approach neither addresses the cause of the disease condition nor is it responsible for healing the patient</em>. Rather, the use of drugs often will temporarily mask the outer manifestations of the malady, while at the same time, drive the disease deeper into the body...only to reappear at a later date, as a more serious, and chronic health threat. One of the many flaws of the orthodox approach is that it focuses on the disease condition itself, <em>rather than the patient</em>. The term wholistic (or holistic) originally sprang up to distinguish those physicians whose diagnostic gestalt considers all of the physical, emotional, and spiritual energies interacting with the patient.</p><p>Do not assume that the only difference between allopathic and alternative medicine, however, is an honest difference of opinion in the philosophies and views on the origin of disease states. Hardly!. There is, in truth, a concerted, organized agenda -concocted, planned, and contrived by the international pharmaceutical companies and organized medicine <em>to suppress any and every alternative, non-drug therapy that WORKS</em>. Why?</p><p>Because they want people to keep on coming back for more treatments and more drugs.</p><p>A <em>cured</em> patient is a lost source of income. A sick patient who is marginally &#8220;improved&#8221; is a <em>manageable</em> patient.</p><p>Managing patients means routine office visits and renewing drug prescriptions. Therefore, a manageable patient is a continuing source of income; a cash cow, if you will. Multiply that by a few hundred million people and you get an idea of why this deceit is being put upon you. The profits from the so-called &#8220;health-care&#8221; industry are staggering!</p><p>The thrust of the orthodox pharmaceutical agenda is to provide temporary relief, while never addressing the cause of the disease condition. This agenda ensures regular visits to the doctor&#8217;s office and requires the patient to routinely return to the pharmacy to refill his prescriptions. This is what the game is all about, folks, plain and simple. Deny it or Deal with it,...Stick with it or Get Out of it! ... your choice.</p><h3>Natural Healing</h3><p>The patient&#8217;s immune system and the immune system alone are responsible for healing and recovery from ill health. The use of drugs and vaccines represents an assault on the immune system. In some cases, the use of a particular drug might be a wise choice to speed healing and recovery for the patient, but the use of natural, orthomolecular therapies and substances (substances normally found in Nature) that can more effectively address the cause of the disease should be considered first because natural substances work in <em>harmony with Nature.</em> They aid and stimulate the body to truly cure itself, without the terrible millstone of drug side effects.</p><p>The human body is predisposed to heal itself and to exist as a healthy, thriving organism. We inhibit that process by ingesting unhealthy foods, fouling our inner environment with toxins, and relying upon poisonous substances to treat disease conditions.</p><p>Unlike &#8216;miracle drugs&#8217; and other &#8216;drug breakthroughs&#8217;, you will never see or hear anything from mainstream media about most of the therapies described here. The Big Three see to that, but you can still glean this information from the alternative health press, books, websites, and at health expos. Some of these alternative therapies require high-tech equipment and specialized knowledge, but many, many others can be done at home without third party intervention or supervision. It&#8217;s amazing, but true, that many of the most effective healing therapies (even for grave, life-threatening disease conditions) are simple things that you can do for yourself at home. You simply have to educate yourself and take responsibility for your own health.</p><p>The following is a brief overview of some alternative therapies that have demonstrated themselves to be effective and readily obtainable, usually at a low to modest cost. This list is far from complete. As time permits, the description and scope of these and other therapies will be added to and expanded upon.</p><h3>Oxidative Therapies</h3><h4>MMS1, MMS2, &amp; CDS Water</h4><p>Mix equal parts (drops) of 28% Sodium Chlorite solution and 50% Citric Acid solution and you get "activated" MMS (<em>Miracle Mineral Solution</em>, a name coined by Jim Humble), an incredibly effective and powerful germicidal solution and curative therapy. A very simple, but powerful, oxidizing molecule called Chlorine Dioxide gas is released when MMS is activated. The chlorine atom is able to pull out FIVE electrons from the outer orbit of the membranes of ALL pathogenic organisms. This causes the immediate death of the organism, but has NO adverse effect on normal bodily tissue.</p><p>Oxygen therapies encompass more than the application of regular oxygen (O2), although regular oxygen can speed and assist healing, especially when used in higher-than-normal concentrations and under pressure, such as used in Hyperbaric Oxygen Chambers. Hyperbaric Oxygen Therapy (HBOT) has been traditionally used for rapid detoxification in acute situations, but it has also been shown to be extremely efficacious for new stroke victims. It has been found that almost all of the usual conditions (paralysis, slurred/ no speech, etc.) associated with a stroke can be minimized or eliminated entirely by subjecting the patient to a hyperbaric oxygen treatment within the first 36 hours of a stroke. The quicker the patient can be treated from the onset of the stroke, the better the results. Even cases started a few days or even weeks after a stroke have shown remarkable results. HBOT has also proven helpful in cases involving other forms of brain damage as well.</p><h4>Singlet Oxygen Therapies</h4><p>Oxygen atoms can be configured into certain quasi-stable arrangements that will allow a single oxygen atom to be released. This atom is called a singlet oxygen (O1). For therapeutic purposes, single atoms of oxygen can be released from hydrogen peroxide (H2O2), which breaks down to water (H2O) and a singlet oxygen (O1), and also from ozone (O3), which reduces to oxygen (O2) and a singlet oxygen. When a singlet oxygen atom is released within the body, it is highly reactive and will oxidize (reduce or break down) the molecular structure of undesirable and harmful organisms (bacteria, foreign proteins, etc.) and diseased tissue (e.g., cancer cells). This high-energy form of oxygen (O1) possesses a greatly enhanced healing capacity than that exhibited by regular oxygen (O2).</p><h4>Hydrogen Peroxide</h4><p>A bottle of 3&#189; % Hydrogen Peroxide is available in any pharmacy for under a dollar and can be used daily to keep the mouth and gums germ-free (always use full strength and try to retain it in the mouth as long as possible). It should also be conscientiously applied to disinfect any type of oral infection, cut, sore, or wound that one may encounter. For external use, the drug store variety of hydrogen peroxide is OK, but it does have some low levels of contaminants in it. For internal use, it&#8217;s wiser to use <strong>Food-grade hydrogen peroxide.</strong> You can make your own 3&#189; % hydrogen peroxide by diluting 35% food-grade hydrogen peroxide by a ratio of 10:1 with distilled water. However, that should not stop you from using pharmacy-grade hydrogen peroxide externally- if you are in normal health. People trying to recover from serious diseases such as AIDS or cancer need to be more concerned about ingesting contaminants. 35% Food-Grade Hydrogen Peroxide is available at many farm supply outlets and by mail order. Since it&#8217;s more concentrated, 35% hydrogen peroxide can produce spectacular results when intelligently applied. Hydrogen peroxide can also be applied either internally as injections (directly into a cancerous tumor, for example) or intravenously into the bloodstream. If properly diluted, hydrogen peroxide can also be ingested.</p><p>Medical Cartel Sponsored &#8216;Studies&#8217;<br>Of course, you have to know what you&#8217;re doing. At higher concentrations, H2O2 is powerful and can burn tissue, but look to the alternative health press for information from practitioners who are actually using this therapy. Don&#8217;t expect an honest assessment from the allopathic crowd. Like most cheap, unpatentable natural solutions, the pharmaceutical/organized medicine cartel will try to frighten you off from using these therapies with scare stories of exaggerated dangers, omission of relevant data, and insertion of misleading statements.</p><p>For example, they will point to rat studies that show increased stomach cancers from ingesting H2O2. By promoting this &#8216;study&#8217;, the cartel wants you to draw the conclusion that you will get stomach cancer from ingesting hydrogen peroxide without actually saying it. No additional details, such as the concentration of the peroxide administered, frequency of dosage, quantity given vis-&#224;-vis body weight, etc., are provided about the &#8216;study&#8217; in these press reports, only the bottom line conclusion:</p><p>Of course, most knowledgeable researchers know that rat studies don&#8217;t equate to people studies. Rat studies, in fact, have an extremely limited range of applicability for purposes of human extrapolation. In addition, most studies are funded by pharmaceuticals or government agencies and they have an agenda that has nothing to do with sincere scientific inquiry. Ralph Moss and Linus Pauling are two individuals who come to mind who looked at different cartel-sponsored &#8216;studies&#8217; and clearly demonstrated that the Big Boys can and will skew a &#8216;study&#8217; in any direction they wish it to go. Scientific honesty among cartel-sponsored investigative groups is a myth. All medical schools, teaching universities, and government health organizations such as the National Institute of Health (NIH), National Cancer Institute, National Academy of Science, etc., etc., are all under the cartel&#8217;s propaganda umbrella.</p><h4>Ozone</h4><p>Ozone (O3) is composed of three atoms of oxygen lightly bound together. One of those atoms can easily break away and form regular oxygen (O2) and a singlet oxygen atom (O1). Through oxidation, the singlet oxygen atom is capable of producing amazing healing results. Ozone can be produced with a hot or "cold" spark, with ultraviolet light, or with a method invented by Nikola Tesla called cold plasma ozone production. The cold plasma method produces much larger quantities of ozone and is the preferred means of production for therapeutic purposes. Larger, cold plasma ozone machines can only be legally purchased outside of the United States, but there are underground 'suitcase' size units being manufactured clandestinely in the U.S. Smaller cold plasma ozone generators, however, are legally available in the U.S. as water purifiers.</p><p>All cold plasma ozone generators can easily produce high-quality <strong>Ozonated Water</strong>, which can be ingested as often as desired. The effects of drinking ozonated water on a regular basis can be very healthful. People with serious disease conditions will notice more pronounced effects in a shorter space of time than those who are in good health, but the benefits of ozonated water are realized by all who use it, whether you have a serious health concern or not. The ozone from the ozonated water passes into the bloodstream via the stomach/small intestines and provides the benefits of ozone without the need for expensive equipment. Some people notice a very slight sensation of lightheadedness the first time they drink ozone water. It&#8217;s temporary and usually only happens the first time- if at all. The reaction is due to slightly more oxygen reaching the brain than normal. Ingested daily, ozone water will progressively send ozone into deeper tissues of the body, oxidizing non-organic drug residues and hidden, dormant pathogens. You might be surprised to learn that the virus that gave you chicken pox as a child or herpes as a young adult is still hidden deep within the body, such as in the nerve ganglion at the base of the spine. Your immune system developed antibodies, which normally hold these residual bugs in check, but that doesn&#8217;t mean that the bugs are gone, as any person who suffers recurrent bouts of herpes will attest. But if you hit them long enough and hard enough with ozone (or certain other alternative therapies), they <em>will</em> be gone for good.</p><p>Another useful product that can be applied topically is called Ozonated Olive Oil. It is made by bubbling ozone through olive oil for a considerable period of time (weeks) until the olive oil eventually becomes saturated with the ozone molecules and becomes much thicker. Afterwards, the product can be applied as a balm to infected areas and will often greatly promote and/or speed healing.</p><p>Methods of Ozone Application<br>Medically, ozone can be applied in different ways. One of the oldest methods, used in Germany for over 60 years, is called Autohemotherapy. This technique involves removing about a pint of blood, ozonating it, and returning it intravenously to the patient. It works, but it&#8217;s rather limited in the amount of ozone applied.</p><p>Another method has the patient hooked up to a dialysis-type machine with blood coming out one arm, going through the machine for ozonation, and returned via tubes hooked up to the other arm. You get a lot more ozone into the body with this technique, but the pumping mechanisms used to push the blood around can damage the membranes of the red blood cells somewhat.</p><p>A third technique is called Ozone Injection. As its name implies, the ozone is carefully and slowly injected into the patient. Ozone, remember, is composed of oxygen atoms. Oxygen <em>dissolves</em> into the blood; it does not form bubbles in the bloodstream like air, which is composed of oxygen and 80% nitrogen. Many ozone specialist prefer this latter method, but each of these ozone techniques have their advocates.</p><h4>Alkaline pH Therapy</h4>
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   ]]></content:encoded></item><item><title><![CDATA[The Top 9 Most Dangerous Ads]]></title><description><![CDATA[Explore 9 deceptive vintage ads that promoted toxic products as healthy. From doctors endorsing cigarettes to lead paint and sugar-filled baby soda, we reveal the history of false advertising and unethical marketing that still impacts public health today.]]></description><link>https://www.revealedeye.com/p/the-top-9-most-dangerous-ads</link><guid isPermaLink="false">https://www.revealedeye.com/p/the-top-9-most-dangerous-ads</guid><dc:creator><![CDATA[RevealedEye]]></dc:creator><pubDate>Sat, 28 Mar 2026 19:08:10 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/69d07fde-a53a-4b6a-b556-e1839034247d_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EG-S!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EG-S!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg 424w, https://substackcdn.com/image/fetch/$s_!EG-S!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg 848w, https://substackcdn.com/image/fetch/$s_!EG-S!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!EG-S!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EG-S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg" width="700" height="382" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:382,&quot;width&quot;:700,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EG-S!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg 424w, https://substackcdn.com/image/fetch/$s_!EG-S!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg 848w, https://substackcdn.com/image/fetch/$s_!EG-S!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!EG-S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdfcc542d-4eba-4d11-bf73-256292b65881_700x382.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Often, the criticism of vintage ads focuses on their inherent sexism, racism, or other displays of social prejudices, which we find laughable today, despite their continued presence. But what about ads that steered consumers into dangerous territory, espousing outmoded scientific evidence or misleading half-truths to convince people that appallingly toxic products, or even deadly ones, were actually good for them?</p><p>While some faulty campaigns were merely the victims of evolving scientific knowledge, many blatantly ignored facts in their race for the dollar, using so-called experts to promote products terrible for public health, like cigarettes. Revered professionals like doctors and scientists routinely told us precisely the wrong things to do, as they are likely still doing today.</p><p>We may take comfort in feeling we&#8217;re far beyond the bad old days of deceptive advertising, but our current obesity epidemic suggests exactly the opposite: We&#8217;ve simply traded effects like lung cancer and emphysema for diabetes and heart disease.</p><p>So here&#8217;s a look back at 10 colossally painful advertisements, which make you wonder: What modern &#8220;health&#8221; products &#8211; vitamin water, granola bars, acai berry supplements &#8211; might look a little more evil in the future?</p><h4>1. Junk Food, Now Fortified with Vitamins and Minerals </h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!HhD5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!HhD5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg 424w, https://substackcdn.com/image/fetch/$s_!HhD5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg 848w, https://substackcdn.com/image/fetch/$s_!HhD5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!HhD5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!HhD5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg" width="650" height="476" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:476,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!HhD5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg 424w, https://substackcdn.com/image/fetch/$s_!HhD5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg 848w, https://substackcdn.com/image/fetch/$s_!HhD5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!HhD5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F226fdfa1-d3f9-40d2-ac77-d2548ff40dd0_650x476.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Disguising empty calories with healthful nutritional values has been a trope of the processed food world ever since vitamins were first discovered in the 1910s. This 1942 poster for &#8220;Vitamin Donuts&#8221; may be a little hard to swallow today, but Ovaltine&#8217;s reputation as a health drink is <a href="http://www.glamour.com/health-fitness/blogs/vitamin-g/2009/03/remember-ovaltine.html">still being disputed</a>, a powerful testament to simple brand positioning. But let&#8217;s be real, we&#8217;re talking about powdered chocolate milk made by Nestl&#233;, the company who brought us such healthy foods as Butterfinger candy bars and H&#228;agen-Dazs ice cream.</p><p>The Ovaltine ad from 1947 still boggles the mind with its display of so many nutritional perks packed into two glasses of powdered milk, and seems eerily similar to the many supposed benefits contained in drinks like Vitamin Water or Gatorade. In reality, even the benefits of ordinary vitamin supplements are now being <a href="http://www.oprah.com/health/Vitamins-Are-Supplements-Good-or-Bad-for-You">questioned</a>, despite the fact that around half of American adults take them regularly.</p><h4>2. Let Them Eat Lead </h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!iYiY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!iYiY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iYiY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iYiY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!iYiY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!iYiY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg" width="1024" height="852" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:852,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;The painful part of this ad is its emphasis on kid's enjoyment of a lead paint party; part of the reason children ingested the dangerous product was it's sweet flavor (see above).&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="The painful part of this ad is its emphasis on kid's enjoyment of a lead paint party; part of the reason children ingested the dangerous product was it's sweet flavor (see above)." title="The painful part of this ad is its emphasis on kid's enjoyment of a lead paint party; part of the reason children ingested the dangerous product was it's sweet flavor (see above)." srcset="https://substackcdn.com/image/fetch/$s_!iYiY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iYiY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iYiY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!iYiY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9be6b4c7-7c88-49d7-95bd-6067a30280a9_1024x852.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The most heartbreaking part of this 1923 brochure is its emphasis on kids having fun with the whole &#8220;Lead Family&#8221; of products, whose presence in everything from their nursery walls to their windup toys made young children particularly susceptible to its dangers. Combined with lead paint&#8217;s seductively sweet flavor, putting kids in environments literally covered with the stuff was a recipe for disaster.</p><p>In fact, the effects of lead poisoning (brain damage, seizures, hypertension, etc.) were known long before the Consumer Product Safety Commission finally banned them in 1977; the industry had simply refused to acknowledge them. <a href="https://archive.epa.gov/epa/aboutepa/lead-poisoning-historical-perspective.html">An article</a> by Jack Lewis published in the EPA Journal in 1985 covers lead&#8217;s history as an additive and poison, and how we&#8217;ve consistently downplayed its adverse effects. Lewis writes:</p><blockquote><p>&#8220;The Romans were aware that lead could cause serious health problems, even madness and death. However, they were so fond of its diverse uses that they minimized the hazards it posed. Romans of yesteryear, like Americans of today, equated limited exposure to lead with limited risk.&#8221;</p></blockquote><h4>3. 7-Up is for Babies </h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!h1O5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!h1O5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg 424w, https://substackcdn.com/image/fetch/$s_!h1O5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg 848w, https://substackcdn.com/image/fetch/$s_!h1O5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!h1O5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!h1O5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg" width="650" height="355" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:355,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!h1O5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg 424w, https://substackcdn.com/image/fetch/$s_!h1O5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg 848w, https://substackcdn.com/image/fetch/$s_!h1O5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!h1O5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe689b184-b569-4c6b-8cc9-6994305bd3f5_650x355.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Not only were sugary soft-drinks great for adults, but sodas like 7-Up used to help babies grow up strong and fit, or so these ads from 1955 and 1953 would have you believe. That&#8217;s pretty disturbing, considering that childhood obesity, linked arm-in-arm with massive soda intake, is shortening our youngest generation&#8217;s lifespan. The high amount of refined sugar in soda has also been shown to be particularly harmful for children.</p><p>Today it seems crazy to show a baby drinking a soda, as the tide finally turns against the sugary drinks: School districts across the nation have removed soda machines from their schools and New York City&#8217;s Board of Health has proposed a ban on over-sized sodas. However, many adults today opt to serve kids &#8220;healthy&#8221; fruit juice, which may be just as bad, despite its deceptive nutritional marketing.</p><h4>4. Cigarettes: Just What the Doctor Ordered </h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o-Pw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o-Pw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg 424w, https://substackcdn.com/image/fetch/$s_!o-Pw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg 848w, https://substackcdn.com/image/fetch/$s_!o-Pw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!o-Pw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!o-Pw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg" width="650" height="436" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:436,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o-Pw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg 424w, https://substackcdn.com/image/fetch/$s_!o-Pw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg 848w, https://substackcdn.com/image/fetch/$s_!o-Pw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!o-Pw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38a6b990-84c7-4fda-bba2-596df6e520dd_650x436.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Camel&#8217;s campaign featuring doctor endorsements is probably the most familiar instance of false advertising, seen here in an ad from 1948. Yet almost every cigarette company twisted science to support its products, including Chesterfield&#8217;s 1953 ads, which rephrased expert findings to show that smoking had &#8220;no adverse effect.&#8221; Long after 1950, when Morton Levin published his definitive study linking smoking to lung cancer, experts continued to imply that there were other factors causing cancer and lung disease.</p><p>Though the industry has been seriously weakened over the past 20 years, primarily by government regulation, Big Tobacco is still issuing misleading health information in an attempt to reap a profit.</p><h4>5. Feminine Hygiene: The Original Home Wrecker </h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CGwQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CGwQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CGwQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CGwQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CGwQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!CGwQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg" width="650" height="750" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:750,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CGwQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CGwQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CGwQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CGwQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0875c1e0-90e3-491e-a21f-abed2465db7f_650x750.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Long before Lysol was reinvented as the caustic household cleaner we know today, the same substance was basically promoted for use as a feminine hygiene product. These Lysol ads from 1948 tout the internal use of poisonous Lysol as a marriage saver. To sum up the message: if you weren&#8217;t so dirty down there, he would love you more.</p><p>In a time when speaking about sex was even more frowned upon than today, a whole spectrum of sexual products, including vibrators and contraceptives, was marketed with campaigns focusing on their dubious health benefits for women.</p><h4>6. Plastics, Plastics, Everywhere </h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!qofM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!qofM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg 424w, https://substackcdn.com/image/fetch/$s_!qofM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg 848w, https://substackcdn.com/image/fetch/$s_!qofM!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!qofM!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!qofM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg" width="650" height="394" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:394,&quot;width&quot;:650,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!qofM!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg 424w, https://substackcdn.com/image/fetch/$s_!qofM!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg 848w, https://substackcdn.com/image/fetch/$s_!qofM!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!qofM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F593fcacb-64ce-443e-ab43-127e83465f80_650x394.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Suffocating babies in Cellophane! A bunch of infants tied up in clear cellophane packaging is pretty frightening to modern viewers, but at the time, these ads were just plain cute. When these Du Pont Cellophane ads came out in 1954, things like plastic grocery bags weren&#8217;t a ubiquitous part of American culture. Only after plastic bags became widespread during the 1970s did their strangulating qualities become frighteningly clear.</p><h4>7. Dieting? Try Sugar</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Ccl8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Ccl8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ccl8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ccl8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Ccl8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!Ccl8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg" width="896" height="580" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:580,&quot;width&quot;:896,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Ccl8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ccl8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ccl8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Ccl8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b692b36-3fcb-4201-9717-86c65ff20b77_896x580.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In a time before the current widespread obesity epidemic, sugar companies wanted shoppers to believe that a sweet treat would somehow inspire you to eat less. These ads from 1969 coach readers to &#8220;have a soft drink before your main meal&#8221; or &#8220;snack on some candy an hour before lunch.&#8221; Their strange logic isn&#8217;t even backed by a company name, though the campaign does include a helpful mailing address for &#8220;Sugar Information.&#8221; Talk about creepy.</p><p>Now refined sugar is presented as the dieter&#8217;s enemy, and is thought to make you want to eat more rather than less.</p><h4>8. Shock Your Way to Physical Perfection </h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nbFs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nbFs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nbFs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nbFs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nbFs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!nbFs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg" width="726" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:726,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nbFs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nbFs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nbFs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nbFs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F309edb5b-276f-4913-9ed6-0120234ed3cb_726x1024.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In 1922, &#8220;Violet Rays&#8221; were said to cure pretty much anything that ailed you. This Vi-Rex device plugged into a light socket so users could give themselves home shock-treatments, which would supposedly make you &#8220;vital, compelling, and magnetic.&#8221; Various recalls and lawsuits erupted throughout the U.S., forcing the FDA to finally prohibit their manufacture. The last batch of Violet Ray products was seized in 1951.</p><p>Just Google &#8220;light therapy&#8221; to find a range of new infrared devices whose claims to prevent everything from aging to anxiety sound pretty darn familiar.</p><h4>9. DDT For You and Me </h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hFIU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hFIU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hFIU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hFIU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hFIU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!hFIU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg" width="700" height="937" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:937,&quot;width&quot;:700,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!hFIU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hFIU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hFIU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hFIU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd1100f99-a398-4bf3-822b-7b91c277f02d_700x937.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This ad for &#8220;Penn Salt Chemicals&#8221; from 1947 shows a range of dangerous applications for now-illegal DDT, from agricultural sprays to household pesticides. Particularly disturbing is the image of a mother and infant, above the caption stating that DDT &#8220;helps make healthier, more comfortable homes.&#8221; Not quite.</p><p>While effective in eliminating dangerous mosquitoes that carry malaria, DDT also has a variety of <a href="http://www.panna.org/issues/persistent-poisons/the-ddt-story">hazardous effects</a>: Especially among young children, the chemical has been shown to damage the nervous, immune, endocrine, and neurological systems, not to mention its devastating influence on the natural environment. The spread of DDT across mid-century America is mirrored today by the success of Monsanto (one of the companies that originally manufactured DDT) in placing its genetically modified products on store shelves before researchers have a full understanding of their larger ecological impacts.</p><div><hr></div><h4>The Solution: Developing a Modern Bullshit Detector</h4><p>If history tells us anything, it&#8217;s that we cannot wait for a &#8220;Banned&#8221; stamp to tell us what&#8217;s killing us. By the time the 7-Up babies of the 1950s grew up, the damage was already done. The solution isn&#8217;t more regulation&#8212;which is often just a game of catch-up played by bureaucrats and lobbyists&#8212;it&#8217;s a fundamental shift in how we consume &#8220;truth.&#8221;</p><h4>Stop Trusting the &#8220;Expert&#8221; Shield</h4><p>We have to stop falling for the white lab coat. In 1948, it was a doctor recommending Camels; today, it&#8217;s a &#8220;wellness influencer&#8221; or a paid researcher touting a proprietary &#8220;superfood&#8221; study funded by the very company selling the supplement. Rule one: Follow the money. If a health claim feels too miraculous to be true, look at who paid for the clinical trial. Real science rarely comes with a sleek marketing department and a pre-order link.</p><h4>The &#8220;Grandmother&#8221; Litmus Test</h4><p>Marketing thrives on complexity. They use terms like &#8220;bio-available,&#8221; &#8220;electrolyte-infused,&#8221; and &#8220;antioxidant-rich&#8221; to distract us from the fact that we&#8217;re often just buying flavored sugar water or processed sludge. A simple way to cut through the noise? If the ingredient list looks like a chemistry final and the product didn&#8217;t exist 100 years ago, treat it with the same suspicion you&#8217;d reserve for a 1920s radioactive &#8220;vitality&#8221; tonic.</p><h4>Demand Transparency, Not Just Labels</h4><p>We need to move beyond reading the front of the box. The &#8220;Front-of-Package&#8221; (FOP) labeling system is currently a battleground where companies fight to hide high sugar content behind &#8220;natural&#8221; descriptors.</p><ul><li><p><strong>Support Radical Disclosure:</strong> Align with movements that demand clear, &#8220;Traffic Light&#8221; labeling (Red, Yellow, Green) for fats and sugars, which has already seen success in countries like Chile and the UK, reducing sugary drink consumption by upwards of <strong>25%</strong> in some regions.</p></li><li><p><strong>Boycott the Obfuscators:</strong> If a company spends millions lobbying against GMO labeling or sugar taxes, they are telling you exactly how much they value your health.</p></li></ul><h4>Reclaiming the &#8220;Lived Experience&#8221;</h4><p>Ultimately, we have to stop outsourcing our common sense to the advertising industry. We&#8217;ve been conditioned to think we need a product to fix a problem that the industry created in the first place. Before you buy the next &#8220;miracle&#8221; infrared wand or the &#8220;vitamin-fortified&#8221; snack bar, ask yourself: Is this actually making me healthier, or am I just the latest target in a century-old race for the dollar?</p><p>The &#8220;Lead Family&#8221; isn&#8217;t gone; they&#8217;ve just rebranded. The only way to stay safe is to stop buying the pitch. </p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;86f57abc-640b-4a3e-90ae-4fc9b47132e6&quot;,&quot;caption&quot;:&quot;The Rothschilds have been in control of the world for a very long time, their tentacles reaching into many aspects of our daily lives, as is documented in the following timeline.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The History of the &#8216;House of Rothschild&#8217; &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:96788321,&quot;name&quot;:&quot;RevealedEye&quot;,&quot;bio&quot;:&quot;Empowering you to question, learn, and take control | Email: (revealedeye@gmail.com)&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/4ca260d4-8699-4037-a80e-838f224f9b5e_640x640.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2026-03-04T20:16:26.503Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7e959ae5-f4ad-436f-bcde-0ce6d703bd56_1200x630.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.revealedeye.com/p/the-history-of-the-house-of-rothschild&quot;,&quot;section_name&quot;:&quot;Exposed&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:189893145,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:156,&quot;comment_count&quot;:2,&quot;publication_id&quot;:941403,&quot;publication_name&quot;:&quot;RevealedEye&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xq8z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4c0731e9-c4c8-4eb4-bd8a-c0ce61e96bb2_640x640.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div><hr></div><p><em>Revealed Eye is my full-time, independent work. This platform allows me to stay free from corporate influence, sponsors, and filters and to focus entirely on researching and writing.</em></p><p><em>If you&#8217;d like to support this work and help keep Revealed Eye, consider becoming a paid subscriber. Your support makes it possible for me to keep digging deeper, sharing in-depth investigations, and publishing exclusive content.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.revealedeye.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.revealedeye.com/subscribe?"><span>Subscribe now</span></a></p><p><em>To see how readers have benefited from this publication and the community it has built, you can view their feedback <a href="https://revealedeye.substack.com/p/reader-feedback">here</a>.</em></p><div><hr></div><p><em>Courtesy: collectorsweekly.com</em></p>]]></content:encoded></item></channel></rss>